Television

NBA India to unveil slew of initiatives to popularise basketball

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/03/21/nba%20six.jpg?itok=cNF9aArQ

MUMBAI: The arena for non-cricketing sports, which saw an expansion last year, is seeing a similar thrust this year too. One of the properties - National Basketball Association (NBA) recently launched a new look to the NBAStore.in along with Jabong. It is the league’s official online store in India that will include new team and player shops, a new spring collection of NBA merchandise, and a large selection of NBA player jerseys to fans in India.

Another of the sports properties - the NBA JAM visited 16 Indian cities last year, which according to NBA India managing director Yannick Colaco drew a good response from over 3,000 teams that participated. At one point, entries had to be cut off as the additional teams could not be accommodated. The winning boys and girls teams from each of these cities went to the final play offs that was held in Pune. Industry sources peg that close to Rs 12 - 13 crore was spent on this initiative at the grassroots level.

“The focus and primary objectives remain the same for us this year. It is to grow the game of basketball and continue to grow our fan base. We achieve these goals of ours through multiple platforms - from our grassroots programs like NBA Jam and the Reliance Foundation (RF) Jr NBA program to providing live and packaged content across media, to making available a wide range of merchandise through our online store; NBAstore.in,” says Colaco.

The Junior NBA programme this year was held in eight cities and reached out to a million kids in the country. 

Colaco goes on to add that NBA India will continue to work closely with its partners in India including Sony, Reliance Foundation, Jabong, Coca Cola, Adidas and Spalding.

Spelling out plans for NBA this year, Colaco says that it will continue to grow the footprint of its grassroots programs to bring NBA experiences to even more fans. “We are also focused on more localised and customised content for our fans in India - on television and digital. We are planning a lot of innovative stuff around content and recently brought on board Mairu Gupta - who specialises in the digital and social media field - to give us added impetus in the space,” informs Colaco.

When quizzed on why he is bullish on the social media domain, Colaco explains, “Social media is important to us as our target audience is primarily under the age of 25. This is the medium for the present and the future for our TA and is consequently a crucial component of our growth plans. In the next three to four months, we plan to launch quite a few exciting initiatives in this space.”

The newly renewed site showcases new collections with more than 350 on and off court products and features a collection of player jerseys offered to fans in India. Jerseys recently added include those of Cleveland Cavaliers forward LeBron James, Golden State Warriors guard Stephen Curry, San Antonio Spurs forward/center Tim Duncan and Houston Rockets center Dwight Howard. 

Meanwhile, NBA and MSM had first announced a partnership during the 2010-11 NBA season. This was followed by a multiplayer three year deal thereafter. The contract ends during the latter half of the year and will be up for renewal.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/arnab.png?itok=qxJYTimT
Arnab Goswami slams NBA over Republic TV suspension call

New Delhi: This afternoon, National Broadcasters Association (NBA) demanded for the suspension Republic TV’s IBF membership in light of the leaked transcripts of the channel’s MD and editor-in-chief Arnab Goswami’s WhatsApp chats with former BARC CEO Partho Dasgupta. Goswami has hit back and...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/go.jpg?itok=ZwaDtQcw
GoQuest Media acquires global distribution rights to two Serbian dramas

NEW DELHI: Mumbai-based global entertainment content distributor GoQuest Media has inked a deal with Serbian telecom cable TV operator Telekom Srbija to get exclusive rights to two of its most popular thriller series. The deal gives GoQuest Media worldwide distribution rights to the intriguing...

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/nba.jpg?itok=3ok3I2ff
NBA demands suspension of Republic TV’s IBF membership post WhatsApp chats leak

NEW DELHI: The News Broadcasters Association (NBA) has demanded that Republic TV’s IBF membership be suspended in light of leaked transcripts of the channel’s MD & editor-in-chief Arnab Goswami’s WhatsApp chats with former BARC CEO Partho Dasgupta.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/bhc.jpg?itok=vWRDcBht
Republic, Times Now reports on SSR death ‘contemptuous’: Bombay HC

NEW DELHI: The Bombay high court has observed that some of the reporting done by Republic TV and Times Now against the Mumbai police in the Sushant Singh Rajput death case was “prima facie contemptuous" in nature, but refrained from passing any orders on it.  A bench of chief justice Dipankar Datta...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/big.jpg?itok=1UGhfV_x
It’s time for KaamWapasi, say Big Ganga and Lowe Lintas

MUMBAI: Amidst the many problems and challenges that the pandemic brought forth, being left without a job that adversely impacted millions of people. The pressing issue of a depleted workforce is affecting not only a host of industries across sectors, but also a host of folks who depended on them....

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/chatt.jpg?itok=bIEB-c-3
Enterr10 Rangeela brings new show Aashish Chhathi Maiya Ke

MUMBAI: Bhojpuri GEC Enterr10 Rangeela is all set to launch a brand new show Aashish Chhathi Maiya Ke. Produced by Reliance Big Synergy, this new social mythology series will air from 18 January 2021, every Monday-Saturday at 7 pm. Aashish Chhathi Maiya Ke is the story of 12-year-old Parvati, who...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/16/partho_dasgupta.jpg?itok=QK67eoP0
Partho Dasgupta hospitalised after WhatsApp chat with Arnab Goswami leaked

NEW DELHI: Former BARC India CEO Partho Dasgupta has been admitted to JJ Hospital after his sugar level fell extremely low. He is in the ICU now. The development comes after the Mumbai police released over 500 pages of WhatsApp messages purportedly between Dasgupta and Republic TV editor-in-chief...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/16/barc1.jpg?itok=96ZlWu7R
BARC week one: Zee TV slips down to fourth spot on pay platform

MUMBAI: Sony Sab has replaced Zee TV to grab the third spot on pay platform in week one (Saturday 2 January 2021 to Friday 8 January 2021) of Broadcast Audience Research Council of India (BARC) data. &TV, for the third consecutive week, has held on to tenth place on pay platform.  Pay Platform

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/16/dettol.jpg?itok=a6dFGuuW
BARC week 1: Dettol Antiseptic Liquid leads the brand list

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 2 January and 8 January 2021. The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required