MUMBAI: Cricket lovers – specially those who thrive on the short format of the game, the T20 – can now rejoice. The IPL 2020, which was scheduled to begin on 29 March, but had to be called off on account of the SARS Cov2 virus, is finally set to take place, the IPL chairman Brijesh Patel announced today. It will be a full-fledged IPL, with 60 games in all, and is most likely to take place in the UAE between September and November.
A window of opportunity to go ahead with the IPL popped open on account of the ICC’s decision to postpone the T20 World Cup to next year from its earlier schedule of October-November. Patel added that the IPL had applied to the government for permission to go ahead with its decision to hold it in the UAE. The IPL governing council is scheduled to meet in a week to 10 days to thrash out the details of the tournament.
In June 2020, the UAE had offered to host the league, which had a valuation of $6.7 billion in 2020 according to consulting firm Duff & Phelps, saying it had the required infrastructure to host the entire tournament. In fact, the tournament was held in the UAE in 2014 on account of the central elections in India. According to some estimates, the BCCI would stand to lose $500 million if the IPL was canceled for this year.
The development should come as much needed good news to Star India head honcho Uday Shankar who has seen an 80 per cent drop in revenues at Disney Star India courtesy the IPL being a non-event in March. He, however, has a challenge on his hands: getting the right value from sponsor-advertiser-partners who normally associate with the IPL for the air time on the Star India network during the telecast of the matches. Advertisers have been having a gala time, going in for volume deals, discounting air time rates drastically, on general entertainment channels, which recently launched new episodes after three months of archival repeats. The belief at the Star network is that advertisers will start opening their wallets by October – which is the festival time – and will be more than open to splurge to target consumers who have been starved of sporting action for more than four months already.
