MUMBAI: The divine world in television is set to witness one more addition as chairman of Pittie group, Krishan Kumar Pittie will launch a spiritual channel ‘Shubh TV tomorrow (8 April 2016).
The channel will initially be present on DTH platforms Dish TV and DD free dish, but has plans of expanding its distribution in near future "We are starting with Dish TV and DD free dish but in next six months we plan to launch on all DTH platforms," says Krishan Kumar Pittie.
The channel will be airing lectures by prominent spiritual speakers from across the country and will also be featuring spiritual events. Its key focus in the beginning will be on the much talked ‘Kumbh’ which will host pilgrims from across the country starting next month.
“We are pleased to announce our new venture in spiritual channels Shubh TV," says the chairman.
The sector has very little advertising happening on it and hence slot selling remains the key revenue generator. The new channel will also focus on slot selling, but at the same time will strive for better advertisement revenue, "With exclusive spiritual content on Shubh TV, we aspire to attract more advertising and create a better model for this genre" informs Pittie.
'Shubh TV' is also following the trend of launching an exclusive app. The app will be available for both android and iOS users.
The live telecast slots will generally be available from 10.30 AM to 1.30 AM. The channel will follow the 3 hour slot model. The other prime time slot will be from 6.00 AM - 10:00 AM.
The group has many more launches in its pipeline, "We are also planning to launch Shubh Cinema in near future which will air spiritual and patriotic movies," confirms Pittie.
If sources are to be believed a Music channel is also on the cards.