Television

Star India’s PKL draws higher sponsorship revenues in season 6

In May, Vivo signed a five-year deal with PKL as its title sponsor

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/10/15/pkd.jpg?itok=ppKwHPoq

MUMBAI: The Pro Kabaddi League (PKL) auctions saw six players command over a crore, offering further proof of the property’s rising popularity in terms of viewership and advertising interest.

If we look at the viewership, the live telecast of PKL season 5 garnered 1.6 billion impressions with a target audience of 2+ which was broadcast on eight channels. Rural contributed to 75 per cent of the overall viewership and the remaining was contributed by urban audience.

UMumba CEO Supratik Sen said, “Performance does matter. In season 1 to 3, brands were really excited to speak to us, in season 4 and 5, we did not perform well. We have got our sponsors and we are happy with the way the league is functioning. The overall sponsorship including jersey, on-ground and title has increased because we have changed the team and the range is Rs 4-4.5 crore right now. The team has a list of good sponsors like Indigo paints, Syska, MI, Aisen (new electronic brand) and Wintogeno. The team is in talks with two more brands and are planning to have a total of 8-9 sponsors.”

According to an industry source, the sponsorship for the best team would be in the range of Rs 1.5-3 crore, which can only be fetched by 2 or 3 teams. Star India is pegged to earn around Rs 150 crore from the ad revenue and sponsorship this season, the source adds.

Bengaluru Bulls CEO Uday Sinh Wala said, “As the festive season is approaching, we have lots of activations for the fans. We are still in talks with 2 more brands and hopefully we will get our title sponsor. The range this time has increased to Rs 1.5 to 3.5 crore.” The team has only one brand - MI - on board so far.

“Things do change in the first 2-5 matches as the people want to look at how the team is performing. This time our tickets will be priced very low and will be in the range of Rs 300-500 which was previously in the range of Rs 800-1000,” Sen added.

Tamil Thalaivas has brands like Orbit, Valvoline, Moship, Tractor emulsion, BKT, Radiomirchi 98.3 and Paytm. Brands that connect, get the whole of Tamil Nadu to activate.

Tamil Thalaivas CEO Viren Dsilva said, “With the brands we have till now, we see the potential in terms of connect with the audience. There are brands who are looking to exploit it beyond the simple television exposure. I think the brands plan to earmark as part of their yearly calendar and we as a club are extending the calendar in terms of activities we do year round."

Another industry expert said, “It’s been better than ISL so far. The sponsorships depend on market to market. Teams like Patna Pirates and Tamil Thalaivas have been the most successful in terms of sponsorship. Patna Pirates is in the list as it has performed very well in the previous seasons.”

The latest season of PKL features 12 teams participating in close to 140 matches that are spread over 13 weeks. In May, Chinese handset maker Vivo signed a five-year deal with PKL as its title sponsor.

Gujarat Fortunegaints CEO Sanjay Adesara said, “The brands' response this time has been better than the previous seasons. We have sold all our spots and we have brands like MI, Adani, Fogg, Fru2go, Jade Blue, Ranjit Rockey and Odayo. Brands connected with us from the start because they get more mileage as the league starts. We have seen an overall growth of 20-25 per cent as compared to last season.”

It seems like brands resist putting money beforehand and instead prefer to wait to grab a good deal.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/mah.jpg?itok=ovf7zH7M
Dangal to tap its regional channels for Prem Bandhan promotions

Hindi GEC Dangal TV, a part of Enterr10 Television, is all set to entertain viewers with its latest offering, Prem Bandhan. Produced by Balaji Telefilms, the show stars Chhavi Pandey and Manit Joura as the protagonists.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/barc.jpg?itok=5LYQzb_l
Screentime of sports celebrities grew in IPL 13 ads, says BARC

MUMBAI: IPL 13 was the much-needed break that enlivened Indian audiences from the Covid2019 pandemic-induced gloom. While the tournament was played in the UAE, it saw scores of brands advertising during the game to reach out to their audiences. This year, the league clocked over 400 billion viewing...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/ipl.jpg?itok=1NImH8wc
IPL has 86 million fans in India: Ormax Media study

MUMBAI: Chennai Super Kings (CSK) is the IPL team with the biggest and most hardcore fanbase, a study by Ormax Media has revealed. With 26.8 million fans, the MS Dhoni-led CSK has emerged as the strongest franchise, as per the findings of the IPL Franchise Fans report, based on a research conducted...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/edit.jpg?itok=3iE2UnXw
Editors Guild constitutes legal advisory panel on media freedom

<p>NEW DELHI: The Editors Guild of India has constituted a legal advisory panel that will advise and work with it on important issues pertaining to press freedom. It shared in a statement that the panel will help the Guild craft responses to the complex web of civil and criminal laws that are...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/com.jpg?itok=rpxyrceR
Comcast-owned Sky signs deal with eOne

MUMBAI: Sky, Comcast’s European pay-TV giant, has entered into a “long-term” partnership with Entertainment One to give its customers in the UK and Ireland access to hundreds of Hasbro’s films. The deal includes nearly 200 titles from eOne’s library, such as the Twilight saga and Dallas Buyers Club...

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/vn.jpg?itok=KEcvf-2o
Cartoon Network India serves up ‘The Tom and Jerry Show’ with an Indian tadka!

MUMBAI: Cartoon Network’s long-running, classic chase comedy, The Tom and Jerry Show, is now available in India with ‘Badle tevar aur flavour’! For the first time ever, the iconic show has been dubbed with Hindi, Tamil and Telugu commentary, bringing the duo’s legendary tales to Indian kids in a...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/chrom.jpg?itok=6j7F0dzK
Chrome DM week 46: Business news genre emerges as top gainer

NEW DELHI: Business news genre is the top gainer for week 46, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of 0.36 per cent. In this category, CNBC Awaz has gained the highest OTS with 81.9 in the HSM excl < 1 market. OTS is the actual census-based percentage...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/star.jpg?itok=VsJyF1FR
Star India scores Cricket South Africa media rights till 2024

Strengthening its cricket portfolio, Star India has acquired the media rights to Cricket South Africa (CSA) till the end of the 2023/24 cricket season across Asia, Middle East and North Africa.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/prabhu_chawla.jpg?itok=JTKYdvKs
Prabhu Chawla returns to India Today Group

New Delhi: In a major development, India Today Group has brought back veteran journalist Prabhu Chawla as editorial consultant for TV Today Network. He will be starting with the group from 1 December 2020. He will be seen weekly on Aaj Tak where he will be interviewing the most prominent...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required