Television
Report on Shemaroo

Max Life Insurance renews Royal Challengers Bangalore sponsorship

Becomes team's official life insurance partner for the third consecutive year

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/04/06/rcb.jpg?itok=I6uFSzut

MUMBAI: Max Life Insurance Company has renewed its association with the Royal Challengers Bangalore (RCB) for the upcoming season of the Indian Premier League (IPL) 2021. For the third consecutive year, Max Life will serve as the official life insurance partner of the Virat Kohli-led team, with a logo presence on the non-leading trouser leg.

Through this partnership, Max Life Insurance seeks not only to motivate the RCB cricketers to play with 'Protection on the Front Foot' but also encourage its larger fan base to protect themselves with term life insurance financially. The association reinforces the company's belief 'You Are the Difference' which reaffirms that as an individual, it is 'You' who brings a difference to the lives of your loved ones and must therefore secure their financial well-being by investing in a robust term life insurance plan.

Max Life director and chief marketing officer Aalok Bhan said, "It's true that consumer sentiments remained largely affected due to Covid -19, but with the nation binding event that cricket and especially Indian Premier League is, one can look forward to a positive spin. We are thrilled to partner with Royal Challengers Bangalore for the third consecutive year as their official life insurance partner. Through the means of this partnership, we aim to reach out to the team's diverse and dynamic audience base with the message that they are the difference in the lives of their loved ones. Also, in these financially challenging times brought by the pandemic, it remains crucial to consider life insurance for securing one's financial future, especially with term insurance plans, that offer income benefits, at the time that it is needed the most."

Royal Challengers Bangalore vice president & head Rajesh V Menon said, "We are pleased to associate with Max Life Insurance as our official life insurance partner for the third year in a row. Our partnership gives us the opportunity to create awareness about financial protection and its importance in life. While the protection of players on the field is taken care of in many ways, it is imperative to gear up well in life too, by calculating risks and leading with financial protection. Thus, becoming a very meaningful proposition to engage with our fans."

The latest edition of the IPL is scheduled to begin in Chennai from 9 April 2021.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/20/photogrid_plus_1618912646141.jpg?itok=spz0Nbcl
Disney executives Anastasia Ali and Jan Coleman promoted

MUMBAI: In yet another rejig in the Walt Disney Company’s management, Anastasia Ali has been promoted to Disney Studios content marketing vice president, Deadline reported. Another executive, Jan Coleman, has been elevated to vice president of global marketing partnerships, promotions &...

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/20/img_20042021_142441_800_x_800_pixel.jpg?itok=q7MNcAvx
Clampdown on media freedom during pandemic: Reporters Without Borders

NEW DELHI: International non-profit Reporters Without Borders (RSF) has claimed in its annual World Press Freedom Index report that media freedom has deteriorated during the Covid2019 pandemic.  The NGO, which works to safeguard the right to information, made this conclusion after analysing and...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/20/img_20042021_131706_800_x_800_pixel.jpg?itok=WM9_lh4i
Enter a den of crime with BBC World Service's ‘The Lazarus Heist’ podcast

NEW DELHI: BBC World Service is making its presence felt in the podcast domain with an original true crime series, The Lazarus Heist. It tells the true story of an attempted $1 billion hack, which investigators say was carried out by a secretive ring of elite North Korean hackers. While it could be...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/20/photogrid_plus_1618903126240.jpg?itok=ukOp0kv2
Saregama strikes long-term music deal with Sanjay Leela Bhansali

KOLKATA: It’s the confluence of two iconic entities in the Indian film and music industry. Saregama and Sanjay Leela Bhansali have now decided to collaborate, where Saregama has come on board as the music label for three forthcoming projects of the award-winning filmmaker. These projects will be...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/20/nk.jpg?itok=VpRMWxN6
Dangal TV forays into kids genre with fantasy show ‘Nikki Aur Jadui Bubble’

School’s out and summer vacations are around the corner. Due to the second Covid wave tearing through the country, children have no choice but to stay cooped indoors. Like last year during lockdown, kids TV viewing is expected to rise again.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/19/img_19042021_185601_800_x_800_pixel.jpg?itok=bndzTqoh
The Q India unveils summer 2021 line-up

MUMBAI: With summer vacations around the corner, The Q is all set to bring forth an array of animated original content with stories of the bravest heroes, most iconic villains, noblest kings and their treacherous enemies, the biggest battles and the most captivating conspiracies.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/19/img_19042021_185401_800_x_800_pixel.jpg?itok=INHIw-qz
Fever Network launched ‘Project Plasma’ – An initiative to encourage Plasma donation in the fight against COVID-19

As the new wave of COVID-19 grips India, we’re all fighting a tough battle to stay safe and help the ones in need. The front line workers, specifically the doctors & the hospital staff have been working day in & day out to provide the best medical care to the patients. As the daily virus...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/19/img_19042021_184336_800_x_800_pixel.jpg?itok=KzrgINC5
Zee Tamil launches its latest fiction show Chithiram Pesuthadi

MUMBAI:  Zee Tamil is known for its thought-provoking and compelling narratives which have gone on to become notable television classics. The channel is now set to launch yet another fiction show, to strengthen its original content in the afternoon time-band. The show will reflect Zee Tamil’s...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/20/oscars.jpg?itok=OAbjpFY7
Star Movies and Star Movies Select bring ‘Celebrating The Oscars' Festival

MUMBAI: Celebrating the true spirit of the Oscars for over 20 years, India’s one-stop destination for English movies, Star Movies once again amps up the entertainment quotient for its viewers ahead of the 93 Academy Awards. Keeping up with the enthusiasm and excitement, the ongoing ‘Celebrating The...

Television TV Channels English Entertainment

Sign up for our Newsletter

subscribe for latest stories

* indicates required