Television
Report on Hindi News Viewership

Zee Ganga set to bring latest season of 'Memsaab No 1'

Hosted by Chintu Pandey, the tenth season of the show will premiere on 17 January.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/01/11/img_11012022_162305_800_x_800_pixel.jpg?itok=u0wBlRAe

Mumbai: Having delighted audiences over nine spectacular seasons, Zee Ganga, the top Bhojpuri GEC in Bihar, Jharkhand and Purvanchal, is all set to premiere the tenth season of "Memsaab No 1" in a never-seen-before avatar.  It is the first-ever, non-scripted reality show in the Bhojpuri category.

Scripting history through the show, the channel is all set to leave viewers enthralled as they watch 16 talented female contestants staying together at Ganga Villa battle it out over 13 weeks. Hosted by none other than the audience’s favourite, the very charming and charismatic Chintu Pandey, the show is all set to premiere on Zee Ganga from 17 January, every Monday to Friday at 6 p.m.

Filled with high-octane drama, the upcoming season - a category first, promises to be a battlefield unlike no other as the latest edition will go beyond the song and dance format of earlier seasons. This exciting hunt for Sarv Gunn Sampann Babuni, spanning 13 weeks will see contestants be tested over three stages filled with terrific tasks. This true test of their all-around development will see their individual skills – such as presence of mind and decision-making capabilities be put to the test. Additionally, these 16 contestants will also be made to perform tasks in a family environment as one keeps a watchful eye over their nature to adjust, obey and care. Lastly, the third and final stage – social responsibility, will see them be evaluated for their awareness of what is happening around them. And amongst all this it will unveil the behind the scene relationships, power dynamics, changing fierce equations amongst the contestants and their resultant impact on the task dynamics. Thus for the first time, a non-scripted reality will be showcased to the Bhojpuri audience like never before. 

With each episode and week bringing out different sides of these contestants never seen before, "Memsaab No 1" once again will emerge to be a talent-based non-scripted reality show that gives women a platform to empower them to showcase their potential, much to the delight of viewers looking to be inspired and entertained at the same time. Owing to this one-of-a-kind format, a category first, Zee Ganga looks to break new viewership records with the 1tenth season of this ever-so-popular show.  

Speaking on the show, ZEEL's chief cluster officer – East Samrat Ghosh said, "The Bhojpuri entertainment industry continues to grow on the back of evolved content choices by the Bhojpuri audiences. With a deep understanding of need state of the consumers, it has always been our endeavour to offer innovative and engaging content to our audiences. We are excited to offer our audiences the new season of Memsaab No1 which has become a brand in itself. Lots of newness and novelty has been added to the upcoming season & we look forward to an enriching and extraordinary journey ahead with the love of our audiences.”

ZEEL chief channel officer -Bhojpuri cluster Amarpreet Singh Saini added, “Over 9 successful seasons, we have ensured that Memsaab No 1 popularity as a show continues to soar new heights. A reason for that is the channel offering their viewers something exciting that they’ve never seen before. This season the format has taken a leap at various levels, for the first time it has invited unmarried females to compete for the coveted title, for the first time it has brought the non-scripted reality format as the face of competition, for the first time it has moved to a production infrastructure that’s never seen before on Bhojpuri TV. "

"The show is aimed to attract and gratify the youthful viewer and novelty seeker Bhojpuri audience that is growing with each novel attempt by Zee Ganga since its launch. The response to the show matches up to the anticipation levels as we received an unprecedented number of participants that saw us choose 16 of the very best. We look forward to the launch of the show and it setting new milestones in Bhojpuri entertainment,” he further added

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/high-court.jpg?itok=HVn436A2
Delhi HC stays TDSAT order asking broadcasters to provide OTT content information

The Delhi High Court has stayed Telecom Disputes Settlement and Appellate Tribunal (TDSAT) order and the proceedings until the next date of hearing. TDSAT issued an order last week requiring broadcasters to provide information on content available on over-the-top (OTT) platforms.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/ficci1.jpg?itok=fpHxBdFU
India's M&E industry needs to focus on incredible creative endeavours: Disney+ Hotstar's Gaurav Banerjee

Delivering an address at a session of Ficci Frames Fasttrack 2022 called 'The Magic of Online Curated Content (OCC)', Disney+ Hotstar head content Gaurav Banerjee said that the time is now for India's media and entertainment industry to focus on incredible creative endeavours.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/tam.jpg?itok=hC1M66nF
Hindi GEC tops GEC genre’s ad volumes in H1 FY'22: TAM Media report

TAM media research’s subdivision AdEx India has released the half yearly report for advertising in the general entertainment channel (GEC genre). According to recent data, Hindi GEC tops with 24 per cent share of GEC genre’s ad volumes in H1 FY22 and  50 per cent indexed growth was observed.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/ev.jpg?itok=SY2_fquJ
Toonz Media Group to bring animation series to markets ahead of Mipcom

Toonz Media Group's Toonz Entertainment announced on Wednesday that it has closed strategic partnership deals with UK-based V&S Entertainment and Australia-based Pop Family Entertainment to bring their exciting animation series Everything’s Rosie and Bubble Bath Bay to the market ahead of...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/big-boss.jpg?itok=KUuij5uJ
Colors announces ‘Bigg Boss 16’ in all new avatar

Colors announced it is bringing back the latest season of Bigg Boss. Megastar Salman Khan is all set to return as the host of the reality show.

Television TV Shows Reality
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/28/ficci.jpg?itok=FxbMOLOu
“India is amongst the largest content hub”: Ficci DG Arun Chawla

Mumbai: Ficci Frames is back in 2022. The two-day convention kicked off on 27 September at the Westin in Mumbai. The event focused on creating content and its consumption by eminent media and entertainment industry leaders. Ficci Frames Fast Track had plenary and parallel sessions along with...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/28/lata_mangeshkar.jpg?itok=lwAF2ceS
PM Modi remembers the late Lata Mangeshkar on her 93rd birth anniversary

Mumbai: On the 93rd birth anniversary of the late Lata Mangeshkar, prime minister Narendra Modi shared his interactions and affections with the legendary singer. "Remembering Lata Didi on her birth anniversary. There is so much that I recall... the innumerable interactions in which she would shower...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/28/india_today_group.jpg?itok=r_G8ew7v
Comscore ranks India Today Group at No.1 in video news streaming

Mumbai: As the nation's top multi-platform news outlet and the provider with the highest digital viewing reach for streaming news platforms according to Comscore, India Today Group has persevered in outshining the competition on its relentless journey. As per the Comscore Videometrix MultiPlatform...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/27/ficci-meet.jpg?itok=42qY32Ov
We should aim for the M&E industry to grow more than $100 bn by 2030: I&B secretary at Ficci Frames Fast Track’ 22

The union secretary for information and broadcasting Apurva Chandra has exhorted the media and entertainment industry to set a target of growing the industry to more than $100 billion by the year 2030.

Television TV Channels News Broadcasting