Television

Sportskeeda partners with Lifebuoy to host Rajasthan Royals' Shane Warne and Sanju Samson on SKLive.

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In an exclusive interview sponsored by Lifebuoy, the world’s number one germ protection soap brand*, Sportskeeda's interactive chat show SKLive got an opportunity to chat with the Rajasthan Royals’ brand ambassador and mentor Shane Warne and their rising star Sanju Samson.

SKLive is Sportkeeda’s live interactive chat show hosted by Indranil Basu, one of India’s most prolific sports journalists, and has featured some of the biggest names in the sporting world like Leander Paes, Sania Mirza, Baichung Bhutia, Javagal Srinath, Mohd Azharuddin, Vishwanathan Anand, Bajrang Punia, and R Ashwin.

Lifebuoy, a Unilever brand, has a commitment to help improve the handwashing habits of communities all over the world and has already reached more than one billion people. Similar to recent partnerships with the West Indies and Pakistan Cricket teams, the brand will capture content with members of the Rajasthan Royals squad to help keep everyone safe and help reduce the spread of germs.

In this exclusive interview, Indranil probes the duo from Rajasthan Royals about their respective roles in the team, how the presence of Shane as a mentor and the experience he brings to the table helps the young roster, including Sanju, who has been an absolute pillar for the Rajasthan Royals batting lineup this season, what their outlook for the remainder of the tournament is and how they have a well-rounded team that is capable of being a true title contender this season. 

Shane and Sanju also touch upon their life in the IPL bubble in Dubai, how important it is for the athletes to maintain a strict hygiene regimen under the present adverse circumstances to continue performing at a high level and how Lifebuoy has been an integral part of their regimen in safeguarding against the threat of COVID-19. 

Kartik Chandrasekhar, Global Vice President of Lifebuoy said: “Lifebuoy has always been a brand that has looked to support people to have better personal health. We are very excited to be partnering with Rajasthan Royals, a team of immense international talent from key markets for Lifebuoy, including Sanju Samson from India and Ben Stokes from the UK. Sport is an integral part of life, and we are pleased to partner with some of its most impressive athletes to spread awareness throughout the world about better hand hygiene.” 

Ajay Pratap Singh, Head - Marketing and Partnerships, Sportskeeda said:  It was an absolute honor to host one of the world’s best bowlers Shane Warne and rising sensation Sanju Samson on SKLive and support Lifebuoy in their endeavor to spread awareness among communities in such times.

About Sportskeeda: 
Founded in 2009, Sportskeeda is the place for hardcore sports fans, a home for exclusive content, live scores, videos, and in-depth articles produced by experienced sports journalists. Serving 150Mn+ annual and 50Mn+ monthly users, with a major focus being on Cricket, ESports, Wrestling (USA), and Football. Sportskeeda’s content is contributed by a global community of journalists, publishing  200+ articles and videos every day.

About Lifebuoy*: 

As the world’s leading health soap, Lifebuoy aims to make a difference by creating accessible hygiene products (soap) and promoting healthy hygiene habits. Lifebuoy runs one of the world's largest handwashing behaviour change programmes in the world having reached + 1 billion people through behaviour change communication till date. Handwashing with soap saves lives. Lifebuoy’s Help A Child Reach 5 campaign aims to eradicate preventable deaths from diseases and illnesses like diarrhoea, by teaching lifesaving handwashing habits.

*Unilever calculation based on Nielsen volume sales information for the total markets (Latest 12 months). Details available on request.
* For more information, please visit www.lifebuoy.com

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