MAM

ITW bags ad rights from Sony, India series sponsor & partners' announcement shortly

MUMBAI: ITW Consulting, an India-based sports management company, has acquired some exclusive rights from Sony Pictures Networks India Private Limited -- the sole media rights holder of the Sri Lanka Cricket Series 2017. The deal involves title rights, on-ground and in-stadia advertising rights for all the cricket matches played during the above two series.

With these rights, ITW Consulting covered five ODIs and one test match under Sri Lanka v/s Zimbabwe series and also India's tour Sri Lanka for three test matches, five ODIs and one T20 under Sri Lanka v/s India Series from 23 July till 6 September 2017, respectively.

Virat Kohli-led Indian team is scheduled to reach Sri Lankan capital Colombo on 19 July. They are likely to play a warm-up match on 21 & 22 July. The first test will be played at Pallekele between 26 & 30 July. The action will then shift to Galle for the second test, which is scheduled to be played between 4 & 8 August. SSC, Colombo will host the third test from 12 August. The tour continues with an ODI series between 24 August & 3 September, where the two teams will play a five-match series, followed by a T20I on 6 September.

Commenting on the deal, ITW Consulting director M S Muralidharan (a Global Sports Commerce affiliate) said, “We are one of the new generation companies and are delighted to partner with Sony Pictures Networks India (SPN) for these two series. With nearly 15 matches scheduled over the series, we are sure that we will be able to build strong and strategic brand associations that will be fruitful for both, the brands and cricket fans.” “At ITW, we are bringing in innovative technologies in cricket and other sports to ensure fans are engaged throughout the match with a crowd facing interactive display system”, he added.

Commenting on the deal, ITW Consulting co-founder Bhairav Shanth said, “This series has received an overwhelming response from the market. Brands see this as an excellent alternate medium with rationale pricing, delivering perfect ROI. Categories such as telecom network, automobiles, sports gear along with handset have locked in their participation. Most of our key slots have been closed a month before the start of the series. We will shortly be making the title sponsor announcement for the India series along with the central on-ground partners of the series.”

Commenting on the association, Sony Pictures Networks India (SPN) president, distribution and sports business Rajesh Kaul said, “Viewers are looking forward to the series as this is the Indian cricket team’s first full tour (Tests, ODIs and a T20) of Sri Lanka in three years. In addition to this, advertisers are also aware of the visibility that is ensured through the duration of the tournament, giving brands a wider reach.”

The 45-day long cricket extravaganza will reach a wide Indian, Sri Lankan and global audience cheering for the powerhouses and superstars of the likes of Angelo Mathews, Rangana Herath, Lasith Malinga as well as their Indian counterparts like Virat Kohli, MS Dhoni, Ravi Ashwin amongst others. The series will be telecast by the official live broadcasting partner, Sony Pictures Networks India on Sony SIX and TEN 3 channels and will be livestreamed on SonyLIV. Scheduled to reach prime time audiences in India and Sri Lanka, the match preview, pitch report and toss will commence 30 minutes prior, followed by the match at 10:00 AM IST for Tests, 2:30 PM IST for ODI's and 7:00 PM IST for T20.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/song-fest.jpg?itok=GomgML3x
Songfest India brings in Tanushree Paul as VP - accounts & content

In a bid to strengthen its content arm, Songfest India has brought Tanushree Paul on board as vice president, accounts and creative.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/img_28012022_151452_800_x_800_pixel.jpg?itok=SeGstwAN
Kantar's Link AI is now available on its market research platform

Mumbai: Data-driven analytics and brand consulting company Kantar has announced that Link AI, its AI-powered ad testing solution is now available on Kantar Marketplace, its market research platform. Launched in June 2020, Link AI is the first fully AI-powered solution to be featured on Marketplace...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/img_28012022_150327_800_x_800_pixel.jpg?itok=JW5vyWt0
Dr Mahendra Bhadouria named as OMA Living CEO

Mumbai: Homegrown home furnishing brand OMA Living has named Dr Mahendra Singh Bhadouria as the chief executive officer. Bhadouria will be responsible for the entire GTM, sales, delivery, operations,   and profitability of the company. A seasoned industry veteran with nearly three decades of...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/bingo.jpg?itok=SVSJ7Snu
OMD Mudramax launches AI-backed media buying tool Bingo

Mumbai: OMD Mudramax, part of the DDB Mudra Group, has launched Bingo, India’s first outcome-based, AI-backed media buying tool focused on emerging brands and enterprise clients. According to a statement, Bingo took approximately 18 months from conceptualisation to launch and two patents have been...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/kn.jpg?itok=kt4DtPko
Kia India onboards MyungSik Sohn as chief sales officer

Mumbai: Auto major Kia India on Friday announced the onboarding of MyungSik Sohn as chief sales officer (CSO), with immediate effect.  Sohn has been associated with Kia Corp for 27 years, and during his last position, he served as general manager in China. Throughout his illustrious career with Kia...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/yeddd.jpg?itok=X9AKsLFo
Yezdi makes a bold comeback with #NotForSaintHearted campaign

Mumbai: Classic Legends Pvt Ltd, the Indian company that re-introduces iconic marquee motorcycle brands in the market has launched its cult brand Yezdi with a film titled #NotForSaintHearted, that unveils its daring positioning. The campaign is live across the brand’s online platforms.  Conceived...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/indigo.jpg?itok=yrZUDPz2
Indigo Consulting appoints Sanjeev Kumar as senior VP

Mumbai: Indigo Consulting, a Publicis Groupe company, has appointed Sanjeev Kumar as senior vice president – customer success and operational excellence. The company's chief growth officer Krishna Chandaluri will be transitioning to lead his growth mandate as Kumar takes over the baton from him....

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/ritik.jpg?itok=i6DYkBw2
Games24x7 signs Hrithik Roshan as the brand ambassador of RummyCircle

Mumbai: Games24x7 on Friday announced Hrithik Roshan as the brand ambassador for online skill gaming platform, RummyCircle. As part of the partnership, Roshan will be seen in multimedia campaigns by RummyCircle, spanning across TV, digital and social media platforms. 

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/27/img_27012022_184513_800_x_800_pixel.jpg?itok=bbI1tRGr
India fastest-growing market globally at 14.6%: dentsu Global Ad Spend Forecast report

Mumbai: Advertising expenditure in the Asia Pacific is expected to grow by 5.9 per cent, with India being the fastest-growing market globally at 14.6 per cent, followed by the US, Russia and Canada, according to dentsu's Global Ad Spend Forecast report. Digital forecast is expected to increase 9.6...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required