Television

CFL derby's lofty ratings defies urge to merge domestic leagues

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/09/21/rivalries21feb.jpg?itok=RARnh7Jw

MUMBAI: The outpour of ecstasy and glamour in the first edition of Indian Super League (ISL) easily outclassed the other existing Football leagues in India. Subsequently, pundits and authorities began debating if other leagues should stay or be merged into one.

Silencing all cynics are the ratings of the Calcutta Football League (CFL) derby match between Mohun Bagan FC VS East Bengal. Aired on Star India’s regional channel Star Jalsha, the derby match garnered highest ever ratings for a CFL match.

Approximately 82,000 spectators were at the edge of their seats in the stadium for the match’s entire 90 minutes duration, while 16.3 lakh people tuned in to Star Jalsha to watch it live. The average time spent was a whopping 58.4 minutes. The match garnered a rating of 4.45 per cent in NCCS 4+, in M 15+ ABC marker the match clocked six per cent ratings while the reach garnered is 10.2 per cent in NCCS 4+.

Star India gives much importance to the production quality and that’s one of the reasons why ratings are going up. “I believe that the ratings will go even higher the next time,” says Grey Mind productions founder Anilava Chatterjee. “We deployed 14 cameras this year and we are improving the production quality every match thanks to Star. The quality of football is getting better. Overall, the league has a great future,” he adds.

A football commentator, on condition of anonymity, said, “I have no doubt that the domestic leagues in India in some regions have more fan following than ISL. Sports now is a matter of packaging and Star is a master in that. That’s why ISL looks so colourful. Spend the same amount of money in local football and that will also look glamorous. From a football follower’s perspective, I feel India needs both and a merger can turn out to be a debacle.”

“Local football has potential of revenue generation if and only if it is packaged properly. Also the domestic leagues can be of huge benefit for broadcasters as the acquisition costs are low. Now it’s for IMG and the authority to decide if a merger is the solution,” added a veteran in media selling fraternity.

Football in India has failed to attract the youth and one of the main reasons behind it is lack of ideologies. Former Indian skipper Sourav Ganguly has often made a point at various public gatherings, “Youth in the country, while growing up wants to be like Gavaskar, Sachin and Dravid. When they will have idols in football, the sport will grow enormously.”

Recently former India football skipper Baichung Bhutia also expressed his disagreement on a merger. Now it remains to be seen if high ratings saves the domestic leagues from getting diminished.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/times.jpg?itok=rKjFtFg6
Times Network announces its signature event Times Network India Economic Conclave 2019

MUMBAI: After the phenomenal success of its regional chapters, Times Network, announces its annual signature event, Times Network India Economic Conclave 2019 (IEC). Driving this edition’s theme, ‘$5 Trillion – Aspiration to Action’, the two-day conclave on December 16 & 17 in Mumbai brings...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/dhar.jpg?itok=EjsT9J7U
Banijay Asia partners with The Natural Studios to explore action-adventure genre

Banijay Asia and The Natural Studios have announced their partnership to bring high-octane content to the Indian and Southeast Asian markets. The collaboration will bring scripted and non-scripted content in adventure and thrill genre on television as well as OTT platforms soon.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/urvi.jpg?itok=GNdUo2xG
JOP Network’s journey from curating content to running 3 pay channels

It is often assumed that the TV broadcast market in India has reached a saturation point and is dominated by big media networks with deep pockets like Sony, Zee, Times Network, Disney-owned Star India (earlier owned by Rupert Murdoch) or Mukesh Ambani-owned Network18, leaving no room for start-ups...

Television TV Channels Specialised and Niche
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/09/zee.jpg?itok=a10vzqbM
Zee Kannada to premiere Kurukshetra on 15 Dec

MUMBAI:Produced by Munirathna Naidu, Zee Kannada will air the world television premiere of ‘Kurukshetra’ on 15 th December at 6:30 PM only on Zee Kannada and Zee Kannada HD. Mahabharat, the revered classic, forms the bedrock of Hindu mythology and its teachings are deeply engraved in our cultural...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/09/cnbc.jpg?itok=IZcXu-dT
Bajaj Allianz along with CNBC-TV18, announces the Lifegoal Advisor Awards 2019

MUMBAI: CNBC-TV18, in association with Bajaj Allianz joins hands to launch the 1st edition of the Lifegoal Advisor Awards 2019. This award aims to honour Life Insurance advisors, Mutual Fund Distributors and CAs. Keeping in mind the paradigm shift in the buying patterns of the Indian consumers in...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/09/discovery.jpg?itok=tjJs7OcG
Discovery Channel's docuseries on ‘India Startup Stories’ premieres on 14 Dec

MUMBAI: Discovery Channel’s ‘India Startup Stories’ narrates the journey of Indian start-ups who have made giant strides forward and have made a mark on the Indian ecosystem. The 8-episode series, starting December 14, at 7:00 pm on Discovery Channel and Discovery Channel HD, will cover leading...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/09/dangal.jpg?itok=wtW-Bpxf
Dangal TV to premiere new fiction show ‘Pyaar Ki Luka Chuppi’ on 10 Dec

MUMBAI: India’s leading Hindi Entertainment Channel, Dangal TV, is launching a new fiction show Pyaar Ki Luka Chuppi from 10 December, Monday-Friday, at 9.30 pm. The show is produced by Rashmi Sharma Telefilms, Rahul Sharma (Sarthak) and Aparna Dixit (Srishti) will be seen in the lead role. The new...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/09/wion.jpg?itok=N0Hdr8II
South Asia’s New Voice : South Asia Diary by WION

MUMBAI: WION is happy to announce its one of a kind, weekly show - South Asia Diary. The show will focus on stories from South Asia, the most populous yet the most under-reported region in the world. The show will be broadcast every Monday at 8:30 PM IST starting from December 9, on WION and its...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/09/viacom18.jpg?itok=7paVaMnM
Viacom18, FHF inaugurates 5th edition of Film Preservation & Restoration Workshop India 2019

MUMBAI: The 5th edition of the Film Preservation & Restoration Workshop India (FPRWI) 2019 was inaugurated on December 8, at Hyderabad’s State Gallery of Art. Supported by Viacom18, the initiative of Film Heritage Foundation (FHF) and International Federation of Film Archives (FIAF) in...

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories