Television

Pro Kabaddi League season 2 garners 45% growth in viewership

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/07/31/PKL.jpg?itok=eo_qUPkl

MUMBAI: Star Sports Pro Kabaddi League season 2 witnessed a stunning opening with a 45 per cent viewership increase as compared to its inaugural season last year.

The opening game on 18 July between defending champions Jaipur Pink Panthers and last year’s finalists U Mumba, rated 7.2 TVM (BARC panel CS4+), which is 45 per cent higher than the opening game of last season (TAM Panel CS4+).

This kick-start to the second season validates that viewers have moved beyond the initial curiosity of season one to a deeper level of affinity and engagement with this aspirational Indian sport.

The appeal of Star Sports Pro Kabaddi League has cut across demographics with the core, urban, youth audiences passionately following the game while women and children continued to contribute about 50 per cent of viewership showing the universal appeal of the sport. The metro contribution was 64 per cent to overall television viewership demonstrating that the urban, millennialist audiences have a strong affinity for the sport. The League scored big on the digital front too. Hotstar, the online broadcaster of Star Sports Pro Kabaddi League, witnessed a massive interest from metros and large cities.

Star India CEO Uday Shankar said, “We are overwhelmed and delighted to see the Indian fan’s rediscovery and passionate following of the uber-cool, Indian sport of Kabaddi. Star Sports Pro Kabaddi League has grown from strength to strength and while season 1 was about re-discovering the game, season 2 has seen a deepening of engagement and appreciation for the sport and its heroes. We would like to thank our partners International Kabaddi Federation (IKF), Amateur Kabaddi Federation of India (AKFI), Mashal Sports and our sponsors for their tireless commitment towards realizing this great vision.”

Star Sports Pro Kabaddi League has become one of the most talked-about events on social media. The opening day of the tournament saw #ProKabaddi trending across India, as fans from Jaipur and Mumbai resumed their rivalry in a replay of last year’s final. To date, the Star Sports Pro Kabaddi League season 2 has seen over 230,000 conversations on social platforms driving five billion potential impressions. This is approximately three times greater than last year.

Additionally, Hotstar launched a series of unique content with shows like Jabaddi where Bollywood veteran Jaaved Jaaferi narrates and reacts to the most entertaining moments of the game on a weekly basis and Ultimate Panga hosted by Rannvijay Singha, who puts Kabaddi's superheroes through a series of tasks to test their skill and strength.

Hotstar also associated with VJ Jose to create Tickle Bomb, which are short and funny clips that builds the ‘Kabaddi is fun’ quotient.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/vcall.jpg?itok=GcvVz0ko
CNN's Inventing Tomorrow explores the impact of Covid2019 on education and self-learning

When schools closed their doors around the globe to contain the spread of Covid2019, what followed was the biggest home learning experiment the world has ever seen.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/movies.jpg?itok=vN3BhKuX
IMPAA sets shooting guidelines in Maharastra

The Indian Motion Picture Producers’ Association (IMPPA) has written a letter to Maharashtra chief minister Uddhav Thackeray about resuming shoots of films, TV serials and web originals with proper SOP in place.

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/mp.jpg?itok=xVK-9xdr
Mathrubhumi chief and politician MP Veerendra Kumar passes away

Mathrubhumi chairman managing director MP Veerendra Kumar, 84, passed away following a cardiac arrest in Kerala's Kozhikode district on Thursday night. For nearly four decades, he served as the top executive of the media house which comprises Mathrubhumi newspaper and Mathrubhumi News television...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/zee_0.jpg?itok=AumPm8DN
Colors Kannada, Zee Kannada to have fresh content from 1 June

MUMBAI: Kannada entertainment channels Colors Kannada and Zee Kannada will come up with a line-up of new shows from 1 June. After Tamil Nadu, Kannada government has also allowed Kannada television producers to resume shooting of shows from 25 May amid strict lockdown.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/zee.jpg?itok=jXyGK6JB
ZEE Rajasthan Organizes Rajasthan E-Vimarsh: Direct with Ministers, an e-Conclave with Cabinet & State Minsters

Zee Media Corporation Ltd’s regional channel ZEE Rajasthan which is also Rajasthan’s No. 1 news channel, conducted an E Conclave with 12 Ministers including Cabinet Ministers and State Ministers on 27th May 2020. Rajasthan E-Vimarsh, Direct with Ministers, was a continuous 6-hour session with...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/rama.jpg?itok=V5CYy0ko
Star Jalsha brings ‘Ramayan’ to Bengali audience

Ramanand Sagar's timeless classic Ramayana is all set to recreate its magic on Bengali television. The iconic show, which brought the country to a standstill every Sunday in the 1980’s, will now be seen on Star Jalsha. June onwards, the mythological series will be shown in Bengali every Monday to...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/27/zee.jpg?itok=quyR6nSh
Zee Keralam invites short-film makers to showcase their films

MUMBAI: Short-films are no longer short! Malayalam entertainment channel Zee Keralam is giving a platform to short-film makers through a new programme titled ' Short Premiers.' The programme will premiere short-films made in Malayalam. It is aimed at encouraging short-film makers.  

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/27/priv.jpg?itok=KFL6tm7n
Science Fiction Noteworthy Novelist Orson Scott’s Ender’s Game Airing On &PrivéHD

In this futuristic thriller of an extra-terrestrial invasion over mankind, humanity’s grasp over what is left, lies in the hands of gifted children where strength lies in mind over matter. Featuring yet another tale of unforeseen escapades and fantastical journeys, &PrivéHD, is set to air ‘...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/27/cnn.jpg?itok=vwxbAhrx
UNWTO, CNN partner on Travel Tomorrow campaign

MUMBAI: Inspiring people to dream of destinations to visit and Travel Tomorrow, when it is safe to do so, is the message behind a newly launched CNN campaign which was devised for the United Nations World Tourism Organization (UNWTO). The 60-second film, which runs on CNN International, takes...

Television TV Channels People

Sign up for our Newsletter

subscribe for latest stories

* indicates required