Television

Zee Keralam celebrates second anniversary, thanks viewers for the exciting two years

The channel has climbed to the number two spot in prime time for 25 weeks in a row.

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MUMBAI: Zee Keralam, the hit entrant in the Malayalam entertainment TV arena, has completed two years of thriving existence. On the day of their second anniversary, Zee Keralam has brought out a brand film with the tag ‘Avesham Randiriatti’ featuring everyone from the Zee Keralam family including most of the fiction leads and non-fiction hosts. The film is about these stars preparing for a grand second-year celebration of Zee Keralam.

Zee Keralam also thanked the viewers for their kind support along with media and advertisement partners in helping them position the channel at the top of the heart of every Malayalee.

It was on 26 November  2018, when Malayalees wholeheartedly welcomed Zee Keralam. Within a short span of two years, the channel has become a favourite of Malayalam telly audience with a phenomenal growth securing 13 percent of the market share and climbed to the number two spot in prime time for 25 weeks in a row. A feat that is quite envious in the history of Malayalam television.

Resonating the brand position, ‘Let’s Weave Wonders in Life’; the channel has been at the forefront of bringing a wide variety of programmes into their bandwagon for the last two years.

The channel has started a slew of fiction and non-fiction programmes this year. Zee Keralam fictions are known to showcase progressive content that are rooted in the values of every Malayali home. The nonfiction shows are known to transform the lives of the participants as well as feature extraordinary entertainment on a large scale.

With many blockbuster movies in their library, Zee Keralam has a strong entertaining line up that has grown in leaps and bounds over the last two years. As the channel steps into their forthcoming year, the brand is certain that they will stay true to their tagline - Neithedukkaam Jeevitha Vismayangal.

Link to the Brand film: https://www.facebook.com/2013890732265019/posts/2837129069941177/?vh=e&d=n  

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