Television
Report on Shemaroo

IPL 2021: Star India garners cumulative reach of 352 million in 26 matches

It had clocked 323 million total impressions for the opening match.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/05/07/ipl.jpg?itok=DGMW-YgZ

KOLKATA: After a span of two years, the Indian Premier League (IPL) kicked off on home soil with much pomp and show during the quarter when it’s routinely played. However, with the alarming peak in Covid cases across the country, the Board of Cricket Council India (BCCI) came under intense pressure to suspend the tournament. As soon as the bio bubble was breached, the writing on the wall was clear – the board had no choice but to call off the event for the time being. Despite the controversy surrounding the IPL this time around, it has nevertheless entertained viewers in its nearly month-long run, perhaps serving as a distraction from the negativity all around, if one goes by the numbers.

According to latest data, Star India network has garnered a cumulative reach of 352 million in the first 26 matches of IPL 2021, compared to 349 million in the corresponding number of matches in IPL 2020 (Source – BARC TG: 2+U+R). Since acquiring the media rights for the league, Star and Disney India have tremendously grown the league year-on-year. The upward trend reflects the loyalty of the fans and the popularity of the Indian Premier League.

"We are humbled with the response to IPL 2021. While it's heartening to know that more viewers tuned in to watch this IPL season than the one in 2020 (at the same stage of the tournament), we still believe that postponing the season was the right decision to ensure the safety of everyone involved and in line with the prevailing situation in the country,” said a Star Sports spokesperson.

The IPL megacast with nine different feeds in multiple languages along with broadcast innovations – such as simulated crowd sound and dynamic audio – kept viewers equally engaged as the last season. The Star India network had earlier announced that it had clocked 323 million total impressions for the opening match of Vivo IPL 2021.

 The curtain raiser between defending champions Mumbai Indians and Royal Challengers Bangalore received a tremendous response, bigger than opening matches of all other IPL editions held previously (other than Dream11 IPL 2020) and 42 per cent higher than the 2019 season. This year, nearly every third TV-owning household in India watched the opening match live.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/19/nbf-800.jpg?itok=rpMUQVBn
Association of Regional TV Broadcasters of India merges with NBF

KOLKATA: The Association of Regional Television Broadcasters of India (ARTBI), on Friday merged with the News Broadcasters Federation (NBF), making NBF the largest body representing the business interests and editorial freedom of news television broadcasters in the country.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/zee-mpcg.jpg?itok=zPhAZ9R5
ZEE MPCG launches new conversation series 'Chhattisgarh Ki Baat'

ZEE Madhya Pradesh-Chhattisgarh has announced a series of events and conclaves called Chhattisgarh Ki Baat, which will be held in various Tier two cities, where both the economy and the society have been deeply affected by the pandemic.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/times.jpg?itok=N5EYZtH1
Times Network launches 2nd edition of Living Room Conclave - India Health Mission

Times Network has announced the second edition of Living Room Conclave - India Health Mission, a conclave series that will focus on combating the COVID-19 pandemic. 

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/photogrid_plus_1624023255975.jpg?itok=t5GwEtVM
Star Sports Select celebrates Wimbledon's return with new promo

KOLKATA: Star Sports Select, the official broadcaster of the premier Grand Slam event has launched a promo #GreatnessResumes that brings to the fore how the toughest setbacks lead to the greatest comeback. Wimbledon 2021 will be live and exclusive on Star Sports Select from 28 June- 11 July, 3:30...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/photogrid_plus_1624026471869_0.jpg?itok=EyFWWVuH
Times Network announces 2nd Edition of Living Room Conclave - India Health Mission

India's premium broadcast network, Times Network announces the 2nd Edition of Living Room Conclave - India Health Mission, a conclave series that will focus on combatting the COVID-19 pandemic.  As India moves ahead after battling the cruel second wave, it is pertinent to continue to follow the...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/photogrid_plus_1624008858834.jpg?itok=9ER2xITp
SPN secures dynamic John Doe injunction to protect copyright of India's upcoming series

New Delhi: Sony Pictures Networks India (SPN) has secured a Dynamic John Doe injunction order from the Delhi high court to protect infringement of copyrights for two of the upcoming international cricketing series. The order applies to India–Sri Lanka Men’s International Series in July 2021 and the...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/sony.jpg?itok=3tF6JU2p
SPNI acquires broadcast rights for 2021 MEIJI YASUDA J1 LEAGUE

Sony Pictures Networks India (SPN) has acquired the exclusive television & digital rights for the 29th season of Japan Professional Football League - MEIJI YASUDA J1 LEAGUE, till December 2021.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/17/dp.jpg?itok=b92i34zB
DB Corp q4 PAT grows by 158 %, circulation revenue dips

Print media company, DB Corp Limited (DBCL), which is home to flagship newspapers – Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra Samachar has announced its financial results for the quarter ended 31 March, 2021.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/17/dolby.jpg?itok=qX7uCmQ6
IPRS launches #KNOWYOURMUSIC campaign ahead of World Music Day

New Delhi: The Indian Performing Right Society Limited (IPRS) and Dolby Laboratories have come together ahead of the World Music Day on 21 June, to launch the #KNOWYOURMUSIC campaign highlighting multiple genres of Indian music and creating a more engaged audience.

Television TV Channels Music and Youth

Sign up for our Newsletter

subscribe for latest stories

* indicates required