Television

Hero ISL reports viewership of 429 million across the nation

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/12/31/tv%20sports.jpg?itok=v4owJubA

MUMBAI: Hero Indian Super League (ISL), a joint venture by IMG-Reliance and Star India has created history in India with a record- breaking reach on television, in stadia and digital.  



As per the TAM data, an aggregate of 429 million viewers from across the nation tuned in to watch the inaugural season of Hero ISL live on their televisions screens, making it the second most-watched sport in the country after cricket. Over 1.5 million fans watched it on ground, in-stadia, making it the fourth most attended football league in the world. Stadia were packed close to full capacity with attendance averaging about 26,000 fans per match. 



The league cut across demographic boundaries and captured the imagination of a diverse fanbase, with women and children accounting for 57 per cent of the 429 million viewers.



The Hero ISL was telecast live on eight channels in five different languages cross the Star India network. The league was also aired on starsports.com which had more than 32 million visits recorded during the tournament, surpassing the online audience even for the FIFA World Cup 2014. Across web, mobile and app, starsports.com recorded over 17 million online video views through the course of the tournament. The final match played between Kerala Blasters FC & Atletico de Kolkata recorded 1.6 million online visits. 



Talking about the league’s success, Star India CEO Uday Shankar said, “Launched with the aim of helping football take root among the country’s masses, the Hero ISL was backed by an aggressive broadcast plan to bring an unparalleled football experience to the viewers. Our intent was to awaken the passion of football and create the birth of a footballing nation. The resultant success of the Hero ISL justifies it as the right platform for tapping the passion for the sport that exists in India. As we gear for a bigger and better second edition, I would like to thank our partners IMG- Reliance, AIFF, all the club owners and more than 400 million fans for making this dream a reality.”



On 20 December 2014, the Hero ISL finale, held at DY Patil Stadium in Mumbai, had about 37,000 fans in attendance. The crowning of the first Hero ISL league champion was also watched by 57 million viewers, 2.4x of the reach of 2014 FIFA World Cup final, culminating the over two months long league. The final, with an average TVT of 1418 among M 15+ ABC, registered as the highest rated match of the tournament, 11 per cent higher than the opening match of the tournament. In the social media front, Hero ISL created a total of 2.2 million conversations with more than 275,000 unique authors, generating 11 billion potential impressions. #ISLfinal trended at #2 worldwide on Twitter, and Atletico de Kolkata at #1 in India on Facebook on the day of the finale.

According to IMG-Reliance Chairperson Nita M Ambani, the success of Hero ISL is a realisation of the dream of a billion including Indians to experience and embrace the beauty of football. She said, “The beautiful game has successfully captured the imagination of people of India and we have experienced the joy of watching the birth of a footballing nation. Hero ISL has been geared towards one overarching objective— to develop football across the country in a systematic and holistic manner, and its success will spur the development of Indian football. I extend my gratitude to the people of India for their love and support.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/20/ipl2020800x800.jpg?itok=SbKGr139
Star Sports brings back the excitement in MI vs CSK IPL 2020 opener

MUMBAI: It promised a lot, and it did deliver. The Star Sports broadcast of the inaugural match of the IPL 2020 at the Sheikh Zayed stadium in Abu Dhabi between arch rivals Mumbai Indians (MI) and Chennai Super Kings (CSK) served all the dishes that make for a delightful platter. Thankfully, there...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/barc.jpg?itok=jp15Prj_
BARC Week 36: Vi displaces Dettol as top brand

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 5 August 2020 and 11 September 2020. The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/swa.jpg?itok=kXmsEwz0
SWA announces nominees for feature films category of SWA Awards 2020

MUMBAI: Screenwriters Association (SWA), the indian guild of screenwriters and lyricists, announced today the nominees for the feature films category of swa awards 2020. A jury comprising of eminent screenwriters selected five feature films under each of the sub-categories: best story, best...

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/rain_0.jpg?itok=YRgfUDLc
Rainshine Entertainment and Five Fifty Five partner to produce stories

MUMBAI: Rainshine Entertainment and Five Fifty Five announce an exciting strategic joint venture, where the two companies will work together to develop, produce, and distribute extraordinary long and short-form film and TV formats, audio podcasts, and extended reality (XR) content for audiences...

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/star.jpg?itok=QPAHwK58
Bigg Boss Telugu Season 4 launch rating breaks all records, dethrones Season 3

According to BARC data for Week 36'20, Star Maa continues to dominate the Telugu GEC . Bigg Boss Telugu Season 4 launch got massive ratings. This is one of the most successful launch of the reality show. This Season started with a bang. Termed as one of the most successful launch , the launch...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/bigboss2020800x800.jpg?itok=O4T27pw4
Bigg Boss 14: The brand countdown has begun

MUMBAI: A century. That’s what Viacom18 head of network sales Mahesh Shetty is hoping to hit with the fourteenth edition of celebrity reality show Bigg Boss. “It will be great if we manage to hit last year’s 100 advertiser landmark we did with the show,” says Shetty. Recently, the sales team once...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/ipl_0.jpg?itok=dhLgQAgm
Leveraging the power of IPL with limited outlays

MUMBAI: Newspapers and online news media have been flashing headlines how this company or that brand has invested huge outlays to get associated with the Dream11 Indian Premier League (IPL) as a sponsor. These numbers could cue that the IPL is out of bounds for in brand managers in mid-sized and...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/img_1.jpg?itok=haeCBriG
Disney Channel's 'Imagine That' opens to a successful launch week

Imagine That, the brand new property of Disney Channel, launched on 6 September at 9.30 am. The show focuses on tapping into the kid’s natural desire to explore and create through DIY.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/zee.jpg?itok=pfGrYaK0
Zee Biskope presents yet another set of category firsts – the first brand song rap & the first Bhojpuri celebration of Dance Day

MUMBAI: Dance Day is a carnival of dance that is celebrated on the third Saturday of every September. Dance is an integral part of Indian entertainment, especially movies. Be it Kathak, Indian Classical, Western Popular, Jazz or just freestyle, Indian cinema has imbibed and elevated dance forms of...

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories

* indicates required