Television

Mumbai Indians gets Goibibo as principal sponsor for IPL 2018

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/03/12/goibibo.jpg?itok=qUwKsvJo

MUMBAI: Goibibo, India’s online travel company has signed up with the IPL defending champions Mumbai Indians (MI) as its principal sponsor for one year.

The partnership would see a high-decibel 360-degree co-branded campaign. As part of this partnership, brand Goibibo will be sported on the back of the Mumbai Indians team jersey this season.

Commenting on the partnership, MakeMyTrip group CMO Saujanya Shrivastava said, "We are delighted to partner with Mumbai Indians and reach out to millions of IPL and Mumbai Indian fans through this association. IPL is one of the most loved and watched sporting event in the country and the association with Mumbai Indians present a consumer-focused brand like ours a unique opportunity to deepen our engagement with customers in a truly innovative manner.”

“With the high travel summer season around the corner, we believe that our participation at IPL through both TV broadcast and Mumbai Indians team sponsorship will help us connect with audiences across the length and breadth of the country and provide them compelling reasons to book hotels on the Goibibo app.”, he added.

The team has DHFL, JIO and Dheeraj Realty as the associate sponsors.

Mumbai Indians spokesperson said, “We are thrilled to have a new category in Goibibo as part of brand association with Mumbai Indians. As a brand that has strong resonance with new-age Indians on the move, Goibibo will be a perfect partner to the Mumbai Indians.“

Winner of three IPL championship trophies in the competition’s decade-long history, Mumbai Indians has been the most viewed IPL team on television.

Also Read:

Dsport not in the running for BCCI's media rights

Star and BCCI pull out all stops to make the VIVO IPL 2018 Retention event - an unprecedented success

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/25/aajtak.jpg?itok=bo5W9ktu
Aaj Tak becomes the first news YouTube channel in the world to cross 50 mn subscribers

Earlier this year, Aaj Tak became the first news channel globally to cross 50 million subscribers. India Today Group vice chairperson Kalli Purie met YouTube managing director of APAC Gautam Anand in Singapore to commemorate the special achievement.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/25/mib-logo.jpg?itok=dCLknDXs
Prasar Bharati and NMA Egypt join hands for TV and radio programmes

India and Egypt signed a memorandum of understanding (MoU) on Wednesday to facilitate content exchange, capacity building, and co-productions between Prasar Bharati and the National Media Authority of Egypt.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/25/colors-bangala_0.jpg?itok=QK3XqqqO
Colors Bangla to present the world television premiere of ‘Hullor’

Colors Bangla is all set to enthral cinephiles this festive season with the world television premiere of rib-tickling comedy drama Hullor.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/25/17.jpg?itok=QPEiGYRK
Mona Jain rejoins Zee Media

Mumbai: ABP News Network's former chief revenue officer Mona Jain is rejoining Zee News as its chief revenue officer. Jain will be returning to the Zee Group for the second time. Jain spent six years as an ad sales executive vice president at Zee Entertainment. Enterprise Ltd. (ZEEL) before joining...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/25/bharat_express.jpg?itok=PZEK_fkM
Bharat Express appoints Nishant Mishra as marketing head ahead of its official launch

Mumbai: Before its official launch, Upendrra Rai's upcoming national Hindi news channel Bharat Express has appointed Nishant Mishra as its marketing head. In his new role, he will be closely working with the management for the launch of the channel to create a successful brand strategy, curate...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/25/12.jpg?itok=r78hK94d
In 10 years, we've produced more original content than anybody has in factual entertainment: Network18's Avinash Kaul

Mumbai: OMG! Yeh mera India. It is a show with a difference, offering a kaleidoscopic view of the brightest minds and exceptional individuals in pursuit of their boldest dreams and unusual talents. It is a flagship local production and one of India's longest-running factual entertainment series....

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/24/jai-ho_0.jpg?itok=q4QsorYv
GroupM’s Motion Content Group, Google and Meta join forces to launch new series 'Jai Ho! Bharat Ki Anant Yatra'

GroupM's Motion Content Group, in partnership with Google and Meta, announced the launch of a new show Jai Ho! Bharat Ki Anant Yatra in collaboration with Optimum Television. The show pays tribute to the contribution that Indian civilization has made to the world and takes viewers on a journey...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/24/9.jpg?itok=TpKyJYzl
Star Sports launches new promo for the ICC Women’s T20 World Cup 2023

Mumbai: Emphasising the significance of this journey, Star Sports launches its promo, which recognises the presence of a new brand of cricket and its heroes.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/24/7.jpg?itok=seQf2Mts
Palki Sharma to host ‘Vantage’ on Firstpost from 26 Jan

Mumbai: Journalist and Firstpost managing editor Palki Sharma will host a new show called Vantage, which will air every weekday at 9 p.m. on Firstpost.com and its YouTube channel starting this Republic Day. The show will have many firsts to its credit. This will be the first time audiences will be...

Television TV Channels Viewership