Television

ZEE MPCG launches new conversation series 'Chhattisgarh Ki Baat'

The events starting on 20 June aim to strengthen the channel's connect with viewers.

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New Delhi: ZEE Madhya Pradesh-Chhattisgarh has announced a series of events and conclaves called Chhattisgarh Ki Baat, which will be held in various Tier two cities, where both the economy and the society have been deeply affected by the pandemic.

The channel aims to establish a direct connection with the general viewers through these events & help them raise their concerns. All local and micro-level issues will be discussed and put forward in front of the stakeholders and the policymakers. The initiative will also provide a platform for businessmen and industrialists to put forward their challenges and discuss possible solutions.  

The first event of the series will start from Bilaspur, the administrative capital of Chhattisgarh on 20 June. Multiple panel discussions and interviews with the policymakers, industrialists, and subject experts will be held on topics varying from the ways to tackle the effect of COVID to the further development of the city. ZEE MPCG will also recognize and honour those people who went out of their way during these tough times and contributed significantly to the development of the state and the region.

Speaking on the occasion, ZMCL CEO Cluster three, Dileep Tiwari said, “ZEE MPCG has always worked as a bridge between the people of the state and the authority. We felt that at this time when the economy is recovering from the impact of the pandemic it is extremely important to take such initiatives at the city level so that each city and their industries get a platform to connect with the policymakers, discuss their challenges, and have a significant impact on the development of their city.”

ZMCL, chief revenue officer, Manoj Jagyasi said, “With ZEE MPCG's wide reach, this initiative will engage the viewers, the leaders, and the facilitators to develop a constructive discussion for the development. We are more than just a news channel, we want to be the ultimate solution provider to our business associates and our viewers. We will take this to 60 cities of MP, CG, UP Uttarakhand, Punjab, Haryana & Himachal. This will be the biggest outreach program done by a network.”

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