Television

IPL 2021: Star India garners cumulative reach of 352 million in 26 matches

It had clocked 323 million total impressions for the opening match.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/05/07/ipl.jpg?itok=DGMW-YgZ

KOLKATA: After a span of two years, the Indian Premier League (IPL) kicked off on home soil with much pomp and show during the quarter when it’s routinely played. However, with the alarming peak in Covid cases across the country, the Board of Cricket Council India (BCCI) came under intense pressure to suspend the tournament. As soon as the bio bubble was breached, the writing on the wall was clear – the board had no choice but to call off the event for the time being. Despite the controversy surrounding the IPL this time around, it has nevertheless entertained viewers in its nearly month-long run, perhaps serving as a distraction from the negativity all around, if one goes by the numbers.

According to latest data, Star India network has garnered a cumulative reach of 352 million in the first 26 matches of IPL 2021, compared to 349 million in the corresponding number of matches in IPL 2020 (Source – BARC TG: 2+U+R). Since acquiring the media rights for the league, Star and Disney India have tremendously grown the league year-on-year. The upward trend reflects the loyalty of the fans and the popularity of the Indian Premier League.

"We are humbled with the response to IPL 2021. While it's heartening to know that more viewers tuned in to watch this IPL season than the one in 2020 (at the same stage of the tournament), we still believe that postponing the season was the right decision to ensure the safety of everyone involved and in line with the prevailing situation in the country,” said a Star Sports spokesperson.

The IPL megacast with nine different feeds in multiple languages along with broadcast innovations – such as simulated crowd sound and dynamic audio – kept viewers equally engaged as the last season. The Star India network had earlier announced that it had clocked 323 million total impressions for the opening match of Vivo IPL 2021.

 The curtain raiser between defending champions Mumbai Indians and Royal Challengers Bangalore received a tremendous response, bigger than opening matches of all other IPL editions held previously (other than Dream11 IPL 2020) and 42 per cent higher than the 2019 season. This year, nearly every third TV-owning household in India watched the opening match live.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/22/vipul-nagar.jpg?itok=i3L9gsEW
Vipul Nagar appointed as Colors Gujarati business head

Viacom18 has announced the appointment of Vipul Nagar as business head for Colors Gujarati.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/22/photogrid_plus_1632307405113_0.jpg?itok=3XqTmiQm
Zee Entertainment is Global Citizen Live’s India broadcast partner

Mumbai: International advocacy organisation Global Citizen in partnership with Wizcraft recently announced that Mumbai will be represented in Global Citizen Live’s broadcast. The organisation, on Wednesday, said that Zee Entertainment Enterprises Ltd will broadcast the festival on its television...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/22/nie.jpg?itok=_a4sbcL1
Neilsen announces ‘Impressions-First Initiative’ for cross-platform measurement

Nielsen has announced that it will take the lead on an “Impressions First Initiative” to support an industry-wide move to impression-based buying and selling in local markets across the US. The move to impressions will occur in conjunction with the integration of broadband-only (BBO) homes into...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/22/pp_0.jpg?itok=kjUh5ZpU
Zeel board approves merger proposal with SPNI

There was speculation that the investor action against the promoter family at Zee Entertainment Enterprises would force the board to take some action. And it has: early this morning Zeel announced that the board has approved a merger proposal between Sony Pictures Networks India (SPNI) and India’s...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/21/photogrid_plus_1632223678925.jpg?itok=3ytOWJAg
Hits and Hits Movies to debut in China in October

Mumbai: Rewind Networks has announced the launch of Hits and Hits Movies on Macau Cable TV, starting 1 October.  The channels will be available in HD format and with traditional Chinese subtitles on Macau Cable TV's basic bundle on channel 46 and channel 40 for Hits and Hits Movies respectively,...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/21/photogrid_plus_1632219053152.jpg?itok=ucPghXcA
Zee Hindustan concludes 'Udaan: Dare to Dream' event

Mumbai: In the last one and a half years, the Covid-19 pandemic completely shook the whole world, but some people gathered the strength in those bleak times and kept pushing to attain perfection in their respective fields. Zee Hindustan honoured the people who accelerated the country's economic...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/21/photogrid_plus_1632202465257.jpg?itok=EcHQcemj
PR Satheesh elevated as CEO of MMTV

Mumbai: Malayala Manorama Television (MMTV) has elevated PR Satheesh to the role of chief executive officer. He was previously the chief operating officer and has been associated with the media organisation since July 2014. MMTV is a Malayalam news and infotainment channel catering to audiences in...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/21/ipl2.jpg?itok=lxWW6FVT
Brands align their festive calendar as IPL 14 resumes

The 14th edition of the Indian Premier League (IPL) 14 finally resumed on Sunday with Chennai Super Kings (CSK) beating Mumbai Indians (MI) in the first match. The cricket bonanza, which got suspended mid-way in May due to the second wave of Covid has returned to the United Arab Emirates (UAE) yet...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/20/tv9.jpg?itok=TnNyH4Lr
SAP, TV9 Network join hands to empower and celebrate India's SMEs

Mumbai: After the stupendous success of the 'Leaders of Global Bharat' series that aimed at empowering Indian SMEs hit hard by pandemic-induced lockdowns last year, TV9 Network and SAP India have again joined hands to forge two pioneering initiatives to help homegrown businesses rise and shine in...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required