Television

Viacom18 names Viraj Raje the head of programming for Colors Marathi

Raje carries experience of over 25 years in the industry.

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New Delhi: Viacom18 on Wednesday announced the appointment of Viraj Raje as head of programming for Colors Marathi. He will be responsible for managing the channel’s content strategy and creative framework.

Raje comes with over 25 years of experience in the industry, having led creative teams across Marathi television and films. Prior to joining Colors Marathi, he has worked with Disney+Star India, Reliance – Big Productions, and as a freelance film director, wherein he revolutionised Marathi entertainment by creating novel and engaging content, said the channel in a statement.

Welcoming Raje on board, Viacom18, head - regional entertainment (Kannada and Marathi clusters), Ravish Kumar said, “Marathi entertainment, especially on television, caters to audiences with extremely varied preferences – connecting viewers in both urban metros as well as rural parts of the state. Colors Marathi has been paving the path for content that resonates with this diverse audience, bringing stories that are modern yet seeped into the culture of the land. Viraj’s rich experience in the entertainment industry and knowledge about the pulse of the Marathi viewer will help us further enhance the channel’s footprint and bring delight to our audiences.”

Elaborating on his new role, Raje said, “Content creators today need to be subservient to the fact that to captivate the audience’s interest, one needs to bring the right balance of novelty and mass appeal. I am excited to embark on this exciting journey at Colors Marathi and look forward to creating unique stories that truly reflect the ethos of the Marathi audience.”

In his career spanning 25 years, Raje has been honoured with numerous awards like the Maharashtra State Award: Best Director for the feature film "Shyamche Vadil", Best Social Film and Screenplay for "Babanchi Shala".

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