Television
Report on Hindi News Viewership

India-Sri Lanka T20 game on Star Sports sets 5-year viewership benchmark

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/02/19/TV%20Sports%20priority%201.jpg?itok=GFtuOjcT

MUMBAI: The second game of the PayTM T20 India vs. Sri Lanka series, broadcast on the Star Sports network, has become the highest-rated T20 international in the past five years. The match, won comprehensively by India, rated 256 TVM, according to BARC Panel CS4+ Urban calculations, surpassing the 112 TVM mark set by the India vs. Pakistan first T20 game in 2012.

Anticipation was high heading into the game as Sri Lanka had dealt India a crushing defeat in the opening tie. A close game appeared to be on the cards but India’s batting order, led by a charge from southpaw Shikhar Dhawan, systematically picked apart Sri Lanka’s fearsome bowling attack on a dusty Ranchi pitch. The hosts scored 196, a total that proved insurmountable for Sri Lanka, with the visitors falling 69 runs short of the target.

Despite the promise of a hard-fought game going unfulfilled, India’s dominant performance kept fans entertained. The ratings the match garnered, which followed the crushing defeat India dealt Australia last month on their home turf, sets the stage for the next few months of explosive T20 action still to come with the Asia Cup, ICC World T20 and the IPL all set to further whet viewer appetite for the shorter version of the game.

Star India COO Sanjay Gupta said, “This is a fantastic start to the T20 season of cricketainement that will be available on Star Sports up ahead. We have got the Asia Cup being played in the T20 format for the very first time, followed by India playing host to the ICC World T20, with the Vivo IPL closing the exciting T20 season. All the action from these tournaments will be broadcast live on Star Sports with the IPL available on hotstar. India fans can expect a thoroughly enriched and immersive viewing experience this T20 season with innovations that will light up screens across platforms.”

Viewership garnered by the India-Sri Lanka match is reflective of a surge in interest in the shorter version of the game. T20 is fast becoming India’s most-loved format of play and data shows fans have been enthusiastically lapping up the action from recent T20 series including the India-South Africa and India-Australia contests. This trend is also evident on digital channels with Hotstar, recording a 1.5 times higher watch time per viewer on all the recent T20 series than last year’s edition of the IPL 2015.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/03/18_0.jpg?itok=6lfE-C_x
Aaj Tak brings social awareness campaign 'Mera Swabhimaan'

Mumbai: On Monday, Aaj Tak announced its new campaign "Mera Swabhimaan" with its first segment on the channel's prime time show Black & White by Sudhir Chaudhary at 9 p.m. The campaign’s interactive format invites viewers to share their personal stories through self-shot videos of such...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/03/16.jpg?itok=YBSmzOUP
Rishab Gulshan of BCCL passes away in a road accident

Bennett Coleman and Co Ltd (BCCL) head of group strategy and digital growth Rishab Gulshan, has passed away in a road accident, wherein he was riding a bike on the Delhi-Jaipur highway in Rewari, Haryana.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/03/spect.jpg?itok=S6FluPsc
Charter communications signs deal with Zee for distribution in the US

Mumbai: Charter Communications announced the launch of new South Asian-focused video packages with up to 24 new channels as part of a programming expansion made possible in part by a distribution agreement for all of India's Zee channels. The new India View packages, which feature significantly...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/03/devdatta_potnis.jpg?itok=9FxTfD-B
Devdatta Potnis parts ways with Cosmos-Maya

Mumbai: After a ten-year partnership during which time the company grew steadily, Devdatta Potnis, the current chief growth officer, has announced his decision to leave Cosmos-Maya.

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/03/alisa_bowen.jpg?itok=FDEoRCY2
Disney+ announces Alisa Bowen as its new president

Mumbai: Alisa Bowen has been named Disney+ president, effective immediately. In this role, Bowen will build on the flagship streaming service’s reputation as a global destination for premium content. Bowen has led global business operations for Disney’s streaming platforms, including Disney+, since...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/03/love.jpg?itok=-rgtNwc4
Zing introduces short video content series ‘Tiny Tales’

Mumbai: Zing has launched Tiny Tales, a digital-first short-form video content series aimed at gen Z. The first launch is Tiny Tales – Pyaar Tune Kya Kiya on 1 October, which is a heartfelt extension of Zing’s marquee show Pyaar Tune Kya Kiya, featuring endearing stories of love, friendship, and...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/03/rakesh_nigam_0.jpg?itok=osc7EmIG
IPRS targets Rs. 60 crore revenue for the festive season

During the past two Covid infected years on-ground events took a severe hit. This had an extremely negative impact on the public performance music rights business. However, with normalcy returning The Indian Performing Right Society (IPRS) CEO Rakesh Nigam is optimistic about generating revenue of...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/01/zee-media.jpg?itok=Fd3XKkex
Zee Media announces pulling out 14 new channels from Barc ratings

On Saturday, the company announced its bold and definite decision to stop participating in the Broadcast Audience Research Council (Barc) ratings.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/01/zee_1.jpg?itok=XrKEGDyQ
India’s first private satellite TV channel Zee celebrates 30 glorious years of entertainment

Mumbai: Zee Entertainment Enterprises (ZEEL) celebrates 30 years of glory in India. The company has transformed the media & entertainment industry by providing the best experiences to audiences in India and around the world.

Television TV Channels GECs