Television

×

Zee Kannada unveils new brand proposition

It also announced the launch of its HD channel

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/11/06/zeek.jpg?itok=8yHlBmKr

MUMBAI: Zee Kannada has unveiled a new brand identity and launched its HD version. The launch took place in a grand ceremony at the Zee Kutumba Awards 2018.

Based on the insights from extensive consumer research, Zee Kannada understood that the Kannadiga woman has always been nurturing and caring, but her canvas of expression for ages was limited to a homemaker. The network has revealed its new brand proposition, 'Bayasid'dha Bāgilu Tegiyōṇa', which translates to “Open Doors to Possibilities”, to inspire viewers, especially women, to take initiatives and rise above circumstances to craft their own destiny.

Zee Kannada business head Raghavendra Hunsur said, “Over the last 12 years, Zee Kannada has earned the dominance of being the entertainment hub in the Kannada television market. With a refreshed brand purpose, we strive to inspire our viewers to break their barriers and look beyond their limits to achieve the unachievable. Synonymous with the Kannadiga pride, Zee Kannada will stimulate women with progressive and onward-looking entertaining content, featuring bold and determined characters that echo the channel’s new brand image. We are bringing new shows and extending our prime time shows on weekends to amplify the viewing experience. Our fiction shows will be taking dramatic turns to bring alive the brand proposition and the journey going forward is going to be very exciting and inspiring.”

He added, “We are also glad to announce on this occasion the launch of Zee Kannada HD, which was much desired by our viewers and we are hoping to enhance their content viewing experience further with the HD channel.”

Echoing the new brand positioning of Zee Kannada, the channel will undergo a transformation with the key existing fiction and non-fiction shows. Kamali, Brahmagantu, Jodi Hakki, Subbalakshmi Samsara, Sa Re Ga Ma Pa Season 15, and Shree Vishnu Dashavatara will witness significant plots that would bring alive the brand promise. A new fiction show launch is scheduled for later this year – Paru, the story of a poor girl falling in love with a rich boy and having to overcome limitations in a home that thrives in a strong class conflict scenario.

As part of this campaign, Zee Kannada will bring to life its refreshed brand promise with a brand film that showcases a housewife who breaks the limits in her mind and learns how to ride a two-wheeler, to get her daughter to her tuition classes on time; how her husband is supportive of this decision of hers and how this new opportunity contributes to the betterment of the family, forms the crux of the film. The background score to the film has been sung by Bombay Jayshree.

Zee Kannada refresh is accompanied by a brand-new logo, and a refreshed look for the channel on-air, as well as off-air. Zee Kannada’s new logo and packaging is based on the theme of radiance that transforms, bursting with inspiring energy, enthusiasm and warmth.

The campaign breaks with an extensive multimedia plan, unfolding across television, trade, print, radio, outdoor, mobile, cable, digital and on-ground events, for over 8 weeks, covering the length and breadth of Karnataka – all 30 districts, including 8 major towns, ensuring a top-of-mind recall in the minds of the audience.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/budwiser.jpg?itok=4WpkWJsL
Budweiser 0.0 partners with Star Sports for the 2019/20 season of the premier league

MUMBAI: With a proposition of being an ‘anyone, anywhere’ beverage, Budweiser 0.0 today announced an exclusive collaboration with Star Sports for the 2019/20 season of the Premier League. As part of this association, Budweiser 0.0, the newly introduced non-alcohol beer from the world’s leading...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/star.jpg?itok=onCIEU4A
Emmy nominated series Pose all set to premiere on Star World

MUMBAI: India’s leading English entertainment channel, Star World, is synonymous with the best television content from around the world. Star-studded, critically acclaimed and audience favourite shows with intricate plotlines and an all-around superior viewing experience has consistently been the...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/man-vs.jpg?itok=zEM0lGx5
‘Man Vs Wild with Bear Grylls & Prime Minister Modi’ emerges as the TV show of the year

MUMBAI: The special edition of Discovery’s iconic and hugely popular franchise ‘Man Vs Wild’ featuring Prime Minister Modi with world-renowned survivalist and adventurer, Bear Grylls, lived up to its billing to emerge as the TV show of the year. The premiere on Discovery Network (across 12...

Television TV Channels Factual
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/NDTV.jpg?itok=BtXj4PHZ
CBI books NDTV promoters for FDI violations: report

The Central Bureau of Investigation (CBI) has booked promoters of news channel NDTV, Prannoy Roy, Radhika Roy, former CEO and director Vikram Chandra and some Income Tax officials on charges of conspiracy, cheating and corruption. They are being accused of allegedly violating FDI rules between 2004...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/gudiya.jpg?itok=cEd_MYqJ
&TV presents ‘Gudiya Humari Sabhi Pe Bhari’, a light-hearted drama of an ordinary girl with an extraordinary outlook

MUMBAI: Through its differentiated and disruptive brand point-of-view, &TV has crafted stories and characters that our viewers strongly connect to and enjoy. Keeping this core thought in mind, &TV is all set to present a fresh and homegrown narrative with the strong local flavour, Gudiya...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/election.jpg?itok=_aBpysjA
These were India's top 5 News & Information sites on General Election Results Day

MUMBAI: The 2019 Indian general elections result day,  i.e. May 23rd  2019 was  judgement day for news and  information media across the country, as  media outlets touched their annual peak traffic, both in terms of traffic and  subsequent ad revenues.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/nick.jpg?itok=Zjj8cml7
Nickelodeon celebrates SpongeBob SquarePants’ 20th birthday

MUMBAI: Nickelodeon - India’s leading kids entertainment franchise boasts of some of the beloved classic shows in its line-up and one such iconic character is celebrating his 20th birthday. Yes, you heard that right! This year marks the 20th birthday of Nickelodeon’s most renowned and beloved...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/andflix.jpg?itok=MX9i3HLF
Two Premieres in one day. for the love of canines! celebrate international dog day as &flix premieres A.X.L. and A Dog’s Way Home for the perfect Sunday-entertainer

MUMBAI: The faithful companion who’s always there by your side, especially in times of need. The best friend you've always yearned for. Nothing compares to the unbreakable bond between a man and his dog. In a lead up to International Dog Day &flix, the destination of the biggest Hollywood hits...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/hotstar_0.jpg?itok=aAxguLPF
Get the ultimate Premier League fan experience with Watch’n Banter on Hotstar VIP

MUMBAI: As Premier League gathers steam, it’s time to get the squad together and join in the action on Hotstar VIP. An exciting feature, Watch’nBanter lets viewers watch the match LIVE and chat with other football fans on the platform. With the LIVE social feed, viewers can now enjoy the game,...

Television TV Channels Sports

Sign up for our Newsletter

subscribe for latest stories