Television
Report on Shemaroo

Discovery bags nine sponsors for Battle Ops

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/01/22/bajaj.jpg?itok=GGpPpilM

MUMBAI: Battle Ops, Discovery Communications India’s (DCIN) integrated television and digital offering, has received a resounding response from the advertiser community. The show, which will premiere on Discovery Channel and Veer on 26th January, has already sold out with nine sponsors on board.

Mahindra KUV and Thums Up have come on board as the co-presenting sponsors of Battle Ops while the series is co-powered by Swiggy, Suzuki Intruder, Parle G and Gillette. Idea, LIC of India and K P Foodshave come on board as the associate sponsors.

Discovery Communications India SVP and GM- South Asia Karan Bajaj said, “In response to the exploding multi-screen viewership in India, we wanted to break the linear and digital silos that currently exist in the market and offer a seamless consumer experience, a first-of-a-kind approach adopted by a broadcaster in India. We are delighted that this unique offering has been able to draw unprecedented advertiser interest. We will only accelerate from here on.”

He added, “Discovery is the undisputed leader in the infotainment category on television and our clutter-breaking digital-first content proposition on digital is designed to help us achieve our ambition of being the number 1 mobile content brand in the country.”

The scale of advertiser interest stands testimony to DCIN’s new strategy of aggregating television and digital audiences with an aim to multiply advertiser value. The company spotted a big market opportunity with no major at-scale digital/mobile-first channels and announced its plans to launch four direct-to-consumer, social and mobile-first channels.  

Discovery Communications India VP-head of advertising sales Vikram Tanna said, “The military genre has always been a favourite with advertisers. The aggregation of premium audiences with the unique television plus digital offering makes our product highly differentiated and robust.  In today’s multi-screen environment, reach multiplication across screens, with a strong and focused content ecosystem makes the combination of Discovery channel and Veer by Discovery, truly, a game changer.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/08/cam.jpg?itok=gHgq6PVC
No more TV & film shoots in Goa, govt enforces 15-day lockdown

With one of the highest rate of Covid2019 infections in the country, Goa chief minister Pramod Sawant on Friday announced a state-wide curfew in the state from 9 May to 23 May. According to government data, Goa has recorded a positivity rate of 41 per cent, which has surpassed the infection rates...

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/08/fix.jpg?itok=1sQI4D87
Guest column: ‘Digital Drive,’ not ‘Cover Drive’, is the best shot for the future of cricket

Let’s face it - globally cricket is not the most popular sport. The ICC, cricket’s global governing body of cricket was founded in 1909 in Lords. In its 110+ years of existence, it has managed to create only 12 full-time member countries competing in Test cricket. Currently, cricket suffers from...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/07/photogrid_plus_1620392241949.jpg?itok=NA5hVeO_
BCCI to incur loss of Rs 2500 crore if IPL’s called off: Sourav Ganguly

KERALA: Board of Control for Cricket in India (BCCI) president Sourav Ganguly has revealed that the governing body will incur a loss of Rs 2,500 crore should the suspended Indian Premier League (IPL) 2021 be called off for good. This year's IPL was cancelled earlier this week after the bio-secure...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/07/photogrid_plus_1620387236936.jpg?itok=ZDE7Iycs
Star Movies garners record viewership in week 17: BARC

KERALA: Star India’s English films channel Star Movies is a popular destination for television audiences who love to watch Hollywood movies. The latest BARC data suggests that Star Movies has garnered a record viewership over the past couple of months. The channel has successfully maintained the...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/07/photogrid_plus_1620383395188.jpg?itok=h0dTKm9i
Zee Cinema bags 7 awards across categories at ACEF 10th Global Customer Engagement Forum and Awards, Primetime Awards 2020 and Global Digital Marketing Excellence Awards 2021

Zee Cinema, the leading Hindi Movie Channel with a strong legacy and presence in Hindi speaking markets, has proven its creative mettle once again. Known for pushing boundaries through innovation and differentiation, the channel bagged multiple awards across various categories at ACEF 10th Global...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/07/photogrid_plus_1620395841085.jpg?itok=zeeR3t_c
Colors Bangla to telecast Joy Filmfare Awards Bangla 2020

Colors Bangla is all set to telecast the fourth edition of the Joy Filmfare Awards Bangla 2020 on the channel at 6 pm on 9 May. The event will also be simulcasted live on Filmfare’s Facebook page.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/07/tk.jpg?itok=039Ap124
Our aim is to always create screen agnostic content: Viacom18’s Anu Sikka

The pandemic has been an epoch changing event for most adults, but it has also had a significant impact on children, too. A year of being confined to their homes later, the world is no longer their oyster, but has shrunk to the small screen – their window to the unseen and unknown domain outside.

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/07/ipl.jpg?itok=NYXQ9kR0
IPL 2021: Star India garners cumulative reach of 352 million in 26 matches

After a span of two years, the Indian Premier League (IPL) kicked off on home soil with much pomp and show during the quarter when it’s routinely played. However, with the alarming peak in Covid cases across the country, the Board of Cricket Council India (BCCI) came under intense pressure to...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/06/photogrid_plus_1620306953127.jpg?itok=PkbbVDxq
Zee Telugu celebrates Mother's Day with Mathrudevobhava event

KERALA: Zee Telugu is all set to entertain viewers with its Mother's Day special event —Matrudevobhava. The program will go live on Sunday, 9 May at 5 PM.  Packed with extreme entertainment, Matrudevobhava consists of mindblowing performances that viewers can enjoy from their homes this Sunday. The...

Television TV Channels Regional

Sign up for our Newsletter

subscribe for latest stories

* indicates required