KOLKATA: Sony Pictures Sports Network (SPSN) is all set to honour the ‘Real Fans’ of cricket with their new campaign for upcoming Australia tour of England. It has launched two campaign films that feature Real fans vs Fake fans in real-life situations only to realise that in order to be a Real Fan it is important to watch and follow great cricket and cricketers no matter which team is playing.

The series will be aired live and exclusive on SONY SIX and SONY TEN 3 (Hindi) channels from 4 September 2020.

Cricket fans are already excited for the faceoff between Australia and England. This will be Australia’s first series in a new era of cricket during the pandemic.

“Asli Fans Ke Liye is our in-house campaign for the upcoming Australia tour of England that honors Real Fans, who are passionate about great cricket and cricketers no matter which team they play for and follow ball-by-ball play purely for the love of the sport. The campaign is a shout-out to all the Real Fans of cricket whose die-hard love for cricket knows no boundaries. They not only support their own country but also go beyond boundaries to genuinely embrace the sport. The upcoming Australia tour of England features two great cricketing nations who share one of the fiercest rivalries in cricket today and a Real Fan will definitely not miss watching this high-octane series,” SPN sports business head-marketing and on-air promotions Neville Bastawalla said.

The first film showcases Fake Fans following Jonny Bairstow’s cooking and David Warners’ foot-tapping videos that are garnering maximum views on their social media platform while Real Fans are actually following their heroes especially when they are playing their innings and making history on the pitch.

The second film is a shoot-based film set in an office where a group of colleagues are watching a LIVE match in play. The film opens with a Fake Fan, giving his pseudo expert advice, which is factually incorrect and leads to his colleague, a Real Fan, correcting him on the match playing out on TV between England and Australia. The film ends with the Real Fan educating the fake fan on one of the fiercest rivalries in cricket today and the real drama that unfolds when England and Australia play against each other.

India is a cricket-frenzy nation and “Asli Fans Ke Liye” is a light-hearted perspective on the emotions of Real Cricket Fans who follow the sport for the love of the game. The campaign films have been rolled out in English and Hindi languages, encouraging Indian fans across the country to tune-in to SONY
SIX channels in English and SONY TEN 3 channels in Hindi, for the high octane drama between England and Australia on the field.