KOLKATA: Several players including big broadcasters have a strong presence in the West Bengal market. Zee Entertainment and Star TV Network were among the fast movers in the Bengali entertainment industry, followed by Sony, Viacom18, and Sun TV. Over the years, the market has grown to be one of the most important ones for those planning to expand their national footprint.
The increase of original content, viewership, and advertisers also led the industry to turn its eyes towards the market. Several local brands, pan-India advertisers also began investing in the market. Even amid the pandemic, Bengali GEC and Bengali News continued to contribute three per cent of total volumes each in 2020. Regional growth is here to stay, at least for some time now.
This Tuesday, 29 June, Indiantelevision.com is all set to bring together some of the industry's biggest names from the world of advertising, advertising, broadcasting, and production to understand the potential of the market. The leading b2b publication will host the inaugural edition of Tele-Wise Bangla, presented by Zee Bangla.
The day-long virtual summit will open with a welcome note by Indiantelevision.com founder, CEO, and editor-in-chief Anil Wanvari. BARC India client partnership and revenue function head Aaditya Pathak will share insights on the viewership trends in the market. Kantar Insights Division director Puneet Avasthi will give a glimpse into the consumer profile in West Bengal.
EMBED PIC 1
In the session ‘Gauging the Might of the market’, representatives from Big Bazar, Godrej, ITC, Maruti Suzuki, Shyam Steel, Wavemaker India will discuss questions like what are the opportunities leveraged by brands on Bengali channels, how different are the approaches to strike a chord with Bengali audience, what are the most lucrative genres to invest in along with many other pertinent issues.
As the regionalisation of TV channels has made it easier for the local brands to reach a specific audience, advertising spends on the channels have also risen. Leaders from Rollick Ice Cream, Ajanta Shoes, Initiative Media, Keya Seth Aromatherapy will deliberate on the growth of media spends in the last few years, challenges post-Covid, media spend ratio of local to national brands in the session ‘New Bastions for Growth’.
EMBED PIC 2
From a content perspective, the market has always seen progressive shows and experimentation with new concepts. With more formats of content now available, the audience has grown to accept content that is pushing the boundary of creativity. The panel will focus on the evolving content consumption trends, innovations, content investment in the West Bengal market in presence of spokespersons from Zee Bangla, Colors Bangla, Shashi Sumeet Productions, Acropolis Entertainment.
To register: https://www.indiantelevision.com/events/telewise-bangla/
The virtual event will begin at 3:00 pm on 29 June and will be live-streamed on YouTube, Facebook, and Twitter.
Join us for an insightful discussion!