Fox Sports rebranded across Asia
MUMBAI: Fox International Channels (FIC), the Asian pay-TV network, revealed that it will implement a wide-scale upgrade to its Fox Sports Asia network, effective August 15. It also announced new names for its Asian region channels, except India.
The network rebranded its portfolio of channels, which currently are Fox Sports, Fox Sports Plus HD and Star Sports to ‘Fox Sports’, ‘Fox Sports 2’ and ‘Fox Sports 3’ respectively. This does not include the Star Sports brand in India.
‘Fox Sports’ will be the flagship channel, airing the most popular sporting events for the local audience, namely La Liga soccer matches, Ultimate Fighting Championships (UFC), tennis Grand Slam semifinals and finals and the main Formula One races.
Star Sports which will now be Fox Sports 2, will provide coverage of golf majors, European and Asian soccer league, Major League Baseball (MLB), Indian Badminton League (IBL) and International Amateur Athletics Federation (IAAF) events.
While, Fox Sports Plus HD rebranded as Fox Sports 3 will air adrenaline sports, such as motor sports, combat and extreme sports like F1, MotoGP, One FC and Extreme Games Asia.
Fox Sports News and Fox Football channel HD will remain unchanged, while Fox Sports Play and Fox Sports Mobile will continue to be the network’s non-linear play with additional fitness and yoga content.
The change takes effect in all territories across Asia where Fox Sports network channels are available.
Late last year, News Corp had revamped the Star Sports bunch of channels in India as Star Sports 1, Star Sports 2, Star Sports 3, Star Sports 4, Star Sports HD1 and Star Sports HD2.
