KOLKATA: North America’s National Basketball Association (NBA) and Indian public service broadcaster Prasar Bharati have inked a partnership that will see Doordarshan (DD) Sports, and its YouTube channel – Prasar Bharati Sports – air classic NBA content, documentaries, game highlights and public service announcements.

The partnership, which tipped off on Tuesday, will feature daily content offerings including hardwood classics, marquee matchups, NBA championship videos, NBA TV specials, among other programming.

“We are pleased to partner with Prasar Bharati to offer classic NBA programming and highlights. Prasar Bharati shares our vision of growing the NBA’s fanbase in India and providing a wide range of content to our fans nationwide,” NBA India global content and media distribution head Sunny Malik. 

DD has been in the process of reinvigorating the content of DD Sports, and NBA programming is aimed at offering variety in the sports cluster.  

“DD Sports has a unique place in India as the only destination on television for sports development,” Doordarshan director general Mayank Agarwal said. “We have been in the process of. We aim to create easy access for fans in India and educate them further about one of the world’s most popular sports.”