Television

Epic launches wildlife and quiz shows to attract new viewers to the channel

'Epic India Quiz Challenge' will launch in the mid of September

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/10/epic.jpg?itok=l3hidQvk

MUMBAI: Epic channel will soon be launching a show on wildlife after experimenting with genres like mythology, sports, food, history, travel, culture etc. Additionally, mid-September will also see the launch of a new quiz show Epic India Quiz Challenge. The new shows are an attempt to garner new and different viewers.

In an interaction with Indiantelevision.com, Epic channel head – content & programming Akul Tripathi said, “At Epic we are trying to create or curate programming that caters to different interests. We have been providing content regarding infotainment in as many non-conventional ways as possible and we will continue to do that. We believe in the diversity of India and showcasing that through all type of programming categories that are available to us.”

Epic boasts of a vast content library including Raja Rasoi Aur Anya Kahaniyaan related to food category, Mid Wicket Tales with Naseeruddin Shah, Umeed India, Indian Martial Arts in the sports category, Ekaant, Road Less Travelled, Kahi Suni in the travel category, Devlok with Devdatt Patnik in the mythological genre, Regiment Diary, etc.

Tripathi mentioned that with every new type of program launch, a new set of audience joins the channel. “We are trying to reach out to different groups of audiences based on the kind of programmes they like watching, so that they come and sample the channel and then they realise that there is a lot more content for them.”

The channel in association with Rupa Publications also announced a long-term collaboration of adapting its TV shows into books. Following the success of Adrishya, and Khwabon Ka Safar, the partnership launched three books that are literary adaptations of Epic’s immensely popular series - Umeed India, Sharanam, and Dharmakshetra.

Tripathi said, “We have always been exploring on how we bring our stories to the larger audiences. Television offers a 24-hour window and a finite amount of catalogue. Compared to that, a book has a longer shelf life which can be referred to as and it adds a different dimension. All infotainment things we create are timeless in nature and having it in a book format adds to that timelessness dimension.”

The partnership with Rupa is a long-term sustained initiative to convert TV shows into books. The upcoming Epic India Quiz challenge will also be adapted in the book format.

The channel re-launched itself as an infotainment channel on July 2017 and Tripathi believes that the viewership of India-centric programmes has increased. “The genre has immense potential. There is a significant shift or increased interest of viewers to watch factual programming especially about the country which has been deprived to them via infotainment channels in the country because most of the programmes that we had have been skewed towards international content. This has opened up an entirely new genre of content for a lot of people who have seen this kind of content for the first time. The future is going to be about India-centric infotainment content,” opined Tripathi.

Epic is also striving to show content in other languages such as Tamil, Bengali and even English through its app. “I don’t see anybody else in this space doing this much for the infotainment-loving audience,” said Tripathi. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/21/DINESH.jpg?itok=yoHDL83w
Dinesh Gautam joins TV9 Bharatvarsh as Sr Executive Editor.

Dinesh Gautam has joined  Associated Broadcasting Company (TV9) as senior executive editor last month. Till recently Gautam was serving iTV Network as Executive Editor for National News Channel and was heading MP CG news channel as well.

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/20/pbl.jpg?itok=s7eZgLhG
Why the Premier Badminton League looks promising

MUMBAI: There was a time not so long ago when India was just a one-trick pony as far as sport is concerned. And we all know what that game is: cricket. Recently a clutch of new sports have been getting a shot in the arm: kabaddi, soccer, basketball and of course badminton.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/21/Essel-Group.jpg?itok=hJKdD3CE
Essel Group to sell 16.5% stake in ZEEL to repay loan obligations

Debt-ridden Essel Group  is planning to sell a 16.5 per cent stake in its flagship property  Zee Entertainment Enterprises Ltd (ZEEL) to financial investors to clear off its massive debt. After this transaction, Essel Group’s overall holdings in ZEEL will be five per cent, as mentioned in a...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/20/zee.jpg?itok=6XvSfXZe
OFI Global China Fund to buy further 2.3 per cent stake in ZEEL

MUMBAI: Essel group is planning to sell 16.5 per cent stake in its flagship property Zee Entertainment Enterprises Limited (ZEEL) to financial investors, of which 2.3 per cent will be sold to OFI Global China Fund -- which already holds 8.7 per cent stake in the media company.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/20/star.jpg?itok=OmLea1DV
Star Sports returns with third edition-'Clash Of Baddies'

With an increase in awareness and interest for Badminton in India, Premier Badminton League today is perceived to be a successful sports league which has improved the standards of Badminton. As per the BARC results the league has witnessed and incredible growth of 280% in reach from Season 1 to...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/20/saam.jpg?itok=-CYBIw0y
Saam TV News receives the prestigious YouTube Gold Play Button

MUMBAI: The prestigious ‘Gold Play Button’ bestowed by YouTube recognises Saam TV News as the fastest-growing digital channel in the news and information category. Earlier this month, the YouTube channel by the Marathi news channelSaam TV, crossed one-million subscriber-mark on the video platform.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/20/Chrome_800.jpg?itok=sw2uHBAc
Kids genre becomes top gainer in Chrome DM week 46

Kids genre has become the top gainer in week 46 of Chrome Data Analytics and Media data. The genre grew by 5.02 per cent. In this genre, Discovery Kids channel gained the highest OTS with 89.9 per cent in all India 1lakh+ market.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/zeel.jpg?itok=NPI2s0YG
ZEE and Helo App crafts in partnership

MUMBAI: Delivering on its promise of meeting brand objectives by  providing solutions with exceptional incremental value to its clients through a platform agnostic approach, the Content & Partnerships vertical of Zee Entertainment Enterprises  Ltd (ZEEL) has taken brand solutions to newer...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/eros.jpg?itok=jtFJVsw5
Eros Now announces collaboration with YouTube Music

MUMBAI: Eros Now, a premier South Asian OTT entertainment platform with more than 177 million registered users, today announced a collaboration with YouTube Music in India to introduce a special subscription package at INR 99 for 90 days for new users of YouTube Music Premium subscription. The...

Television TV Channels Music and Youth

Sign up for our Newsletter

subscribe for latest stories