Television
Report on Shemaroo

Zee Kannada ushers in Ugadi with fresh content line-up

The channel announces the launch of ‘Hitler Kalyana’ and ‘Puttakkana Makkalu’.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/04/13/img_13042021_154133_800_x_800_pixel.jpg?itok=ftuArH0E

MUMBAI: Zee Kannada went big with the festival  celebrations ahead of this year’s Ugadi. This Kannada new year witnessed the channel teasing the audience with a glimpse of what’s in store within their favourite shows and characters as part of a content refresh exercise. It was done with style and grandeur during the Zee Kutumba Utsava event which saw all the Zee Kannada characters come together to celebrate Ugadi.

Staying true to the brand philosophy, 'Bayasid'dha Bāgilu Tegiyōṇa', which translates to “Open Doors to Possibilities”, to inspire viewers, especially women, to take initiatives and rise above circumstances to craft their own destiny, the content refresh exercise will see Zee characters surging ahead in quest of their goals which the audience has been curiously looking forward to over 100s of episodes. The channel also announced the launch of two new fictions whose lead characters reflect the channel’s brand philosophy.  The Zee Kutumba Utasava also saw the powerful Naari Shakti of Zee Kannada unveil the specially crafted promos which gave the audience a glimpse of the ‘high points’ that are coming their way.

Based on the insights from extensive consumer research, Zee Kannada’s content refresh aims to provide entertaining content to its audience that they are most expecting and cater to their anticipation. This content refresh exercise includes inducing radical developments in the storylines of Kamali, Paaru, Gattimela, Jothe Jotheyali, Sathya and Naagini 2, along with the announcement of the launch of two new fiction shows, Hitler Kalyana and Puttakkana Makkalu that will keep viewers glued to the channel during the upcoming competitive season of IPL and other competition IPs.

The channel has also crafted six brand ident films that reflect the Kannadathana from across the length and breadth of Karnataka. The films are aimed to trigger the pride of being Kannadigas through a beautiful and honest portrayal of various cultural levers and connecting them with Zee Kannada’s brand philosophy of Bayasida Baagilu Tegeyona.

The campaign breaks with an extensive multimedia plan, for over 12 weeks, covering the length and breadth of Karnataka, ensuring a top-of-mind recall amongst its audience.

 Zee Kannada and Zee Picchar business head Raghavendra Hunsur said, “The guiding philosophy at Zee Kannada has always been to bring in fresh and differentiated content to our viewers. With the launch of the two fiction shows and the newly curated high points for the current series, we hope to further heighten the entertainment quotient for our viewers.” 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/photogrid_plus_1620810463471.jpg?itok=RRzMZfN-
Covid aid: Zee Bangla Cinema says ‘we’re there for you’ with amraachhi.org

NEW DELHI: Zee Bangla Cinema, in association with its digital partner Mind and Matter, has launched a website named Amra Achhi (amraachhi.org) which means 'We are there' to provide all Covid-related help to people in West Bengal.  The website is a one-stop destination for all information related to...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/photogrid_plus_1620805828618.jpg?itok=U5y9JkaB
Milagrow founder Rajeev Karwal loses battle against Covid

MUMBAI: Milagrow Robots founder & chairman Rajeev Karwal died of Covid-19 on Wednesday morning after he was on ventilator support for almost a week. He was known for his contribution to the Indian electronics and technology space. 

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/photogrid_plus_1620802169241.jpg?itok=A6_8bohv
&pictures brings the television premiere of ‘The Power’

MUMBAI: Offering a treat to action movie lovers, &pictures will premiere Vidyut Jammwal's The Power on 15 May at 8 PM. Directed by National award-winning filmmaker Mahesh Manjrekar, the film is loaded with high-octane action scenes featuring Jammwal.  Packed with the strong performance of...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/photogrid_plus_1620801970424.jpg?itok=VU3u-pst
Cartoon Network’s family fun time with Best Summer Ever campaign

NEW DELHI: Kids' entertainment channel Cartoon Network has rolled out the Best Summer Ever campaign for kids and parents, which aims to transform homes into the ultimate destinations for exciting adventures that could be enjoyed with the entire family.  As a part of the Best Summer Ever campaign...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/krishna-menon.jpg?itok=U1tzaV5v
The Q India promotes Krishna Menon as COO

The QYOU Media Inc has appointed Krishna Menon as the COO of its Hindi language youth-oriented channel The Q India, available in over 100 million TV households and to over 612 million OTT and mobile users.

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/cit.jpg?itok=kqGVYnEu
CINTAA urges producers to follow Covid SOPs, says lapse could impact the whole unit

The Cine and Television Actors' Association (CINTAA) has urged producers to follow standard operating procedures (SOP) during the shooting and production stages to protect actors from Covid-19. The request from CINTAA comes at a time when several actors have tested positive for Covid, and some of...

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/11/photogrid_plus_1620724084175.jpg?itok=CO4COQFY
Sony Pictures Sports Network unveils UEFA EURO 2020 fixtures

KOLKATA: With the UEFA EURO 2020 barely a month away, Sony Pictures Sports Network has unveiled the schedule for the biggest football tournament in 2021 gathers pace. The tournament kicks off 11 June 2021 live on Sony TEN 2 and Sony TEN 3 (in Hindi) channels in India.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/11/photogrid_plus_1620714595449.jpg?itok=zLDmYXtA
&pictures wins big at Global Digital Marketing Excellence Awards 2021

MUMBAI: &pictures began the award season on a high note by bagging three metals across ‘Global Digital Marketing Excellence Awards 2021’ for its innovative brand refresh campaign – On Nahi, Full On. At ‘Global Digital Marketing Excellence Awards 2021’ &pictures bagged three awards in...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/11/ipl.jpg?itok=WTQewpSw
Remaining IPL matches to be played outside India: BCCI prez Sourav Ganguly

The remainder of the suspended Indian Premier League (IPL) 2021 will be played outside the country, said Board of Cricket Control in India (BCCI) head Sourav Ganguly, putting to rest a lot of speculations about the league.

Television TV Channels Sports

Sign up for our Newsletter

subscribe for latest stories

* indicates required