Television

Sony Sports strike a chord with its latest campaign 'Sirf Sony Pe Dikhega'

The film creatively highlights the channel's diverse offerings throughout the year.

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MUMBAI: To highlight all the delightful and adrenaline-pumping offerings that the Sony Sports Pack has on offer, the brand has come out with a new film.

Aimed at driving the Sony Sports Pack subscription, the latest campaign from Sony Sports highlights the consumer delight that Sony Sports brings about with its diverse offerings throughout the day, all year long. The short video humorously drives in the message that a Sony Sports pack is as essential to a happy family as roti, kapda aur makaan!

The film juxtaposes two neighbouring families – The sporty Gupta Family, which is led by the renowned actor Ranvir Shorey and the not-so-sporty Mehta Family, which is led by the accomplished actor, Deven Bhojani- and the difference Sony Sports brings about in their lives.

Through a series of quirky slice-of-life situations, the contrast between the Gupta Family, which has subscribed to Sony Sports Channels and the Mehta Family which hasn’t taken the subscription is brought to the fore.

Where the Gupta family always has something to look forward to & celebrate together, the Mehta Family is shown to have a drab existence, always wondering at the source of their neighbours’ constant merry making.

The film concludes with Guptaji excitedly reciting the fully-loaded product offerings of Sony Sports which keep his family enthralled, all day long, namely: WWE, UEFA Champions League, Euro 2020, Olympic Games Tokyo 2020, India tour of SL, India tour of England, and more! Finally, he recommends his neighbour, Mehtaji to subscribe to Sony Sports Channels as well, for the non-stop, year-long LIVE sporting entertainment.

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