Cricketing legend brett lee unveils the franchise model for giant india- element retail

MUMBAI: Former Australian cricket champion Brett Lee unveiled the franchise model for world’s leading bicycle brand, Giant India – Element Retail, along with a brand new limited edition range of cycles. Recognized as one of the world’s fastest bowlers, Brett Lee has earned a name for himself as a champion and high-performing player. His excellent performance on and off the field makes him a perfect fit for Giant- a brand reputed for its range of high quality performance bicycles

Element Retail hosted a meet-and-greet at Giant’s flagship store in the city where Brett Lee unveiled Giant’s new pan India franchise module. This module is designed to increase the brand’s visibility and presence across the country.

Element Retail got the distribution license for Giant bicycles in India in August 2018 and launched its first flagship store in Mumbai and since then they have been spreading quite well Pan India. Founded by Aditya Bafna and Varun Bagadiya in 2013, Element Retail has been steadily growing their portfolio in the fitness segment and has brands like Asics, Speedo, Jockey, and Apple.

Being a fitness enthusiast, Brett Lee believes that cycling should be a part of everyone’s routine. Commenting on his collaboration with Giant Bicycle, Lee commented, “I have always believed that a lifestyle built around fitness is something that everybody should adopt. Giant is synonymous around the world for its high quality, performance bicycles and I’m excited to partner with them and encourage everybody in India to pedal their way to fitness. And cycling is a great and fun way of integrating exercise into one’s daily routine.”

Sharing his thoughts on the same, Aditya Bafna, Managing Director, Element Retail Pvt Ltd quoted, “I am very excited on Giant’s collaboration with one the fastest bowler’s in the world and a fitness pioneer across the globe. Any sport including cricket is driven by fitness and with this association we aim to foster cycling as a culture of fitness among the youth of our nation.”

Latest Reads
NDTV elevates Parimal Dutta to senior vice president

Mumbai: NDTV has elevated Parimal Dutta as senior vice president. He has been associated with the company for over 11 years. He leads the brand solutions team at the news broadcaster. During his career spanning 23 years, Dutta has been associated with The Times of India, Star India, CNBC and...

Television TV Channels Viewership
Colors Tamil to telecast new fiction show 'Pachakili' on 4 July

Mumbai: Exploring marital values, familial bonds and sibling relationships, Colors Tamil, is all set to premiere Pachakili, a brand-new fiction show, starting 4 July.  Based on the life of a naive village belle Pachakili (played by Actor Monisha Arshak) and Adithya (played by Actor Kishore), the...

Television TV Channels Regional
Cosmos-Maya to invest $50 mn to expand into Europe and North America

Mumbai: Indian animation company, Cosmos-Maya, is planning global expansion and aims to grow five fold in the next three years. The company has drawn up a blueprint to scale up in new geographies with an investment in the range of $50 million, expanding in the Europe Union and establishing a...

Television TV Channels News Broadcasting
TCH 2022: Will the 2020s decade drive an insatiable demand for content?

The world is undergoing a fierce transformation courtesy the pandemic, streaming services, new content forms and formats and changing work and entertainment consumption habits.

Television TV Channels Viewership
Khatron Ke Khiladi returns for Season 12; Colors on boards 5 sponsors

India’s most awaited stunt-based reality show Maruti Suzuki presents Khatron Ke Khiladi Charged by Thums Up is set to return on Colors with a blazing new season. Host and renowned filmmaker Rohit Shetty will challenge 14 daredevil contestants with exhilarating stunts as they navigate through their...

Television TV Channels Viewership
ZEE Biskope announces the third season of ‘Talent Camera Action’

The popular Bhojpuri channel Zee Biskope announced the launch of its third season of the extremely popular award-winning campaign ‘Talent Camera Action (TCA)’.

Television TV Channels Regional
Barc Week 25: India TV leads HSM market for three weeks

Hindi news channel India TV has been consistently leading the Hindi-speaking market among the target audience 15+ for three consecutive weeks as per data by Broadcast Audience Research Council India (Barc).

Television TV Channels News Broadcasting
Locomotive Global Media on boards Anup Thanvi and Pearl Gill

Locomotive Global Media LLP on Thursday announced the appointment of Anup Thanvi as coordinating producer and Pearl Gill as head of production.

Television Production House Film Production
Trailer Park Group names Tamagna Ghosh as managing director APAC

Mumbai: Entertainment marketing and content production company Trailer Park Group has announced the appointment of Tamagna Ghosh as managing director for Asia Pacific and China (APAC) on Wednesday. It has rolled out the next stage in its APAC expansion strategy. It has also appointed Gina Grosso as...

Television Production House Post Production