Television

Sony Six launches first-ever local NBA wrap-up show

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MUMBAI: For the first time in India, Sony Six, Multi Screen Media's (MSM) sports channel, has launched a locally produced weekly NBA news bulletin titled NBA Weekly. The show, hosted by Manish Anand, is a first of its kind, engaging sports content produced exclusively for the audiences in India. Premiered on 8 February ahead of NBA All-Star 2015, the show will be telecast at 11:30 am every Sunday till the NBA season ends.

NBA Weekly will provide viewers with a complete panorama on the sport, offering fans a unique perspective on the game by highlighting the best headlines of the week gone by as well as an insight into the upcoming action for the week ahead.

The show will present its own local spin off with in-depth reporting of the latest news on the NBA's biggest stars and most exciting teams, to enthrall Indian sports fans. The weekly show will provide fans an all access look into the best of on-court action, game highlights, top plays, moments of the week, player and team profiling amongst many other exciting stories.

Sony Six EVP and business head Prasana Krishnan said, "The show's format has been specially produced to connect with Indian audiences by offering comprehensive analyses on all the scheduled games during the NBA season. Through the years, we have seen a phenomenal rise in the viewership for NBA and that has propelled us towards making major investments in the continued development of the game both on-ground and on-air in the country."

Sony Six is the exclusive television partner of the NBA in India. Six broadcasts 14 games per week during the NBA season as part of its NBA Mornings on Six live package. The channel will broadcast over 300 live regular season games in India, as well as The NBA Playoffs, NBA Finals and the NBA All-Star.

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