Television

RCB signs Duraguard Cement as principal partner for IPL 2018

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MUMBAI: Nuvoco Vistas (formerly Lafarge India) has been signed on by Indian Premier League team Royal Challengers Bangalore (RCB) as its principal partner.

Nuvoco’s Duraguard Cement has cemented its position on the back of the RCB jersey as the team’s principal partner for the 11th season of the IPL.

The event in Kolkata on Tuesday also marked the unveiling of the new jersey for RCB.

Speaking on the occasion, Duraguard Cement chief of sales, marketing and innovation Madhumita Basu said, "We are proud and delighted to be associated as principal partner with a dynamic and unique team like RCB. Their style of play is quite innovative and the squad is dynamic and charismatic with players like AB de Villiers, Yuzvendra Chahal, Umesh Yadav; not to mention skipper Virat Kohli. Their passion for the game coupled with a never-say-die attitude is appreciated universally; very similar to the promise inherent in Duraguard Cement, a technologically advanced product which contributes to the longevity and durability of any building structure. We salute the RCB sustainability approach of playing one game each season with a green jersey made of recycled plastic. Incidentally, Duraguard Cement is also available in green bags.”

Adding to this, RCB chairman Amrit Thomas said, "Duraguard Cement and RCB are a bold fit. Duraguard is an epitome of strength and durability, which are also characteristics that determine success in cricket and hence RCB is very happy with Duraguard as back of jersey partner.”

The RCB team, led by team India’s skipper, Virat Kohli, includes distinguished players like AB de Villiers, Chris Woakes, Brendon McCullum, Mooen Ali, Tim Southee and Parthiv Patel, among others.

Also read:

Dsport not in the running for BCCI's media rights

Mumbai Indians gets Goibibo as principal sponsor for IPL 2018

BCCI sweetens the pot for bidders of India rights

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