MUMBAI: Zee Tamil has partnered Indiantelevision.com for the first edition of Tele-Wise. In its debut edition, Tele-Wise will showcase the power of television in the very significant Tamil Nadu market. The event will be held on 6 August 2019 at the ITC Grand Chola, Chennai.
Tele-Wise Tamil aims to create a platform for industry stakeholders to understand, analyse and find potential solutions to issues faced by broadcasters and advertisers in the state. While Tamil Nadu boasts of a vibrant TV ecosystem, industry watchers are convinced there is scope to push the envelope on content, advertising and distribution fronts.
The state has over 35 channels offering Rs 11.6 crore seconds of advertisement annually, the Tamil TV boasts of Rs 2,000 crore-plus potential. For perspective, that is nearly 10 percent of India’s total TV ad spend coming from just one state.
"With the television industry witnessing churns of changes and development, we believe that dialogue among stakeholders would be key to uncovering the nuances of the market and discovering its potential. We are happy to be partnering with the first edition of Indiantelevision.com's Tele-Wise in Chennai and look forward to the multi-layered debates and discussions that are sure to bring significant value to all attendees," ZEEL EVP and cluster head south business Siju Prabhakaran said.
Tele-Wise Tamil will comprise a series of one-on-one chats, panel discussions and presentations dissecting all the important factors at play in the state are broadcasting business.
The day-long summit will see some of the finest minds in the ecosystem will weigh on the bright spots of the Tamil market and highlighted the areas that need fine-tuning.
The audience will get insights into how national and local advertisers are looking for as well as views of some of India’s biggest broadcasters.
Among the key speakers at the summit will be ZEEL EVP and cluster head south business Siju Prabhakaran, News18 Network CEO – languages Karan Abhishek Singh, BARC India COO Romil Ramgarhia, Vikatan Group MD B Srinivasan among others.