MUMBAI: With the new tariff order of the Telecom Regulatory Authority of India (TRAI) coming into effect from 1 February 2019, Sun TV Network president R Mahesh Kumar believes subscription revenue will be positively impacted with the radical change.

"We have to wait and see how it pans out. I think it will have a positive impact on subscription revenue," news agency PTI quoted him as saying.

Mahesh Kumar is also of the opinion that the distribution landscape in south India will witness major impact due to the new norms.

“Analog connection in Tamil Nadu, one of our major market, is still at 35-40 percent," he further added.

The behemoth network is set to roll out it's latest offering – Sun Bangla – on 3 February. The network is expected to invest close to Rs 150 crore into the GEC channel in the first year.

"Sun Bangla will start airing from February 3 and we hope to garner sizeable market in the Rs 1200 crore Bengali general entertainment category channels," Sun Group CFO S L Narayanan had said during a post-earnings conference call.

The Sun Network also has a Marathi channel in the pipeline.