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MUMBAI: Star India’s wholly owned subsidiary Novi Digital Entertainment has bagged media rights for the Pepsi Indian Premier League (IPL). The rights have been acquired for Rs 302.2 crore for the next three seasons, which is substantially higher than the fee of the previous rights period.
The Marketing Committee of The Board of Control for Cricket in India (BCCI) met in Mumbai on 10 February, 2015 to receive the bids for which a cumulative reserve price of Rs 120 crore over the three seasons was set.
The three entities that submitted their tender were - Times Internet, Multi Screen Media and Novi Digital Entertainment. The committee, after following the due tender process, awarded the online broadcasting rights of Pepsi IPL to Novi Digital Entertainment.
BCCI Hony secretary Sanjay Patel said, “Our partnership with Novi Digital Entertainment augurs well for the Pepsi IPL, as well as the millions of fans who follow the tournament and we are delighted to commence an association with the organisation whose bid was found to be the most deserving.”
BCCI had earlier published an Invitation To Tender (ITT) for certain media rights relating to the Pepsi Indian Premier League (Pepsi IPL), for the 2015, 2016 and 2017 seasons. The last date to submit the tender in person was 12 pm on 10 February 2015.
Gautam Adani's AMG Media Networks is said to have purchased a 49 per cent stake in Quintillion Business Media Pvt Ltd for Rs 48 crore. While the decision to acquire was announced in May 2022, Adani Enterprise Ltd revealed in a stock exchange filing on 27 March that it acquired the stake on that...
Mumbai: News18 Bihar/Jharkhand has re-launched their popular show ‘Bhabhi Ji Maidan Mein Hain’. The show was first launched during the assembly elections in Bihar and gained immediate popularity due to its unique and interactive format. The show was then discontinued due to the pandemic.
Mumbai: The gaming industry is witnessing the rise of an exciting new segment: Paid Competitive Gaming or PCG. A new report titled "Global Paid Competitive Gaming Report 2023," launched at the Game Developer Conference in San Francisco, revealed that the PCG market is expected to reach $16 billion...
Mumbai: TCL, a consumer electronics brand, has demonstrated its commitment to its customers, with the announcement of several high-profile sports sponsorships, spanning a variety of disciplines across multiple markets. TCL understands the impact sport has on the hearts and lives of people from all...
Mumbai: The summit clash of the inaugural season of TATA WPL between eventual champions Mumbai Indians and Delhi Capitals saw more than 10mn new viewers tune in. With that, the first season of TATA WPL on JioCinema delivers the highest viewership on any Women’s events globally. JioCinema also...
Mumbai: It’s raining brand ambassadors by the broadcasters of the much-awaited cricket extravaganza of the country, the IPL 2023. Disney Star and Viacom18 clearly want to get the better of each other. Star Sports and JioCinema are undeniably at war, and both have got the superstars of the game to...
Mumbai: IndiaDotcom Digital Pvt Ltd. (a Zee Media Company), India’s most diversified digital media and information network, hosted the fourth edition of its digital–only BollywoodLife.com Awards on 24 March 2023, via website and social platforms - Facebook and Youtube. This year’s Bollywoodlife.com...
Star Sports, the official television broadcasters of the TATA IPL 2023, launches a ‘Subtitled Feed’, a first-of-its-kind initiative in sports broadcasting in India, for the hearing impaired.
Smriti Irani, Union Minister of Women & Child Development and Minister of Minority Affairs, will be the Chief Guest at the 19th edition of the Business Today Most Powerful Women in Business Awards, to be held on 29 March in Mumbai.
