Report on Hindi News Viewership

Zee Thirai kicks 2021 into high gear with movie premieres & specials

The channel has promised to deliver 52 movie premieres for all 52 weeks of the upcoming year.

MUMBAI: The new year is upon us, and Zee Thirai is all set to ring in 2021 with verve. Zee Thirai’s tag line Rathathil Kalandhadu Cinema comes to life through its consistent offering of engaging films and innovative concepts, enthralling ardent movie buffs time and again. The channel is all set to flag off the new year with an all new buffet of movie segments and an eclectic mix of films for viewers’ entertainment.

In anticipation of the new year, the channel recently launched 1 Mani Thirai Arangam, a matinee movie special with a special thematically curated line-up of movies each week, showcasing different themes, making the viewers’ matinee movie experience special. Among the other segments being offered in the upcoming year is Comedy Galatta, Family Entertainer and Suspense Thriller, to name a few.

Staying true to its promise of delivering 52 premieres for 52 weeks, 2021 promises to be action-packed with Zee Thirai. During the month of January 2021, the channel has in store a fantastic slate of movies ranging from horror to comedy, premiering every Friday at 7 pm.

Uyarndha Manithan is a 2017 romcom written and directed by Maruthi Dasari and stars Sharwanand and Mehreen Pirzada in lead roles. Karuppankaatu Valasu is a Tamil movie starring Neelima Rani and George Vijay in prominent roles. This recently released 2020 thriller, centered around a smart village, is gripping and full of unexpected twists and turns.  Oru Kidayin karunai Manu is a 2017 Tamil drama film, written and directed by Suresh Sangaiah, featuring Vidharth and Raveena Ravi in the lead roles, and lo and behold – a goat – in a pivotal role. Nethra stars Vinay Rai, Subiksha, and Thaman Kumar in leading roles, and this thriller was released in 2019. The Great Father is a 2017 thriller film originally made in Malayalam by Haneef Adeni and stars Mammooty, Sneha, and Arya.

With every passing year, one of the first things people do is mark the on their calendars. Zee Thirai prides itself in going the extra mile to add a spark to the festivities for its viewers. Pongal marks an important festival for the Tamil community and celebrating with them is Zee Thirai with a special WTP of Asuraguru on 14 January 2021, at 7 pm. This is a 2020 action thriller film written and directed by A Raajdheep and stars Vikram Prabhu, Mahima Nambiar in lead roles while Subbaraju, Yogi Babu, and Nagineedu essay supporting roles.

Of Zee Thirai’s various segments, 'Ticket to Hollywood' has been well received by the audience, wherein blockbuster Hollywood movies are made accessible to a Tamil speaking audience. This January, the channel will be airing Jumanji: The Next Level on 24 January 2021 at 12 pm. Part of the well-loved Jumanji franchise, this movie is a 2019 fantasy adventure comedy directed by Jake Kadsan featuring a galaxy of Hollywood’s who’s who including Dwayne Johnson, Jack Black, Nick Jonas, to name a few.

Below is the list of movies airing on Zee Thirai, starting 1 January 2020:

1 January – Uyarndha Manithan

8 January – Karuppankaatu Valasu

14  January – Asuraguru

15 January – Oru Kidayin karunai Manu

22 January – Nethra

24 January – Jumanji: The Next Level

29 January – The Great Father

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