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Biswas new ESPN head - southeast Asia; Cooke expands role

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MUMBAI: ESPN has added to and newly aligned its leadership team in the region to manage its expanding position in the region.

Joyee Biswas has joined the sports media leader as the new head of Southeast Asia. Biswas will be based in ESPN’s offices in Singapore and report to Mike Morrison, vice president and managing director, ESPN APAC, based in Shanghai.

Prior to joining ESPN, Biswas was managing director, Asia for Eleven Sports Network. He previously headed up sports content for Singtel TV as well as content acquisition and management for Fox International Channels and ESPN Star Sports.

Additionally, Kelly Cooke will take on the expanded role of general manager, ESPN North Asia. Based n Hong Kong, Cooke will be responsible for helping manage ESPN’s long-term collaboration with Tencent in China, as well as the growth of partnerships, media distribution, ad sales, digital – focusing on China, Japan, Korea, Taiwan and Hong Kong.

In addition to Biswas and Cooke, ESPN has made additional personnel moves recently to align with its growing business.

In support of ESPN’s relationship with Tencent, the company produces and delivers both original and adapted content such as video and coverage of sports including the NBA, global football and more. To provide focused oversight and coordination of that, ESPN has tapped Bowen Dou and Michael Huang to take on important new roles.

Dou takes on the role of coordinating producer, international production. Based in ESPN’s Bristol, CT, USA headquarters and working closely with teams at both ESPN and Tencent. Dou will lead the coordination of all video production supporting the Tencent relationship, including original Chinese-language video such as “ESPN On Court” NBA content, original studio programming and other video production and adaption.

Huang takes on the expanded role of deputy editor, ESPN Digital & Print Media. He will work in close coordination with ESPN’s worldwide digital and television editorial teams, leading a team focused on the creation and adaption of sports news and information content for the ESPN section on QQ.com, as well as identifying and telling sports stories originating in China that have resonance in other parts of the world.

Marc Mallett, will now lead ESPN’s advertising efforts across Asia as the new Director of Sponsorship and Ad Sales, ESPN APAC. Based in Singapore, he will be focused on identifying new sales opportunities and clients, as well as the development of compelling advertising solutions for clients and agencies - like its ongoing TCL campaign – which leverage ESPN’s distinct content creation capability.

ESPN Australia and New Zealand vice president and general manager Haydn Arndt continues to lead ESPN’s dynamic multiplatform business in Australia and New Zealand, as it sets viewership records on television and has established a digital leadership position.
ESPN India and South Asia head and vice president Ramesh Kumar continues to manage and grow ESPN’s business in India and the subcontinent, including the Sony ESPN collaboration, as well as leading the ESPNcricinfo business globally.

“These moves ensure that we have an outstanding and innovative ESPN leadership team in place to continue our growth in the APAC region,” said Morrison. “It’s an exciting time for ESPN in the region, with ground-breaking collaborations in China and India, a thriving multimedia business in Australia and New Zealand, further expansion and localization of the world’s leading digital sports business and continued exploration of new business opportunities in Southeast and North Asia.”

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