Zee Tamil resumes shoots; to air original content from 27 July

NEW DELHI: Complying with the directives issued by the Tamil Nadu State government, Zee Tamil has resumed shoots of the fiction shows. The viewers of Zee Tamil can expect original content and hit the resume button on the journeys of their favourite characters from 27 July. 

As an initiative to spread cheer and positivity among their viewers, Zee Tamil has also launched a digital and on-air comeback campaign with the tagline ‘Idhaythal inaivom, idhaiyum kadapom’– which translates to - if we come together in spirit, this too shall be overcome.

The utmost priority for Zee Tamil as the channel resumes shoot is to ensure the safety of all personnel and actors on set. Several measures have been put in place to ensure the same. A team of safety experts is brought in to sanitize and disinfect the sets, prior to shoots. This is a 9-hour process that is conducted prior to shoot schedule. In its efforts to ensure that every measure is taken to mitigate risks, a government approved team is invited to the sets to conduct a thorough inspection once the sanitisation procedure is complete. 

Before entering and leaving the set each day, provisions have been made for mandatory thermal screening for all members of the cast and crew. The shoots will strictly be held indoors and in a closed environment with a maximum of 60 persons present at any given time. Safety kits with soaps, sanitizers gloves and masks have been made available to members on the set. When not in front of the camera, actors will mandatorily wear face masks on the set. To further reduce risk factors, the actors will do their own make up in order to avoid unnecessary contact with other members from the crew. Arrangements for food that is cooked in a hygienic environment will also be made available at the sets. 

From 27 July, the fiction shows will be airing six days a week in new timings: 

Rettai Roja – 1.30 – 2 pm 

Endrendum Punnagai – 2 – 2.30 pm 

Raja Magal – 2.30 – 3 pm 

Neethaane Enthan Ponvasantham – 7 – 8 pm

Gokulathil Seethai – 8 – 8.30 pm

Yaaradi Nee Mohini – 8.30 – 9 pm

Sembaruthi – 9 – 9.30 pm 

Oru Oorula Oru Rajakumari – 9.30 – 10 pm 

Sathya – 10 – 10.30 pm

“During the lockdown, the channel has shown tremendous initiative to come up with innovative and engaging content for its viewers. This has helped establish a continued connect between our viewers and their favourite stars while shoots were on pause. We are thankful to our ardent viewers for their continued support during this time and eagerly look forward to bringing to them original and exciting new content”, said Zee Entertainment Enterprises south cluster head Siju Prabhakaran. 

During the lockdown, the channel also took the initiative to provide financial aid to nearly 400 daily wage earners from the television industry to address their financial challenges. 

Latest Reads
HUL top advertiser in week 46: Barc

FMCG firms beginning with Hindustan Lever Ltd dominated the top-10 advertiser list in week 46 (13 to 19 November) according to Broadcast Audience Research Council (Barc) data. Recorded ad volumes for the company stood at 4486.09 (‘000s). Reckitt Benckiser (India) Ltd was second at 3462.72 (‘000s).

Television TV Channels Viewership
Star Plus regains top spot in week 46: Barc

Star Plus regained the top spot after a gap of two weeks as per Broadcast Audience Research Council (Barc) data for week 46 (13 to 19 November). The channel garnered weekly AMAs of 2726.35 (‘000s).

Television TV Channels Viewership
Times Now, Mirror Now to air docu-series on formation of Bangladesh

Times Chronicles, the content studio from Times Network has launched "1971 Birth of a Nation," a documentary series on India post-independence. The seven-part docu-series will begin airing on 27 November on Times Now and Times Now World starting at 6 p.m and Mirror Now starting at 7:30 p.m.

Television TV Channels Viewership
Right time for the LCO ecosystem to reinvent itself: Jio Platforms' Saurabh Sancheti

Mumbai: Saurabh Sancheti, the young and dynamic CFO of Jio Platfroms, and one of Fortune India’s 40 under 40 has been instrumental in scripting the success story of Reliance’s Cable business post its acquisition of two largest cable TV and broadband companies in the country - Hathway Cable &...

Television TV Channels People
Sony Sports ropes in five sponsors for ‘The Ashes 2021’

Mumbai: Sony Pictures Sports Network (SPSN) is set to telecast ‘The Ashes 2021’ live from 8 December. The broadcaster has roped in BYJU’s, Policy Bazaar, Siggnature Elaichi, Bosch Appliances, Dafa News as sponsors. The series will be aired on Sony Six (English), Sony Ten 3 (Hindi), and Sony Ten 4 (...

Television TV Channels Sports
ICC Men’s T20 World Cup '21 garners reach of 167 million on TV

Mumbai: The ICC Men’s T20 World Cup 2021 garnered a reach of 167 million on TV. The event staged in the UAE and Oman, broke viewership records in several regions, including India, as per data shared by the cricket governing body. There was nearly 10,000 hours of live coverage of the tournament...

Television TV Channels Sports
TV9 Network onboards Munaf Merchant as VP - sales

Noida: As part of its aggressive expansion plans, TV9 Digital has strengthened its digital sales team further and onboarded Munaf Merchant as vice president – sales. Merchant will be responsible for building and driving direct revenue streams that cater to the TV9 Digital platforms bouquet. He will...

Television TV Channels Viewership
Zee 24 Taas to host 'Udaan - Dare to Dream'

Zee 24 Taas is set to host 'Udaan – Dare to Dream' event that aims to shine a light on emerging businesses that are achieving excellence through innovation. The event will celebrate and acknowledge the inspiring stories of achievers, champions, and entrepreneurs who have exemplified leadership,...

Television TV Channels Regional
iTV Network launches NewsX Kannada news portal

One of India’s largest news networks iTV Network on Thursday launched in Bengaluru in the presence of Karnataka chief minister Shri Basavaraj Bommai.

Television TV Channels Regional

Sign up for our Newsletter

subscribe for latest stories

* indicates required