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Report on Shemaroo

Pro Kabaddi League's viewership registers significant incline

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MUMBAI: The most talked about non-cricket sport in India, Kabaddi has been gaining more prominence. According to TAM Sports analysis, after 37 matches, Pro Kabaddi League’s (PKL) viewership has seen a significant incline.

In terms of TVR, while the tournament in its debut season (2014) garnered 0.73 per cent after 37 matches, the number has gone up to 1.23 per cent in 2015.

The incline was also observed in average reach analysis as the tourney has secured 4.39 per cent until now in 2015, while at the same stage in 2014, it managed a reach of 3.86 per cent.

The time spend (TSV) has also gone up. While in 2015, the time spend per viewer registered so far is 20.02 minutes, in 2014 it was 16.33 minutes at the same stage.

Last year the tournament was aired on Star Sports 1, 2, 3 & 4 and Star Gold, while this year Star India stretched the coverage to various regions with regional channel in order to enhance its reach. Maa TV, Plus Suvarna and Star Pravah were added to the list of channels showcasing PKL action.

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