Television

Max unveils ‘Khel Fauladi’ themed campaign for Pro Wrestling League

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/12/03/Untitled-1_18.jpg?itok=lGow6q5N

MUMBAI: Multi Screen Media (MSM), which acquired the broadcasting rights of the Pro Wrestling League for five years, has unveiled it’s new blood boiling campaign for the same. Wrestling is a physical sport, which makes the blood boil and the campaign in that sense does justice to it.

The campaign theme in the debut season is Khel Fauladi and has been orchestrated by DDB Mudra. The campaign focuses on skill, strength and endurance as well as centres on putting one’s weaknesses aside, while bringing out the fighter spirit.

Khel Fauladi consists of two TVCs, one targeting the men wrestlers while the other provokes the eves. Two distinct teasers will support the TVCs.

The tournament is scheduled to start from 10 December, 2015 and to generate awareness MSM has already started showcasing the TVCs within its network. “From tomorrow the TVCs will be seen across multiple channels including the kids and news genres. Besides television, we will also promote the league through outdoor and print medium,” Sony Max, Sony Max2 and Sony Mix senior EVP and business head Neeraj Vyas

MSM will broadcast the league on three different channels, which cater to a mix of audience. “Sony Max caters to the HSM (Hindi Speaking Market) while Sony Pal gets the DD Direct audience on board. Sony Six will cater to the urban audience,” informs Vyas.

While Sony Pal and Max will air the Hindi feed, the English feed can be watched on Sony Six. The network is not planning to create any special pre or post show programming. “We will start with the start of the match and our coverage will end as the match ends. Time constraints did not allow us to create any exclusive programming, which is something that we are known for. In the future we might explore opportunities of creating special programming but not this time,” explains Vyas.

In recent times the sports ecosystem has witnessed a lot of collaborative approach between broadcasters and league owners, which spelled success for both. In this scenario too, the two stakeholders are working closely to make things beneficiary in the long run. “It is a partnership and we are working on things together. There will be a few breaks, we have a rough playout ready with us and we will work it out with the league owners. In terms of production and packaging too, we are forging forward with a collaborative effort,” says Vyas.

While cricket continues to be the leader, non-cricket sports which were considered as flying bubbles have started to establish themselves. After Kabaddi’s success it was just a matter of time before another sport was converted to a well packaged “league.” And wrestling grabbed the joint attention of Kartikeya Sharma and Vishal Gurnani's joint venture ProSportify.

Vyas is of the opinion that two upcoming big budget wrestling based films Sultan and Dangal starring Salman Khan and Aamir Khan respectively will heavily promote wrestling in India. And hence it is one of the best time to start a wrestling league. “Pro Wresting will have all the best wrestlers pitted against each other in both men and women categories. So in terms of quality it will be a sheer experience,” Vyas adds.

The broadcaster is yet to close any sponsorship deals but negotiations are on its last legs with a few brands. Vyas asserted, “The advertisers’ reaction has been very good so far. We have made good progress in such a short span of time and soon we will be in a position to reveal a few names.”

Now it remains to be seen how the new addition to the league business unfolds as the days go by.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/shemaroo.jpg?itok=1_dwXWSI
Shemaroo Entertainment launches ComiCon

MUMBAI: To engage and entertain Bollywood fanatics, Shemaroo Entertainment has aesthetically converted iconic movies into delightful comic format. Iconic Bollywood movies will now be available as comic books for Bollywood fans to read and experience the fun through words. These comics will be...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/jumnji.jpg?itok=3520HKSU
&flix brings the #FlixFirstScreening of ‘Jumanji: The Next Level’

MUMBAI: A terrifying jungle, gigantic beasts and a squad on the run! &flix, the destination for the biggest Hollywood hits, is set to bring the next #FlixFirstScreening – catch the adventure-fantasy hit ‘Jumanji: The Next Level’. A chance to #LeapForth into the world of action, adventure and...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/zee.jpg?itok=FuLq3Ylh
Zee Telugu to premiere ‘Dhrusti’ on 15 Dec

MUMBAI: Zee Telugu always brings the best of Telugu entertainment with a wide array of classic movies for its viewers on small screen. Decked with cinematic splendor and super visual experience, the channel has always taken the onus to showcase new enchanting movies for its audience, since...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/times.jpg?itok=rKjFtFg6
Times Network announces its signature event Times Network India Economic Conclave 2019

MUMBAI: After the phenomenal success of its regional chapters, Times Network, announces its annual signature event, Times Network India Economic Conclave 2019 (IEC). Driving this edition’s theme, ‘$5 Trillion – Aspiration to Action’, the two-day conclave on December 16 & 17 in Mumbai brings...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/dhar.jpg?itok=EjsT9J7U
Banijay Asia partners with The Natural Studios to explore action-adventure genre

Banijay Asia and The Natural Studios have announced their partnership to bring high-octane content to the Indian and Southeast Asian markets. The collaboration will bring scripted and non-scripted content in adventure and thrill genre on television as well as OTT platforms soon.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/urvi.jpg?itok=GNdUo2xG
JOP Network’s journey from curating content to running 3 pay channels

It is often assumed that the TV broadcast market in India has reached a saturation point and is dominated by big media networks with deep pockets like Sony, Zee, Times Network, Disney-owned Star India (earlier owned by Rupert Murdoch) or Mukesh Ambani-owned Network18, leaving no room for start-ups...

Television TV Channels Specialised and Niche
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/09/zee.jpg?itok=a10vzqbM
Zee Kannada to premiere Kurukshetra on 15 Dec

MUMBAI:Produced by Munirathna Naidu, Zee Kannada will air the world television premiere of ‘Kurukshetra’ on 15 th December at 6:30 PM only on Zee Kannada and Zee Kannada HD. Mahabharat, the revered classic, forms the bedrock of Hindu mythology and its teachings are deeply engraved in our cultural...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/09/cnbc.jpg?itok=IZcXu-dT
Bajaj Allianz along with CNBC-TV18, announces the Lifegoal Advisor Awards 2019

MUMBAI: CNBC-TV18, in association with Bajaj Allianz joins hands to launch the 1st edition of the Lifegoal Advisor Awards 2019. This award aims to honour Life Insurance advisors, Mutual Fund Distributors and CAs. Keeping in mind the paradigm shift in the buying patterns of the Indian consumers in...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/09/discovery.jpg?itok=tjJs7OcG
Discovery Channel's docuseries on ‘India Startup Stories’ premieres on 14 Dec

MUMBAI: Discovery Channel’s ‘India Startup Stories’ narrates the journey of Indian start-ups who have made giant strides forward and have made a mark on the Indian ecosystem. The 8-episode series, starting December 14, at 7:00 pm on Discovery Channel and Discovery Channel HD, will cover leading...

Television TV Channels English Entertainment

Sign up for our Newsletter

subscribe for latest stories