DSPORT aims to build strong Indian connect with new wrestling entertainment show

The show will go on air from 24 August

MUMBAI: Amidst a cricket-dominated sports broadcasting sector, Discovery Communication’s two-year-old sports channel DSPORT is focusing on niche genres. While the channel has been looking at a localisation strategy since the beginning, it is now launching a new wrestling entertainment show Dangal Ke Soorma from 24 August.

Prior to the launch of the show, Lex Sportel MD and CEO RC Venkateish spoke to on the objective of the show, advertisers’ response, marketing strategy as well as the content line up of DSPORT for the rest of the year. He also spoke on the industry issues regarding the impact of the new tariff order and economic slowdown on the channel.

Edited excerpts:

What is your objective behind launching Dangal Ke Soorma? 

So, you know professional wrestling is the most followed sport in India. Since it has a big following in India, we thought of building a show with a strong Indian connect. It was possible to build a local feel for the product. That is why we are investing in this particular genre.

What kind of audience you are targeting for the new show?

The audience that follows pro-wrestling is primarily 15+ male in the 15-30 age group.

How has the response been from advertisers for the show?

We got some very good response. We are currently discussing with advertisers. Hopefully, in the coming week, we will be able to announce who is supporting us.

The marketing strategy is always developed by the in-house team. We are primarily focusing on all the work which is followed by the wrestling fans, a lot of digital activation, social media activation as well as promotions across the various platforms which are followed by fans.

What are the other sports rights you are planning to invest in currently?

We have a wide cache of sports. We cater to different audiences. We cut across genres. We have soccer, golf, water sports, tennis and pro-wrestling.

How has the channel performed in the first quarter of FY 20?

This year has started good. We started the year with Pakistan Super League but we had to take that off the air. We also have International Premium Kabaddi League which we showcased on our network. Then we are now launching our own show. So, it has been a good six months in terms of sponsors and properties that we have been showcasing on our channel. It has also been a hectic year in terms of new developments. It has been quite an interesting phase of learning.

What was the impact of new tariff order on the channel?

Regarding the channel, distribution is fairly extensive and the pricing is also pretty reasonable. Overall the package has also been well accepted for its price point.

It has been two years since the launch. Has the channel seen expected growth? How are you planning to expand your reach?

Yes, it has performed well. The objectives of the channel have been well met and exceeded.

As far as traditional TV is concerned, we are reaching almost all platforms. We are already on digital platforms like Jio, Airtel and Vodafone. Whatever new opportunities are there for distribution, we will exploit that.

Are you facing any difficulties in selling inventory due to an economic slowdown?

There has been sluggishness in the economy that impacted everybody. I won’t say we are less or more impacted. Overall the fact is, the economy is soft and the spending is also soft. So, it impacts everybody.

Latest Reads
India Today Group Digital is the No. 1 Destination for General News Consumption

India Today Group Digital has established its dominance in the news genre across all digital platforms (Desktop, mWeb, App). The latest Comscore September 2019 insights titled ‘Trends in Online News Consumption’ highlight India’s love for online news and, that Indians consume news content more than...

Television TV Channels News Broadcasting
Colors Tamil ropes in six sponsors for ‘Kodeeswari’; premiere on Dec 23

MUMBAI: Colors Tamil and Studio Next are all set to premiere the all-women edition of ‘Kodeeswari’ from December 23 at 8 pm onwards every Monday to Friday. The show has also roped in brands like Nippon Paint, Arun Excello and RIN along with Kotak Mahindra Bank as Banking Partner and Tamil Matrimony...

Television TV Channels Regional
Trivago back as top brand in BARC week 49 ranking

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 30 November 2019 to 6 December 2019 The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+,...

Television TV Channels Viewership
Sony SAB brings ‘Khushiyon Wala New Year’ contest for viewers

MUMBAI: Sony SAB has been spreading happiness all across the country. Based on its deep understanding of the pulse of real India, Sony SAB, one of the leading Hindi General Entertainment Channels in India, has steadily created a niche for itself through captivating shows and characters, all geared...

Television TV Channels GECs
CNN-News18 brings eighth edition of talk show ‘The Bollywood Roundtables' with Rajeev Masand

MUMBAI: CNN-News18 will telecast the eighth edition of its award winning talk show ‘The Bollywood Roundtables’. Hosted by the Entertainment Editor and renowned critic Rajeev Masand, the show is a year-end omnibus on bollywood and features India’s finest filmmakers, actors and artists who are behind...

Television TV Channels News Broadcasting
Star Sports announces special programming for Vivo IPL 2020 player auction

Mumbai: After a successful and nail-biting vivo IPL 2019, the much-awaited cricketing tournament of the year is back with the auctions. Star Sports, India’s leading sports broadcaster and global rights holder of the vivo IPL has planned unmatched viewing experience for fans, that includes live...

Television TV Channels Sports
Sony SAB's Baalveer ranks 7th on Google’s most searched TV shows in 2019

MUMBAI: Sony SAB’s fantasy drama ‘Baalveer’ which has captured the imagination of audiences across the country with its fascinating storyline, has also earned the distinction of being named as the most searched Indian television show across the world according to Google’s annual trends report ‘Year...

Television TV Channels GECs
Movies NOW gives its viewers 100 reasons to celebrate this festive season with 100 Mania

MUMBAI: Movies NOW, Home to Superheroes announces the 7 th  season ofits marquee property, 100 Mania. In its new season, a lineup of 100 mega blockbuster films has been curated, giving viewers #100Reasons Why they don’t want to miss the best of Hollywood titles and win unmatched prizes.

Television TV Channels Movie Channels
K Madhavan to head all Star TV businesses; Uday takes charge of Hotstar

MUMBAI: Ten years ago when Uday Shankar was looking for a professional to be his deputy in Star India, he looked outside and roped in Sanjay Gupta a long term Hindustan Lever professional. Circa 2019,  Shankar did not look for an external executive to replace Gupta who is slated to move onto Google...

Television TV Channels People

Sign up for our Newsletter

subscribe for latest stories