Television

Budweiser 0.0 partners with Star Sports for the 2019/20 season of the premier league

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/22/budwiser.jpg?itok=fnH7a1ts

MUMBAI: With a proposition of being an ‘anyone, anywhere’ beverage, Budweiser 0.0 today announced an exclusive collaboration with Star Sports for the 2019/20 season of the Premier League. As part of this association, Budweiser 0.0, the newly introduced non-alcohol beer from the world’s leading brewer, Anheuser-Busch InBev, will take on the role of a co-presenting partner on Star Select SD and HD, while owning spots across the league’s 360 games.

Year-on-year, football has become a growing passion point for Indian consumers and the brewer, having been a long-term partner of the FIFA World Cup™, has designed engaging content and all-round experiences to bring alive the essence of the sport and energise fans in the country. Expanding its association with the game, Budweiser last month announced multi-year partnerships with two of the top international football leagues, the Premier League and LaLiga. As part of this partnership in India, Budweiser 0.0 will add to the excitement surrounding the Premier League season, through co-branded content with Star Sports. This will provide fans with real-time updates and showcase key match moments celebrating the greatness of the players—the Kings of the Game—both on and off the field. The brand will also collaborate with the channel to curate fan parks and host live match screenings to further connect with more football fans across the country.

Commenting on the association, Kartikeya Sharma, VP Marketing – South Asia, AB InBev, opined, “We are excited to partner with Star Sports as co-presenting sponsors this season for one of the top international sporting events - Premier League. We have always been passionate about the game and truly believe that it surpasses boundaries and brings people together. With this collaboration, we look forward to offering consumers and football fans exclusive content and well-curated experiences, creating an opportunity for them to celebrate the spirit of the game.”  

Yatin Balyan, National Head Investments and Enterprise, Omnicom Media Group said, “We are excited to facilitate a partnership between Star Sports and Budweiser 0.0 as a co-presenting sponsor for the Premier League. We are confident that this partnership will deliver the expected brand objectives. Budweiser and football have a seamless association the world over and with the launch of Budweiser 0.0, we found a perfect way to enhance this association further. Football in India has, over the years, witnessed tremendous traction among viewers in India, and the Premier League has a massive following. We are looking forward to a successful roll-out during the current season.” PHD Media (part of Omnicom Media Group) manages media planning for AB InBev in India.

Commenting on the association, a Star Sports Spokesperson said, "Star Sports Select has been continuously redefining the way Sports content is consumed in India, by keeping the sports fans at the heart of all we do. Be it multiple angle viewing or surround content that gives deeper understanding and insight into the game to fans or product innovations that further enhance storytelling for the evolved fans.

With the purpose of bringing the Premier league fans closer to the game and its heroes, we have organized community match screening events and Legend interactions under the “Select FC” initiative which offers unique experiences these fans in the country. In this journey, we welcome on board Budweiser as one of our co-presenting sponsors of the Premier League Broadcast in India. We are sure they will also enhance the experience of the Premier league fans with their initiatives.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/16/BARC.jpg?itok=E_WBkCzr
BARC week 45: Santoor Beauty Soap claims top spot among brands

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 2 November and 8 November 2019. The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/16/Viacom-18.jpg?itok=-kXvoirS
Viacom tops earning estimates in Q4; reports revenues of $3.43 billion

Viacom Inc topped earnings estimates in its fourth quarter earnings reporting revenues of $3.43 billion. The company adjusted earnings of 79 cents per share in the quarter. Revenues of the company surpassed Zacks Consensus Estimate by 0.4 per cent and earnings per share beat the Zacks Consensus...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/flix.jpg?itok=eeMkU6nq
&flix to premiere Slender Man on Nov17

MUMBAI: &flix, home for the biggest Hollywood hits, brings a spooky story of a group of college students who face the exasperation of a demon summoned by them. “Flix First Premiere” is back with Slender Man on November 17, 2019, at 1PM and 9PM. Directed by Sylvain White, the movie stars...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/tata.jpg?itok=6uqAZbWe
Tata Aia Life insurance & republic media network partner for “Rakshakaran Hero” initiative

MUMBAI: More than 950 million people do not have Life Insurance. Further for every Rs. 100 of protection/insurance required only Rs. 8 has been invested, thus, leading to a “protection gap” of 92%. With Protection as the main purpose Tata AIA Life Insurance has launched Rakshakaran Hero initiative...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/b4u.jpg?itok=6mtPxkzl
B4U Bhojpuri’s “Aashirwad Chhathi Maiya Ke” WTP receives a grand opening

MUMBAI: B4U Bhojpuri’s “Aashirwad Chhathi Maiya Ke”World Television Premiere receives an overwhelming response. Based on Chhathi Mata, the movie was conceptualized and produced by B4U’s team &had the World Television Premiere on 2nd November, 2019. This was on the occasion of Chhath, a popular...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/cnbc18.jpg?itok=1_HMd6h3
CNBC-TV18 celebrates 20th anniversary

MUMBAI: CNBC-TV18 is set to mark a milestone by completing 20 years as an overarching business news specialist in the country. In the past two decades, the brand has been at the forefront consistently by delivering incisive, and accurate information of the business and financial sector. Since its...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/all.jpg?itok=xW0FDV_o
Peppa Pig's first-ever performance 'Peppa Pig Musical' rolled-out in Mumbai on Children's Day

They have been winning millions of hearts across the globe with their ‘Oink Oink’ and cuteness quotient. And now the loveable, cheeky little piggy, Peppa Pig, one of the most charming animated characters, is all set to take over India with their first ever musical on the occasion of Children’s Day.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/Balaji-Telefilms.jpg?itok=uslHFPeq
Production rakes in numbers for Balaji Telefilms; Alt Balaji numbers up

One of the most successful television content production houses in India, the Shobha Kapoor and Ektaa Kapoor-led Balaji Telefilms Ltd (Balaji) reported more than double standalone profit after tax or PAT (up 117.6 percent) y-o-y for the quarter ended 30 September 2019 (Q2 2019, quarter or period...

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/barc.jpg?itok=_U4jurfV
BARC week 45: No changes in South GEC space

In week 45 of BARC India ratings, no changes were observed in Malayalam, Kannada, Telugu and Tamil. In Bangla, Bhojpuri, Gujarati and Marathi genres. But the pecking order of the top five channel has seen slight changes.

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories