Television

SPSN rakes in 61 million impressions in India for Euro 2020

Viewership for the 2020 championship is more than three times that of 2016.

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Mumbai: A total of 61 million viewers tuned into Sony Pictures Sports Network (SPSN) to watch the entire coverage of UEFA Euro 2020 from 11 June to 12 July. (TG: CS 2+, All India U+R, the cumulative reach of LIVE matches + wraparound shows + highlights + repeats on SPSN), according to Sony Pictures Network India (SPNI).

All the matches were well received by the Indian audience, with UEFA Euro 2020 attracting more than three times the viewers of UEFA Euro 2016. The live telecast of the Final of Euro 2020 between Italy and England was watched by 4.7 million viewers (TG: CS 2+, All India U+R), the official broadcaster said in a statement on Wednesday.

Most of the matches in the tournament were simulcast across eight channels Sony Ten 2 SD, Sony Ten 2 HD, Sony Ten 3 SD, Sony Ten 3 HD, Sony Ten 4 SD, and Sony Ten 4 HD. On average, 4.3 million viewers tuned in to watch each match during Euro 2020 – close to 70 per cent growth compared to Euro 2016 (TG: CS 2+, All India U+R).

The Hindi feed for live matches was watched by 16.6 million viewers across the country (TG: CS 2+, All India U+R), while the Malayalam and Bengali feeds on Sony SIX were watched by 8.7 million viewers across Kerala and West Bengal (TG: CS 2+, Kerala and WB U+R). The Tamil and Telugu feeds on the recently launched Sony Ten 4 contributed 43 per cent of the ratings for the semi-finals and finals in TN/Pondicherry and AP/Telangana (TG: CS 2+, All India U+R).

Commenting on the setting of a new benchmark, SPNI chief revenue officer, distribution and head – sports business, Rajesh Kaul said, “We at Sony Pictures Sports Network are delighted with the reception UEFA Euro 2020 has received in the Indian subcontinent. For the past three weeks, the country has enjoyed the international football extravaganza presented by the Sony Sports networks, making our channels among the top watched in the sports genre. Our aim is to provide our viewers with the best multi-sport events and the viewership numbers for this tournament prove that there is a demand for quality international sporting content in India. With the ongoing Olympics Games and upcoming India tour of England 2021, sports fans have a lot to look forward to on our network.”

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