Television

×

3BL comes to India with Rs 30 cr budget

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/04/27/basketball_league_0.jpg?itok=Np3zdnVc

MUMBAI: The fastest growing urban team sport in the world, 3x3 Basketball comes to India for the first time with 3BL – 3x3 Pro Basketball League. 3BL is an intellectual property of YKBK Enterprise that has been granted the exclusive rights contract from FIBA 3x3 for the Indian subcontinent, making it the first ever FIBA recognised basketball league in India.

3x3 Basketball is a 10-minute high speed basketball tournament and it officially became an Olympic sport in June 2017. It will be introduced in the 2020 Tokyo Olympics. The inaugural season of 3BL in India, featuring 12 teams with international and Indian sensations like Amjyot Singh, Palpreet Singh Brar and international basketball sensations like Bikramjit Gill, Inderbir Singh Gill, Leandro Lima and many more, will be played in six cities – Mumbai, Delhi, Aizawl, Kolkata, Chennai and Bangalore. The winners of the tournament(s) will get to represent India at the FIBA World Tour(s).

3BL chief of marketing and business development Sudhir Vashist told Indiantelevision.com, “We have visibility of seven seasons. However, that does not mean that we have FIBA rights for seven years, we have the FIBA rights perpetually. We are the exclusive partner of FIBA for lifetime for 3BL in the Indian sub-continent. We have a media budget of close to around Rs 30 crore for the first season.”

To bring visibility to the league YKBK Enterprise is in talks with some of the leading broadcasters and intends to go strong on the digital front. Season one of the league will start from 9 June 2018 in Delhi and will culminate in Mumbai in August 2018 after a three month run. Tryouts for the league begin in May this year.

The 12 teams in season one are Delhi Hoopers, Chandigarh Beasts, Jaipur Regals, Aizwal Legends, Kolkata Warriors, Ahemdabad Wingers, Bangalore Machas, Goa Snipers, Kochi Knights, Hyderabad Ballers, Chennai Icons and Mumbai Hustlers.

“The culture of basketball is defined by three things - urban, youth and hip-hop. These three things are very much digital friendly. Almost 25 per cent of the total budget is kept for digital. One of the biggest international basketball and street brand is already sold to the idea of 3BL and will be riding on us to launch in India”, Vashist added.

“Basketball has a fascinating story in India. Till a few years ago, most people didn’t know anything about 3x3 Basketball and today it poses a serious opportunity,” said 3BL - 3x3 Pro Basketball League league commissioner Rohit Bakshi. “Our aim is to create a new fan base for basketball in India by promoting the 3x3 Basketball at a grassroots level and through wider outreach plans for viewers and players both.”

3BL chairman Yoshia Kato said, “Seeing the performance of Indian origin players in the sport, we decided to start the first ever FIBA 3x3 recognised basketball league in India. We plan to make a serious impact on the growth of this sport in the country.”

“As the sporting landscape of our country changes and evolves, this short action-packed format will revolutionise basketball in India. It is definitely going to be a very appealing sport for both brands and audiences,” Vashist added.

“This sport is attractive to people since they can watch it in lesser time and still get as much entertainment and action as they do from longer format sports,” said 3BL entertainment director Vivek Krishna. “3x3 Basketball is a highly engaging form of the beautiful game which will charm India, as it has charmed 144 other countries.”

“India being a very young country, with half of its population under 25 years of age, 3x3 Basketball is definitely going to be very appealing for audiences here,” said FIBA3x3 senior communications manager Julien Debove. “I’m excited to explore the vast land of opportunities that India presents with 3BL.”

This is the first time ever that India will be hosting the World Tour, organised and marketed by YKBK Enterprise.

Also Read :

Mairu Gupta and the art of building the NBA in India

Social media most significant for snackable content: NBA India MD

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/star.jpg?itok=onCIEU4A
Emmy nominated series Pose all set to premiere on Star World

MUMBAI: India’s leading English entertainment channel, Star World, is synonymous with the best television content from around the world. Star-studded, critically acclaimed and audience favourite shows with intricate plotlines and an all-around superior viewing experience has consistently been the...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/man-vs.jpg?itok=zEM0lGx5
‘Man Vs Wild with Bear Grylls & Prime Minister Modi’ emerges as the TV show of the year

MUMBAI: The special edition of Discovery’s iconic and hugely popular franchise ‘Man Vs Wild’ featuring Prime Minister Modi with world-renowned survivalist and adventurer, Bear Grylls, lived up to its billing to emerge as the TV show of the year. The premiere on Discovery Network (across 12...

Television TV Channels Factual
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/NDTV.jpg?itok=BtXj4PHZ
CBI books NDTV promoters for FDI violations: report

The Central Bureau of Investigation (CBI) has booked promoters of news channel NDTV, Prannoy Roy, Radhika Roy, former CEO and director Vikram Chandra and some Income Tax officials on charges of conspiracy, cheating and corruption. They are being accused of allegedly violating FDI rules between 2004...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/gudiya.jpg?itok=cEd_MYqJ
&TV presents ‘Gudiya Humari Sabhi Pe Bhari’, a light-hearted drama of an ordinary girl with an extraordinary outlook

MUMBAI: Through its differentiated and disruptive brand point-of-view, &TV has crafted stories and characters that our viewers strongly connect to and enjoy. Keeping this core thought in mind, &TV is all set to present a fresh and homegrown narrative with the strong local flavour, Gudiya...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/election.jpg?itok=_aBpysjA
These were India's top 5 News & Information sites on General Election Results Day

MUMBAI: The 2019 Indian general elections result day,  i.e. May 23rd  2019 was  judgement day for news and  information media across the country, as  media outlets touched their annual peak traffic, both in terms of traffic and  subsequent ad revenues.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/nick.jpg?itok=Zjj8cml7
Nickelodeon celebrates SpongeBob SquarePants’ 20th birthday

MUMBAI: Nickelodeon - India’s leading kids entertainment franchise boasts of some of the beloved classic shows in its line-up and one such iconic character is celebrating his 20th birthday. Yes, you heard that right! This year marks the 20th birthday of Nickelodeon’s most renowned and beloved...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/andflix.jpg?itok=MX9i3HLF
Two Premieres in one day. for the love of canines! celebrate international dog day as &flix premieres A.X.L. and A Dog’s Way Home for the perfect Sunday-entertainer

MUMBAI: The faithful companion who’s always there by your side, especially in times of need. The best friend you've always yearned for. Nothing compares to the unbreakable bond between a man and his dog. In a lead up to International Dog Day &flix, the destination of the biggest Hollywood hits...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/hotstar_0.jpg?itok=aAxguLPF
Get the ultimate Premier League fan experience with Watch’n Banter on Hotstar VIP

MUMBAI: As Premier League gathers steam, it’s time to get the squad together and join in the action on Hotstar VIP. An exciting feature, Watch’nBanter lets viewers watch the match LIVE and chat with other football fans on the platform. With the LIVE social feed, viewers can now enjoy the game,...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/pankaj.jpg?itok=CPJJ-I_w
Network 18 appoints Pankaj Mishra as Group Editor

MUMBAI: Network 18 has appointed Pankaj Mishra as the group editor for coverage of the new economy, technology and startups. Mishra will work across platforms, breaking big exclusives with his team on television and Moneycontrol. He will bring a startup investing dimension to Moneycontrol Pro and...

Television TV Channels People

Sign up for our Newsletter

subscribe for latest stories