Television

FIFA World Cup draws female fans to Sony Aath

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/07/04/url.jpg?itok=7S9K7-4t

MUMBAI: The 2014 FIFA World Cup has gripped the nation, and if one thought it was only a man’s game, the TAM TV ratings for FIFA World Cup on Sony Aath will prove them wrong.

As per the week 26 of TAM TV ratings, Sony Aath from the Multi Screen Media stable has seen a rise in the female viewership in the 15 plus age group. The channel saw a four per cent hike, from the 146 TVTs that ESPN Star Sports (the then official broadcaster of FIFA) received during the FIFA World Cup 2010 telecast to 152 TVTs it has got in the current season.   

In the first week of the telecast of FIFA World Cup, Sony Six had an all India reach of 12,469,000 while Sony Aath’s reach was 3,114,000. Combined, the two channels had a total reach of 14,792,000 in the CS 4+ years group.

In the West Bengal market, while Sony Six recorded a reach of 3,056,000, Sony Aath’s reach was 3,043,000. In the second week of FIFA World Cup, Sony Aath’s reach increased to 5,589,000 in the West Bengal market. Within Kolkata, the reach of Sony Aath was 2,561,000 for the first week while in the second week it rose to 4,427,000.

Amongst male in CS 15+ age group, Sony Aath recorded 173 TVTs in the West Bengal market in week one, which dropped to 154 TVTs in the second week. For Sony Six, the all India ratings in the same category was 613 TVTs in the first week, which saw a huge drop in the second week, as it recorded 453 TVTs.

As of the current ratings, Sony Six (all India) has recorded 483 TVTs and Sony Aath has garnered 161 TVTs, combined the two have scored 644 TVTs.  

Telecasting most of the matches at prime time has definitely paid off since the Germany versus Portugal match on 16 June telecasted at 9:30 pm

received 1,514 TVTs on Sony Six and 393 TVT’s on Sony Aath. Combined the two have garnered 1,907 TVTs. This is the highest rated match so far.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/22/mahes.jpg?itok=8GUV33om
Leadership secrets & wisdom from Viacom18

Earlier this year during the thick of the lockdown due to the pandemic, Viacom18 CEO Sudhanshu Vats announced that he was moving on from the organisation he headed for around eight years. Earlier, in 2019, his deputy COO Raj Nayak too departed from a company he was associated with for seven years.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/kbc.jpg?itok=B0hEp6Qg
Ten brands partner with season 12 of Kaun Banega Crorepati

MUMBAI: Celebrating two decades of unparalleled success and popularity, Kaun Banega Crorepati not only emerged as a game-changer for the Indian television industry but also instilled a larger focus on the power of knowledge being a great leveler. In its twelfth season, the show makes a comeback...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/and.jpg?itok=qXrA49E_
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/chrome.jpg?itok=KRUQzWyk
Chrome DM week 37: English Movie emerges as top gainer

MUMBAI: After seeing a marginal growth in week 36, various genres in the broadcasting segment have witnessed noticeable growth in week 37. English movie genre has become the top gainer in week 37, 2020 of Chrome Data Analytics and Media data. The genre has grown by 2.57 per cent. Among English...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/flix.jpg?itok=0BDI_ifP
Pad Up For An Innings Of Unrivalled Thrills As &flix Presents Flix Movie League

The much-awaited moment has arrived as one of the biggest sporting leagues finally takes centre stage. But that’s not all! As you welcome back your beloved cricketers on field, it’s also time to root for your favourite heroes on screen with Flix Movie League on &flix. The stage is set for the...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/enter10.jpg?itok=9Fh2HwLF
Enterr10 Television strengthens its Bhojpuri play with Enterr10 Rangeela

MUMBAI: In a bid to expand its presence across India and strengthen its foothold in existing markets, leading broadcaster Enterr10 Television announces the launch Enterr10 Rangeela, its second offering in the Bhojpuri region. Enterr10 Rangeela is a Bhojpuri language General Entertainment Channel....

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/neeraj.jpg?itok=JDedoLCo
Now you see him…now you don’t - the Invisible Hero,

MUMBAI: Sony SAB is all set to enthral the audience with the launch of its brand new offering 'Hero - Gayab Mode On'. The show slated for release in November is one of its kind and the first-ever show on Indian television that brings the best of science fiction and mythology together, where the...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/carvaan.jpg?itok=PBc7SS5g
Saregama launches Carvaan Malayalam

MUMBAI: After weaving in a nostalgic music experience for its Hindi, Tamil, Punjabi, Bengali and Marathi music lovers, Saregama launches Carvaan Malayalam with pre-loaded 5000 evergreen songs classified into artistes, devotional and carnatic.

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/emmys.jpg?itok=B0U8_0hd
RuPaul wins best reality host for fifth year in a row

RuPaul won for outstanding host for a reality or competition program at Creative Arts Emmys, breaking Jeff Probst's previous record for wins in the category with a fifth straight Emmy.

Television TV Shows Awards

Sign up for our Newsletter

subscribe for latest stories

* indicates required