Television

IPL 2022: Star Sports, Quidich Innovation Labs partner to showcase augmented reality; enthrals viewers

Star Sports and Quidich Labs created an AR showcase using Unreal Engine, coupled with Spatio.

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Mumbai: Star Sports and Quidich Innovation Labs partnered to produce an augmented reality (AR) event during the Tata IPL 2022 final match between Gujarat Titans and Rajasthan Royals.

During the innings break, TV viewers were presented with an augmented reality show featuring a majestic eagle that swooped into the stadium.

Star Sports and Quidich Innovation Labs created this AR showcase using an Unreal Engine, a powerful real-time 3D game engine, coupled with Quidich’s proprietary real-time drone tracking system, Spatio.

The final match witnessed a record attendance attracting a crowd of 1,04,859. The AR showcase transformed the sky above Narendra Modi stadium where the match was held.

“The use of augmented-reality on the IPL final marks a new beginning for the use of AR in cricket for creating new and immersive fan experiences and advertising opportunities like never before,” said the statement. “The Star Sports Labs along with Quidich will be using this technology to wow fans and create memorable moments.”

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