Television

Sun TV Network focusing on achieving pre-NTO viewership in every single market

The DTH operator is also witnessing higher churn from Arasu Cable.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/10/sun.jpg?itok=-RgD5s5q

MUMBAI: While new tariff order (NTO) had brought down viewership of several pay channels initially across the country, Sun TV Network channels are bouncing back from the initial effect in key markets. As the channels are coming close to the pre-NTO regime viewership, the largest broadcaster is now focusing on every single market to get back to the reach percentage it was providing prior to the NTO implementation.

“We are making all efforts in terms of ensuring that the channels are carried by all DTH and cable operators and it is placed in the appropriate MCM so it is accessible to a majority of the subscriber universe. So, that is why you are also seeing a good improvement in the rating numbers,” Sun TV Network CEO R Mahesh Kumar commented in an earnings call after its Q1 results.

Kumar also added while inquired about a-la-carte adoption that very few subscribers have opted for a-la-carte. He noted that the majority of service providers and the customers have opted for the entire bouquet of channels. Notably, many broadcasters and DPOs have highlighted this trend of subscribers going for bundled packages after NTO implementation rather than selecting individual channels.

While the group also has a large DTH business, Kumar is optimistic about the growth rate of DTH. He added that he witnessed a huge growth in private MSOs in the marketplace at a time when churn is happening from state-run Arasu Cable to other operators. Moreover, there is a significant portion of analogue which is also incrementally getting digitised.

“In our estimate, upwards of 35 per cent is still analogue in this market. And in terms of seeding of STBs, it's being pushed both by private cable operators and DTH. Like even our own group company, Sun Direct has been extremely well in Tamil Nadu. Their numbers have grown from an average of 1,000, 2,000 to 5,000, and 6,000 a day,” Sun TV Network group CFO SL Narayanan commented.

He also added that everything is happening across the system in Tamil Nadu based on NTO only. According to him, the only issue has been the difficulty of getting the reports from some of the smaller players because of their own inability to have new programs. He added that it's only a transitional phase and there would be lesser problems once things get streamlined and good software is available. While he added that most of them are adapting it also, the reporting levels have increased considerably in June or July.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/07/img_07122021_152214_800_x_800_pixel.jpg?itok=M3snoIuh
MIB took action against 139 cases of obscene/violent TV content since 2018: Anurag Thakur

Mumbai: Since 2018, the ministry of information and broadcasting (MIB) has taken action against 139 cases on content related to obscenity and violence on TV, I&B minister Anurag Thakur told the Parliament on Tuesday during the winter session.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/07/fesr.jpg?itok=bAlxpiDt
TV Brand Fest 2021: Marketers relook at TV ad spends in times of disruption

The media industry and the economy saw an unprecedented level of disruption post-lockdown phase. As marketers went back to the drawing board to scrutinise their media spend, TV advertising moved from strength to strength commanding the highest share of advertising spends.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/07/all.jpg?itok=3agmkbmU
Sony India premiers new show – ‘Dhadkan Zindaggi Kii’

Sony Entertainment Television (SET) is celebrating women from all walks of life with its latest finite series, 'Dhadkan Zindaggi Kii'. Starring Additi Gupta, Rohit Purohit and Vidyut Xavier in the lead roles, the show traces Dr Deepika’s journey, who continues to defy stereotypes in her personal...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/06/img_06122021_151741_800_x_800_pixel.jpg?itok=z4js5dv7
Viacom18 appoints Siddharth Sharma as EVP - sports

Mumbai: Viacom18 has appointed Siddharth Sharma as executive vice president (EVP) – sports. Previously, Sharma was with The Walt Disney Company-owned Star Sports network as senior vice president. He joined Star Sports as AVP in 2013 and was elevated to the position of vice president - head of...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/06/img_06122021_143648_800_x_800_pixel.jpg?itok=_FKy8ngN
Star India elevates Vaibhav Goyal to SVP - ad sales for sports

Mumbai: Disney-owned Star India Network has elevated Vaibhav Goyal to Star Sports senior vice president - ad sales, as per his LinkedIn profile. Previously, he held the position of Star Sports vice president - ad sales, for 6.6 years. Goyal joined Star Sports as assistant manager and he was named...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/06/img_06122021_132152_800_x_800_pixel.jpg?itok=1WnsfzZ0
Star Sports launches campaign for PKL 8 with MS Dhoni

Mumbai: Star India, the official broadcaster of Vivo Pro Kabaddi League season 8, has unveiled its campaign #JoBhidegaWohBadhega, starring Indian cricketer MS Dhoni. After a two-year hiatus, Vivo Pro Kabaddi League season 8 will start airing from 22 December onwards on Star Sports network and...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/06/tv.jpg?itok=cyyAnEh0
Regional TV channels ride the growth wave, show surge in ad volume

The month of October registered the highest advertising volumes for the year 2021 on TV, as per Broadcast Audience Research Council (Barc) India. But what also remained significant was the growth story scripted by the regional language channels.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/06/aa.jpg?itok=tfegYbai
Star Bharat returns with new season of ‘Sasuraal Genda Phool’

In a post pandemic scenario, the significance of our Indian joint family system has become even more relevant as people seek ways to re-establish their bonds with their closed ones. Bringing alive this sentiment, Star Bharat is all set to return with the second edition of ‘Sasuraal Genda Phool 2...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/06/epic.jpg?itok=Ii3YLj3R
IN10 Media’s Epic readies for brand makeover starting 16 December

IN10 Media Network’s premier infotainment channel Epic is all set to undergo a brand makeover and offer a slate of new programming starting 16 December. The new brand positioning will carry the vision of ‘Soch Se Aage’ – highlighting the channel’s vision to forge a ‘future of infotainment’.

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required