Mumbai: The popular Bhojpuri channel Zee Biskope announced the launch of its third season of the extremely popular award-winning campaign ‘Talent Camera Action (TCA)’. While gratification scaled up between the last two seasons from being featured on ZEE Biskope to getting a direct entry into Bhojiwood, the initiative has also evidenced success that came with growing participation by almost 2.5 times.
ZEE Biskope is back with ‘Talent Camera Action’ in an even bigger avatar. The talent hunt has also roped in popular Bhojpuri stars Vikrant Singh and Yamini Singh as the ambassadors of the campaign. The dynamic duo will be seen promoting the initiative across TV & digital platforms throughout the journey of the contest.
Starting from 29 June – Camera Day, the third season will span across three weeks and have three mega winners who will get an opportunity to perform on-stage with big Bhojpuri stars at a big, televised event of ZEE Biskope. The scale can’t be any better.
This third season of TCA is an attempt to motivate young viewers to aspire to rise from making short videos to becoming a big shot. To participate, viewers can record a 1-minute video of their talent in dancing, singing, acting or any other special talent category and send in their entries on ZEE Biskope’s Whatsapp number 8291829135 between 29 June & 13 July.
The three mega winners & special appreciation winners will be announced on 17 July on ZEE Biskope’s TV & social platforms. All 20 winners including 17 special appreciation winners will have their talent videos showcased on ZEE Biskope TV & social platforms.
Viewer’s love for the initiative went beyond just participation with the telecast day of the second season achieving a 26 per cent slot reach growth (BARC; Bihar Jharkhand; CS 2+; Week 30’21; Sun 25 July; 1200 – 1800 hrs) over previous four weeks. Both the seasons were appreciated even by the industry diaspora, receiving multiple awards at national & internal forums.
Expressing his elation on the launch of yet another season of this initiative, ZEEL chief cluster officer, East Samrat Ghosh said, “From being a completely novel concept, we’ve made Camera Day earn a special place in the hearts of our audiences who now eagerly await the occasion. Our young viewers are a high-energy, innovation seeking audience. Initiatives like ‘Talent Camera Action’ not just gives them a platform to fulfill their aspirations but even provide us with an opportunity to discover fresh talents who can add value to the industry. Bigger and better, this initiative opens up wider integration opportunities for our advertisers too.”
Adding to this ZEEL chief channel officer, Bhojpuri cluster Amarpreet Singh Saini said, “Viewers seek more active involvement with entertainment brands today and digital media plays a significant role towards that. It deepens bonding with the brand and eventually impacts content affinity as well. The growth in both participation & telecast day viewership is a glowing testament to the ever-growing popularity of ‘Talent Camera Action.’ This overwhelming love of our viewers is what drives us to curate and bring meaningful gratifications to our viewers every season and extend our entertainment offering beyond the realm of movies. Raising the bar of entertainment yet another time, we are confident that the third season of ‘Talent Camera Action’ will prove to be a resounding hit.”