Television

DSport, Discovery's expansion into under-served areas beyond factual

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/02/07/Karan-Venktaish.jpg?itok=XUL1icoD

MUMBAI: After dividing its offering into two verticals- female & family entertainment product and real world entertainment product- Discovery Networks has now entered the sports genre with its latest offering. Priced at Rs 12.6 on reference interconnect offer (RIO), and Rs 32 for the  high-definition version, DSport provides access to unmatched live sporting action from around the world. With an aim to provide 4000+ hours of live content annually, DSport will air international sports properties ranging from horse racing to football, motorsports, rugby and cycling. Targeted at the passionate community of sports lovers, the channel will offer a daily dose of 10+ hours of live content for viewers across the country.

The channel went live on 6 February and reached about 35 million households.

In this fast evolving digital space where more and more digital platforms are providing live coverage of several sports events, Discovery Networks, in the current scenario, does not see owning a digital platform as the best profitable business in India. Though, it is entering the digital space with its remarkable IPs which they are licensing across multiple digital Over-The-Top (OTT) platforms.

“The only thing we are not entering right now as is our own platform because I don’t think the economics of it are suitable for every broadcaster. Going on hypothesis, I think that owning a digital platform might not be the best profitable business in India because the consumer acquisition cost is very high and the retention rates of the platforms are very low. It’s the easiest thing to launch a technological platform with content offering but acquiring people to sign in on the platform is a high end cost. 80 per cent of the subscribers are out of the platform in a month. They have no stickiness to the platform. So, we will create remarkable IPs like we have for sports and then decide whether to sign exclusive deals with the existing platforms or to distribute it across a range of digital platforms. Whatever makes the best financial sense. Our push for digital is very aggressive,” said Discovery Networks Asia-Pacific senior vice president and general manager Karan Bajaj.

He further added, “I think that we should possess content that is so remarkable that every network wants to own it, which is much more profitable business rather than owning your own platform. We are acquiring linear and digital rights for every property. We are creating digital brands with digital native players which we will be licensing through multiple platforms. My objective is to serve the digital consumers; the consumers who are looking at things digitally. And launching a digital platform is subscale for us.”

Former MD of ESPN Star and former CEO of Dish TV India R.C. Venkateish will be working closely with DSport especially in areas related to content acquisition for the channel.

The channel will be a part of the sports tier via a subscription model on both DTH and cable in both HD and SD. It has already partnered with Hathway and bunch of other cable platforms and are in talks with several DTH players. “The channel will be distributed in the same way as our other channels,” added Bajaj.  

Bajaj also opined that the channel has received very strong response from the advertisers. In its initial phase, the channel does not plan to have any advertisements to hit the scale and distribution for a lucrative business of its advertisers.  

The network is marketing the channel thoughtfully. It is promoting the channel community wise rather than massively. “It is best to target specific communities to market the channel rather than doing one or two big promotional activities,” added Bajaj.  

DSport redefines sports coverage in India with a wide repertoire of exciting properties from across the world of sports. These will initially include:

·  Horse Racing: exclusive rights to telecast daily live racing from the best of UK and Irish tracks totaling over 7000 races/ year

·  Football: Brazilian League, Chinese Super League, Portuguese League, Major League Soccer (USA)

·  Golf: British Open (The Open Championship), US Open, PGA Championship, LPGA

·  Motorsports: NASCAR, FIA World Rallycross Championship

·  Rugby: 6 Nations Rugby

· Cycling: Tour de France (a property of Eurosport)

DSport is in advanced negotiations for selected high quality cricket events to add to the above-mentioned portfolio.

The other channels of the network, Discovery, Science, Turbo, Animal Planet, TLC, ID, Kids, will perceive a complete change in its look and feel starting with Discovery channel by June end followed by the rest. It plans to have 200 hours of original localized content not limited to infotainment but diversifying into other genres like crime, adventure, automation, etc. The key focus, apart from localisation and number of hours, will be on the nature of storytelling.

Also Read:

Discovery's D-Sport goes live today

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/jd.jpg?itok=YudohhRA
Producers in Maharashtra gearing up to resume shooting

MUMBAI: Producers are gearing up to resume production after Maharashtra government on Sunday gave the official sanction in this regard. The government gave green signal for the resumption of film and television shootings in non-containment zones.

Television Production House Film Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/b4u_0.jpg?itok=R-1N_5yh
B4U Kadak celebrates a year full of Entertainment, Entertainment, Entertainment!

Hindi Movie Genre in the Television Space has seen an influx of South Indian movies dubbed in Hindi. With larger-than-life stories the south Indian industry has spurted to a new high in the past few years and played a major role in the content mix of all the top movie channels of the country as...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/zee_0.jpg?itok=LUi3GsKz
Bengal’s Road to Recovery with Notun Disha, a ZEE 24 Ghanta E-Conclave

Zee Media Corporation Ltd.’s regional channel ZEE 24 Ghanta conducted an E Conclave with 7 Ministers on 30 May 2020. Notun Disha, ZEE 24 Ghanta E-Conclave was a continuous 3-and-a-half-hour session with ministers participating from various departments of the West Bengal Government.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/zee.jpg?itok=FCGx33-S
ZEE Keralam resumes serial line-up with fresh content

MUMBAI: After a two-month break, the serials of ZEE Keralam are starting afresh with new content. The seven serials that were already running successfully in the channel will start its telecast from 1 June onwards. Adding to their list of entertaining programmes, ZEE Keralam is also bringing a new...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/zoon.jpg?itok=gt56ZJDC
Zoom TV along with Oaksmith Gold Glasses brings virtual live music concert

MUMBAI: At a time when music enthusiasts are craving live concerts, Zoom TV and Oaksmith Gold Glasses introduced #WeekendLive, one of India’s leading #StayHome concerts that bring renowned music artists to the safety of the viewer’s home. So far, nine #WeekendLive concerts have garnered a...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/Amit_Tripathi-Vikram_K.jpg?itok=gAkFV6_w
Buoyed by Bharatvarsh's stupendous success, TV9 strengthens management team

MUMBAI: Riding on the back of the stupendous success of its national Hindi news channel, TV9 Bharatvarsh, whose viewership share has grown by more than 100 per cent to catapult it to the number five slot ahead of Zee News and News18 India, TV9 Network today announced that it is strengthening its...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/delhi.jpg?itok=B9cIO6yb
TV Today Network discontinues Delhi Aaj Tak

As the pandemic rages on, channels are struggling to survive. Amidst this, TV Today Network announced that the transmission of its Hindi news channel Delhi Aaj Tak will be discontinued from the midnight of 30 June 2020.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/kanda.jpg?itok=FvDXqSy_
Maharashtra allows shooting of TV serials and films

Shooting of films and television serials will soon resume in Maharashtra after the state government on Sunday gave the green signal to the industry.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/31/axn.jpg?itok=LtM52qIH
SPN to discontinue AXN, AXN HD from 30 June

Sony Pictures Networks India (SPN) has decided to discontinue the operations of two of its English general entertainment channels (GECs) with effect from 30 June. The major broadcaster has circulated a letter informing the shutting down of AXN and AXN HD

Television TV Channels English Entertainment

Sign up for our Newsletter

subscribe for latest stories

* indicates required