Television

Women-centric shows well accepted in regional markets

Channels aim to further strengthen content offering for women and by women.

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MUMBAI: It’s not only Hindi GECs that have moved ahead of family dramas, regional GECs have also started portraying female characters in strong and fresh story lines. The regional channels' women-centric shows is well accepted by the audience in the regional market. Due to the higher relatability factor the consumption of women-centric shows is also higher.

Colors Tamil business head Anup Chandrasekharan says, “At Colors Tamil, we have always made a conscious effort to rise above regular kitchen dramas and family squabbles. Known for disruptive, differentiated, thought provoking and socially conscious content, our shows celebrate the inner strength of women as they tackle larger social evils. Championing the indomitable spirit of women from all walks of life, our all-women version of Who Wants To Be A Millionaire, Kodeeswari, established itself as a pathbreaking show which fulfilled its promise of giving wings to small dreams. With our shows namely Amman, Uyire, Oviya and Thirumanam it has always been our endeavour to present content that is innovative and reflective to our audience. With an interesting mix of fiction and non-fiction shows, we will continue to further strengthen our content offering thus catering to a larger purpose than just entertainment.”

A Zee Telugu spokesperson says, “All stories on Zee Telugu are progressive and empowering, mostly about aspirational women. Every story, every protagonist inspires the viewer with her vision and zeal of achieving what she wants. Be it Varudhini Parinayam then, Muddha Mandaram recently and Kalyana Vaibhogam now, all are powerful stories of empowering women. Recently launched Prema Entha Madhuram & Trinayani are also stories of women who break social stereotypes to a mark for themselves in society.”

The channel further adds, “All shows on Zee Telugu are women-centric and the stories are received exceptionally well in the regional market, especially because they are told for the woman and by a woman. The relatability factor is high and hence the consumption higher.”

Zee Telugu shows a range of stories of women being underdogs to achievers, Saraswati from No.1 Kodalu is one such character. Similarly, every story is shouldered on strong and aspirational women which appeals to the regional audience, especially women.

Colors Gujarati business head Darshil Bhatt says, “Today, women-centric shows both in fiction and non-fiction categories are doing extremely well across all regional markets. At COLORS Gujarati, shows like Mahek, Dikri, Lakshmi, Savaj, and now Abhlisha in the fiction category and Rasoi in the non-fiction, female protagonists are being showcased progressively leading to a higher recall value for all our female-centric shows. We want to further leverage our ideology of presenting stories that are not only entertaining but inspiring as well with our upcoming fiction shows, Kahu Chu Sambhalo Cho, Prem Ni Bhavai and Rashi Rikshawali."

Shemaroo Entertainment Limited CEO Hiren Gada says that women-centric movies and shows have proven their worth on television and are well accepted by the Indian audience. Movies are a reflection of the society and have portrayed women in strong characters addressing social and cultural issues head-on at the same time entertaining the audiences through their work.

Colors Bangla business head Rahul Chakravarti says, “Television has moved a long way from just being about regular family dramas. With strong and fresh storylines, Bengali serials have portrayed female characters fighting for their rights and pursuing their goals. At Colors Bangla, we mirror the cultural ethos and the progressive values of West Bengal through innovative and relevant content. With strong storylines, we ensure that all our female protagonists are being showcased progressively leading to a higher recall value for our shows.”

Regional shows are efficiently addressing the issues related to women and women's day only gives them added power.

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