MUMBAI: After Star India launching HD feed of its regional channels Star Jalsha and Star Pravah and Viacom’s Colors too planning to launch high definition feed for its Marathi channel, it is the Subhash Chanrda led network that is firming plans to enter the space. Zee Network plans to launch the HD feed of its Marathi Channel, Zee Marathi.
A source close to the development shared, "The HD feed for Zee Marathi will be launched soon. The network is in the planning process. As soon as clearances on certain things are done, the network will announce the launch.”
In the Marathi genre, Zee Marathi has been the number ones channel in Broadcast Audience Research Council (BARC) all India data. In week 16 of BARC data, the channel recorded first position with 134767 Impressions (000’s) followed by Colors Marathi on second spot with 88538 Impressions (000’s) and Zee Talkies with 55078 Impressions (000’s) stood at number third.
Zee Marathi's programmes Nanda Saukhya bhare, Chala Hawa Yeu Dya and Pasant Aahe Mulgi are among the top three programmes in the Marathi genre.