Television

CFL derby's lofty ratings defies urge to merge domestic leagues

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/09/21/rivalries21feb.jpg?itok=_ZVfhLii

MUMBAI: The outpour of ecstasy and glamour in the first edition of Indian Super League (ISL) easily outclassed the other existing Football leagues in India. Subsequently, pundits and authorities began debating if other leagues should stay or be merged into one.

Silencing all cynics are the ratings of the Calcutta Football League (CFL) derby match between Mohun Bagan FC VS East Bengal. Aired on Star India’s regional channel Star Jalsha, the derby match garnered highest ever ratings for a CFL match.

Approximately 82,000 spectators were at the edge of their seats in the stadium for the match’s entire 90 minutes duration, while 16.3 lakh people tuned in to Star Jalsha to watch it live. The average time spent was a whopping 58.4 minutes. The match garnered a rating of 4.45 per cent in NCCS 4+, in M 15+ ABC marker the match clocked six per cent ratings while the reach garnered is 10.2 per cent in NCCS 4+.

Star India gives much importance to the production quality and that’s one of the reasons why ratings are going up. “I believe that the ratings will go even higher the next time,” says Grey Mind productions founder Anilava Chatterjee. “We deployed 14 cameras this year and we are improving the production quality every match thanks to Star. The quality of football is getting better. Overall, the league has a great future,” he adds.

A football commentator, on condition of anonymity, said, “I have no doubt that the domestic leagues in India in some regions have more fan following than ISL. Sports now is a matter of packaging and Star is a master in that. That’s why ISL looks so colourful. Spend the same amount of money in local football and that will also look glamorous. From a football follower’s perspective, I feel India needs both and a merger can turn out to be a debacle.”

“Local football has potential of revenue generation if and only if it is packaged properly. Also the domestic leagues can be of huge benefit for broadcasters as the acquisition costs are low. Now it’s for IMG and the authority to decide if a merger is the solution,” added a veteran in media selling fraternity.

Football in India has failed to attract the youth and one of the main reasons behind it is lack of ideologies. Former Indian skipper Sourav Ganguly has often made a point at various public gatherings, “Youth in the country, while growing up wants to be like Gavaskar, Sachin and Dravid. When they will have idols in football, the sport will grow enormously.”

Recently former India football skipper Baichung Bhutia also expressed his disagreement on a merger. Now it remains to be seen if high ratings saves the domestic leagues from getting diminished.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/amit.jpg?itok=hlHHnJTF
71% Indians trust their news sources, survey reveals

KOLKATA: According to the global survey by The Trust Project and Ipsos titled ‘Trust Misplaced?’, 71 per cent urban Indians and 64 per cent global citizens believe they have easy access to news from sources they trust. At least six in 10 urban Indians (59 per cent) say they read news they can...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/barc.jpg?itok=qgM0b60r
BARC week 46: Sony Sab replaces Colors in urban market

MUMBAI: Sony Sab has replaced Colors on second spot in the urban market in week 46 (Saturday, 14 November 2020 to Friday, 20 November 2020) of Broadcast Audience Research Council of India (BARC) data. Dangal has slipped down to ninth place on pay platform.  Pay Platform

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/zee.jpg?itok=26_yeHJ5
Zee Telugu to premiere emotional thriller Penguin

MUMBAI: Prepare for goosebumps this Sunday evening as Zee Telugu will take you on a chilling journey with the world television premiere of the emotional thriller movie Penguin. Set in the sylvan surroundings of Kodaikanal, the film sketches the trauma of a mother and the lost son who is trying to...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/cnn.jpg?itok=GXTaNGr8
CNN International to broadcast Turner Sports’ exclusive presentation of Capital One’s The Match: Champions for Change

Turner Sports will present Capital One’s The Match: Champions for Change, a premier golf event with the World Golf Hall of Famer and crossover legends competing – Phil Mickelson, Charles Barkley, Stephen Curry and Peyton Manning.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/mn.jpg?itok=seJMjnc4
MN+ & Romedy NOW to simulcast Indian television premiere of Little Women

MUMBAI: Offering best of Hollywood movies to its viewers, MN+ and Romedy Now is all set to simulcast the Indian television premiere of Little Women, on 29 November, at 1:00 PM and 9:00 PM. An adaptation of Louisa May Alcott's 1868-69 two-volume novel of the same name, Little Women is a modern...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/tweet_0.jpg?itok=48kEMtFi
CNBC-TV18 Storyboard, Twitter come together to show #BestofTweets

NEW DELHI: CNBC-TV18’s Storyboard has partnered with Twitter to launch a special series, #BestofTweets, to offer much-needed brand insights and momentum during these times.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/mah.jpg?itok=ovf7zH7M
Dangal to tap its regional channels for Prem Bandhan promotions

Hindi GEC Dangal TV, a part of Enterr10 Television, is all set to entertain viewers with its latest offering, Prem Bandhan. Produced by Balaji Telefilms, the show stars Chhavi Pandey and Manit Joura as the protagonists.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/barc.jpg?itok=5LYQzb_l
Screentime of sports celebrities grew in IPL 13 ads, says BARC

MUMBAI: IPL 13 was the much-needed break that enlivened Indian audiences from the Covid2019 pandemic-induced gloom. While the tournament was played in the UAE, it saw scores of brands advertising during the game to reach out to their audiences. This year, the league clocked over 400 billion viewing...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/ipl.jpg?itok=1NImH8wc
IPL has 86 million fans in India: Ormax Media study

MUMBAI: Chennai Super Kings (CSK) is the IPL team with the biggest and most hardcore fanbase, a study by Ormax Media has revealed. With 26.8 million fans, the MS Dhoni-led CSK has emerged as the strongest franchise, as per the findings of the IPL Franchise Fans report, based on a research conducted...

Television TV Channels Sports

Sign up for our Newsletter

subscribe for latest stories

* indicates required