Television
Report on Hindi News Viewership

ZEE Biskope serves weekend entertainment with TV premiere of Kayamat

The channel will also telecast Hollywood movies dubbed in Hindi on 23 May.

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Mumbai: Bhojpuri channel ZEE Biskope is all set to bring fresh content for its viewers this weekend with a special line-up including the world TV premier of blockbuster movie Kayamat.

The movie featuring Namit Tiwari and Poonam Dubey will be telecasted this Sunday at 6 PM in Jila Top band. The story revolves around the life of Ajay (Namit), an honest and brave police officer, who risks his life to serve in the line of duty and justice. Ajay goes through a host of challenges in his quest to unravel the truth and provide justice to a couple in a murder case.

Apart from the world premiere, the channel also plans to bring Hollywood movies dubbed in Hindi, as part of a new content band 'Hollywood Garda' on Sundays at 12 noon. It will broadcast the 2018 American live-action animated horror comedy film Goosebumps 2: Haunted Halloween on 23 May. Making the day all the more engaging, it will also telecast the winning entries of its Mother's Day campaign 'Tu Chinta Mat Kar Maai' throughout the day. There will be some heartfelt messages of viewers giving an assurance to their mothers on how they took care of themselves during the pandemic.

Zee Biskope & Big Ganga, business head, Amarpreet Singh Saini said, “At ZEE Biskope our core objective now is to meet the content upswing while people are homebound. Being with family would mean increased need for family entertainment. The channel has already seen an upsurge in its weekday and weekend viewership. Hence, we plan to cater to the loyal audience base with more variety and offer them a rich family viewing experience aimed at providing an emotional cushion during a difficult reality.”

Along with headlining a host of category first initiatives, ZEE Biskope has brought novelty to the category and continues to break new ground in the industry as the ultimate Bhojpuri entertainer. Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar (channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.

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