Television

Epic launches wildlife and quiz shows to attract new viewers to the channel

'Epic India Quiz Challenge' will launch in the mid of September

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/10/epic.jpg?itok=l3hidQvk

MUMBAI: Epic channel will soon be launching a show on wildlife after experimenting with genres like mythology, sports, food, history, travel, culture etc. Additionally, mid-September will also see the launch of a new quiz show Epic India Quiz Challenge. The new shows are an attempt to garner new and different viewers.

In an interaction with Indiantelevision.com, Epic channel head – content & programming Akul Tripathi said, “At Epic we are trying to create or curate programming that caters to different interests. We have been providing content regarding infotainment in as many non-conventional ways as possible and we will continue to do that. We believe in the diversity of India and showcasing that through all type of programming categories that are available to us.”

Epic boasts of a vast content library including Raja Rasoi Aur Anya Kahaniyaan related to food category, Mid Wicket Tales with Naseeruddin Shah, Umeed India, Indian Martial Arts in the sports category, Ekaant, Road Less Travelled, Kahi Suni in the travel category, Devlok with Devdatt Patnik in the mythological genre, Regiment Diary, etc.

Tripathi mentioned that with every new type of program launch, a new set of audience joins the channel. “We are trying to reach out to different groups of audiences based on the kind of programmes they like watching, so that they come and sample the channel and then they realise that there is a lot more content for them.”

The channel in association with Rupa Publications also announced a long-term collaboration of adapting its TV shows into books. Following the success of Adrishya, and Khwabon Ka Safar, the partnership launched three books that are literary adaptations of Epic’s immensely popular series - Umeed India, Sharanam, and Dharmakshetra.

Tripathi said, “We have always been exploring on how we bring our stories to the larger audiences. Television offers a 24-hour window and a finite amount of catalogue. Compared to that, a book has a longer shelf life which can be referred to as and it adds a different dimension. All infotainment things we create are timeless in nature and having it in a book format adds to that timelessness dimension.”

The partnership with Rupa is a long-term sustained initiative to convert TV shows into books. The upcoming Epic India Quiz challenge will also be adapted in the book format.

The channel re-launched itself as an infotainment channel on July 2017 and Tripathi believes that the viewership of India-centric programmes has increased. “The genre has immense potential. There is a significant shift or increased interest of viewers to watch factual programming especially about the country which has been deprived to them via infotainment channels in the country because most of the programmes that we had have been skewed towards international content. This has opened up an entirely new genre of content for a lot of people who have seen this kind of content for the first time. The future is going to be about India-centric infotainment content,” opined Tripathi.

Epic is also striving to show content in other languages such as Tamil, Bengali and even English through its app. “I don’t see anybody else in this space doing this much for the infotainment-loving audience,” said Tripathi. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/ibf.jpg?itok=p2sWLBfZ
IBF will resist any move to undercut ad revenue from govt & PSUs

MUMBAI: The Indian Broadcasting Foundation (IBF), the apex body of broadcasters, has said that it will resist any move by the government to undercut ad revenue from PSUs. This comes after Congress chairperson Sonia Gandhi gave a call to the prime minister to put an end to all advertisements by the...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/cnn.jpg?itok=tvRko_Bj
Doctor Call-in: CNN-News18 launches special programming amid COVID-19 pandemic

MUMBAI: Network18’s English news channel, CNN-News18, has lined up special programming ‘Doctor Call-in’ with renowned health experts from around the world to educate viewers about the novel coronavirus and dispel myths around it. Doctor Call-in is focused on addressing the queries of its viewers...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/padrines.jpg?itok=LUg-Q7ZR
Vodafone Group taps Synamedia for unified global TV platform

MUMBAI: Synamedia, the world’s largest independent video software provider, today announced it has secured a multi-year contract with Vodafone Group that includes the Infinite video platform, security solutions and end-to-end integration services.  The firm will help Vodafone Group deliver on its...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/spikes.jpg?itok=1wtlEfx-
Spikes Asia 2020 cancelled

MUMBAI: Spikes Asia has announced that The Festival of Creativity, Spikes Awards and Tangrams Strategy & Effectiveness Awards will not take place in October 2020 as planned. It will be held in 2021 in Singapore and new dates will be announced shortly.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/nbf.jpg?itok=Y6gyy1Lo
NBF decries Congress president Sonia Gandhi's suggestion to ban media ads

MUMBAI: The News Broadcasters Federation (NBF) has appealed to the prime minister to reject the suggestion by Congress president Sonia Gandhi for a “complete ban on media advertisements- television, print and online - by the government and public sectors undertakings (PSUs) for a period of two...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/logo.jpg?itok=6761NDRL
Production houses keep their faith as they weigh impact of COVID-19

The iconic ‘Lights, camera, action’ has been temporarily silenced across the world. The COVID-19 pandemic is wreaking havoc on the once-thriving media and entertainment industry, stymieing its smooth functioning, at least for the time being.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/nba.jpg?itok=IrvpjWl5
NBA deplores Congress president Sonia Gandhi's suggestion to ban media ads

MUMBAI: The News Broadcasters Association (NBA) has strongly deplored the suggestion by Congress president Sonia Gandhi to "impose a complete ban on media advertisements - television, print and online - by the government and public sector undertakings (PSUs) for a period of two years". At a time...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/dangal.jpg?itok=ootDYB4x
Dangal TV airs ad-free episodes of ‘Chandragupt Maurya’

MUMBAI: Hindi GEC Dangal is all set to air ad-free episodes of its historical drama Chandragupt Maurya in order to boost its audience’s mood during this lockdown. Keeping in mind the true fighting spirit of Indians, in this stressful and adverse situation, the channel will air ad-free episodes of...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/news18.jpg?itok=pFy16Q1i
Network18's special initiative Corona Control Room on News18 India

MUMBAI: Network18 has introduced corona control room, which will provide viewers an opportunity to address any queries that they may have on coronavirus. Under a special programming on the COVID-19, the channel has come up with the corona control room initiative, which enables people to call up and...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required