Tele-wise Bangla to bring together top names from media and advertising

The summit will begin at 3 pm on 29 June.

KOLKATA: Several players including big broadcasters have a strong presence in the West Bengal market. Zee Entertainment and Star TV Network were among the fast movers in the Bengali entertainment industry, followed by Sony, Viacom18, and Sun TV. Over the years, the market has grown to be one of the most important ones for those planning to expand their national footprint.

The increase of original content, viewership, and advertisers also led the industry to turn its eyes towards the market. Several local brands, pan-India advertisers also began investing in the market. Even amid the pandemic, Bengali GEC and Bengali News continued to contribute three per cent of total volumes each in 2020. Regional growth is here to stay, at least for some time now.

This Tuesday, 29 June, is all set to bring together some of the industry's biggest names from the world of advertising, advertising, broadcasting, and production to understand the potential of the market. The leading b2b publication will host the inaugural edition of Tele-Wise Bangla, presented by Zee Bangla.

The day-long virtual summit will open with a welcome note by founder, CEO, and editor-in-chief Anil Wanvari. BARC India client partnership and revenue function head Aaditya Pathak will share insights on the viewership trends in the market. Kantar Insights Division director Puneet Avasthi will give a glimpse into the consumer profile in West Bengal.


In the session ‘Gauging the Might of the market’, representatives from Big Bazar, Godrej, ITC, Maruti Suzuki, Shyam Steel, Wavemaker India will discuss questions like what are the opportunities leveraged by brands on Bengali channels, how different are the approaches to strike a chord with Bengali audience, what are the most lucrative genres to invest in along with many other pertinent issues.

As the regionalisation of TV channels has made it easier for the local brands to reach a specific audience, advertising spends on the channels have also risen. Leaders from Rollick Ice Cream, Ajanta Shoes, Initiative Media, Keya Seth Aromatherapy will deliberate on the growth of media spends in the last few years, challenges post-Covid, media spend ratio of local to national brands in the session ‘New Bastions for Growth’.


From a content perspective, the market has always seen progressive shows and experimentation with new concepts. With more formats of content now available, the audience has grown to accept content that is pushing the boundary of creativity. The panel will focus on the evolving content consumption trends, innovations, content investment in the West Bengal market in presence of spokespersons from Zee Bangla, Colors Bangla, Shashi Sumeet Productions, Acropolis Entertainment.

To register:

The virtual event will begin at 3:00 pm on 29 June and will be live-streamed on YouTube, Facebook, and Twitter. 

Join us for an insightful discussion! 

Latest Reads
DD Free Dish emerged as enabler of competitiveness in M&E industry: Prasar Bharati CEO

Mumbai: With a presence in over 40 million households, DD Free Dish has emerged as an enabler of competitiveness in the media and entertainment industry, said Prasar Bharati CEO Shashi Shekhar Vempati on Wednesday, highlighting the stupendous growth recorded by the platform in recent years. Vempati...

Television TV Channels News Broadcasting
OTMC brings popular K-drama 'Save Me 2' to India

Content production and distribution hub One Take Media Co (OTMC) continues to be the leader in Korean drama (K-drama) series acquisition in India as it announces to bring the popular K-drama "Save Me 2" to Indian audiences.

Television TV Shows Drama Series
Den Networks posts consolidated revenues of Rs 294 cr in Q3 FY22

Den Networks has released its financial results for the third quarter of FY 2022. The company reported consolidated revenue of Rs 294 crore and consolidated EBITDA of Rs 50 crore.

Television TV Channels Terrestrial
Network18’s revenue up by 16.5% YoY at Rs 1657 cr in Q3 FY22

Mumbai: Network18 Media and Investments on Tuesday announced the third-quarter results for FY 2022. The media company reported its highest ever EBITDA at Rs 373 crore with margins of 22.5 per cent. It reported the highest ever quarterly revenue of Rs 1657 crore up by 16.5 per cent year-on-year....

Television TV Channels News Broadcasting
Zeel's sales director Ankit Anthwal moves on

Mumbai: Zee Entertainment Enterprises Ltd's (Zeel) director of sales Ankit Anthwal has announced his decision to move on from the company after a six-year stint. 

Television TV Channels People
IN10 Media partners with DistroTV to expand Epic channel’s global presence

Mumbai: Epic channel, the flagship channel from the house of IN10 Media Network, has partnered with streaming television platform DistroTV to increase its global presence. DistroTV is a division of California-based media technology company DistroScale. As per the partnership, the channel will be...

Television TV Channels Viewership
VBS 2022: Getting ready for the post-pandemic world is back with the 18th edition of the Video & Broadband Summit (VBS). The day-long summit will be held virtually on 19 January 2022, from 10.00 am to 5.00 pm. VBS 2022 is co-powered by broadpeak. Disney Star is presenting partner and NxtDigital is the summit partner.

Television TV Channels Viewership
EPIC’s new philosophy- ‘Soch Se Aage’- keep the creators going

IN10 Media Network’s infotainment channel EPIC started its journey in 2014 with content focusing on Indian history, folklore, and mythology. And since then the channel has continued to recognize the opportunity for differentiated content and experimented with it.

Television TV Channels Viewership
Mashal Sports releases schedule for second part of PKL 8

Mumbai: Mashal Sports has announced the second part of the ongoing vivo Pro Kabaddi League with next 33 matches to be played from 20 January to 4 February. The event will be broadcast live every day from 7:30 p.m onwards on Star Sports network and Disney+ Hotstar. Out of 132 matches, PKL season 8...

Television TV Channels Sports

Sign up for our Newsletter

subscribe for latest stories

* indicates required