Television

Shop CJ ties up with 'Raees'; offers 60pc discount

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MUMBAI: As fans across the nation are enjoying the release of Shah Rukh Khan starrer Raees, Shop CJ brings an opportunity to meet the King of Hearts himself. Shop CJ in association with Red Chillies Entertainment and Excel Entertainment is all geared up to run a trivia contest this January for the upcoming movie Raees.

Shop CJ has extended the contest to social media where all the true blue SRK fans get to unravel interesting clues on Twitter, Facebook, Instagram and the lucky winner get a chance to meet the actor. Apart from TV and social media, the campaign is also being played out in outdoor, print and digital media.

“At Shop CJ, our effort is to understand our partners as well as consumers and work on initiatives which connect with our relevant target group. After tying up with the Rajinikanth starrer Kabali and achieving stupendous success, Shop CJ is delighted to be associated with Red Chillies Entertainment and Excel Entertainment for their upcoming movie ‘Raees’. Bollywood has always struck a chord with our customers and Shop CJ aims at offering them a quintessential experience. We hope to start 2017 on a high note and what better than by associating with the Badshah of Bollywood,” said Shop CJ COO Dhruva Chandrie.

The impactful association with movies like Kabali and Chennai Express has resulted in Shop CJ reaching out to potential customers across the country. They aspire to continue the trend with the ongoing Raees association. Making the occasion more special, Shop CJ is dropping a mammoth 60 per cent off on products this Republic Day.

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